Gartner Announces Gartner Marketing Symposium/Xpo™

Rhea-AI Summary

Gartner, Inc. (NYSE: IT) announced its upcoming Marketing Symposium/Xpo™, taking place from May 22-24, 2023 in Denver, CO. This event will focus on innovative marketing strategies amid challenging macroeconomic conditions affecting brand value and operational efficiency. The symposium will feature over 40 Gartner experts and over 100 research-driven sessions, targeting CMOs and digital marketing leaders. Important topics include brand strategy, customer experience, and data privacy. Attendees can register for early-bird discounts until March 25, 2023.

Positive

• Large-scale event featuring 40+ experts and 100+ sessions, enhancing brand visibility.
• Focus on addressing pressing marketing challenges, possibly increasing engagement and customer loyalty.

Negative

• Economic uncertainties may limit marketing budgets, impacting overall attendance and engagement.
• Mention of dysfunction in marketing organizations indicates potential operational challenges.

STAMFORD, Conn.--(BUSINESS WIRE)-- Gartner, Inc. (NYSE: IT):

What: Gartner Marketing Symposium/Xpo™

When: May 22-24, 2023

Where: Denver, CO

Members of the media can register for the conference by contacting katie.costello@gartner.com.

Details: Marketing strategies are straining under the impact of unpredictable macroeconomic forces, the erosion of traditional sources of brand value and burdensome operational complexity. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20% less likely to exceed their targets, indicating that they aren’t collaborating effectively.

At the Gartner Marketing Symposium/Xpo™, CMOs and their teams will learn how to thrive in this environment through cutting-edge marketing practices that drive efficient growth.

Audience and Topics: The conference is expected to feature 40+ Gartner experts and 100+ research-driven sessions, with an audience of CMOs, digital marketing leaders, customer experience and loyalty leaders, marketing operations and analytics leaders, and brand marketing leaders.

The conference agenda will consist of seven main tracks, focused on helping marketing leaders overcome their biggest challenges and tackle their most pressing priorities - from brand strategy and customer experience, to emerging technology, social media trends and data privacy.

Exhibit Showcase: The Marketing Xpo onsite will bring together leading technology and service providers highlighting the next steps in sales through live demonstrations, use cases/client success stories, and information-packed presentations. A listing of current exhibitors is available on the Exhibitor Directory.

Venue and Travel Details: Visit the conference’s website for complete venue and travel details. Regular attendees can register before Friday, March 25, 2023 for a $525 early-bird discount.

Registration: Full-time journalists from editorial publications are eligible for a press pass. Please contact Katie Costello for additional details and registration requests: Katie.Costello@Gartner.com.

Social Media: Join the discussion on social media using #GartnerMKTG.

About Gartner for Marketers

Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter. With in-depth research and analysis, Gartner for Marketers helps you focus on the opportunities with the greatest potential to deliver results. More information on Gartner for Marketers is available online at www.gartner.com/marketing. Follow news and updates from the Gartner Marketing practice on Twitter and LinkedIn using #GartnerMKTG. Members of the media can find additional information and insights in the Gartner Marketing Newsroom.

About Gartner

Gartner, Inc. (NYSE: IT) delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s mission critical priorities. To learn more, visit gartner.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230216005539/en/

Katie Costello

Director, PR

Gartner

katie.costello@gartner.com

Source: Gartner, Inc.

FAQ

When is the Gartner Marketing Symposium/Xpo™ scheduled?

The Gartner Marketing Symposium/Xpo™ is scheduled for May 22-24, 2023.

Where will the Gartner Marketing Symposium/Xpo™ take place?

The event will take place in Denver, CO.

What topics will be covered at the Gartner Marketing Symposium/Xpo™?

Key topics include brand strategy, customer experience, emerging technology, social media trends, and data privacy.

How many experts will be present at the Gartner Marketing Symposium/Xpo™?

The event will feature over 40 Gartner experts.

What is the registration deadline for the early-bird discount?

The registration deadline for the early-bird discount is March 25, 2023.