Mobile Highway Advertising Announces exclusive addition of Rapid Advanced Multi-Media (RAMM) powered by iSIGN’s Halo Messaging Technology to its advertising fleets and branded display vehicles to increase and validate advertising impressions

Rhea-AI Summary

Mobile Highway Advertising has announced a partnership with iSIGN Media Solutions to integrate HALO Technology into its brand advertising display trucks. This innovative initiative, named Rapid Advanced Multi-Media (RAMM), aims to enhance mobile advertising by providing impressions to devices near the advertisement. The technology is expected to deliver real-time data on consumer engagement and improve ROI for advertisers. Installation is set to begin soon in the southeastern United States, marking a significant development in mobile advertising strategies.

Positive

• Launch of Rapid Advanced Multi-Media (RAMM) could enhance advertising effectiveness.
• Integration of HALO Technology provides real-time data and GPS location for tracking consumer interactions.
• Expected to improve ROI for advertising customers.

Negative

• None.

FORT COLLINS, Colo., April 22, 2022 (GLOBE NEWSWIRE) -- Mobile Highway Advertising, a dakdan worldwide company announces the addition of Rapid Advanced Multi-Media (RAMM) powered by iSIGN Media Solutions Inc.’s (“iSIGN”) (TSX-V: ISD) (OTC: ISDSF), newest HALO Technology, to generate impressions to mobile devices in proximity to its fleet of brand advertising display trucks and vehicles. This will be the first ever exclusive Mobile Highway Advertising addition to increase and validate advertising impressions to its customers.

Mobile Highway Advertising is pleased to be the first mobile vehicle advertiser to add the addition of ubiquitous brand advertising to mobile devices to greatly increase shopper retention and ability to be directed to addition information of each advertised brand.

Dan Kost, Mobile Highway Advertising’s CEO is pleased to announce and confirm that “the addition of mobile messaging of Mobile Highway Advertising’s customer’s brands will increase and confirm their audience impressions and generate a greater ROI to current and new advertising customers.”

The new RAMM powered by iSIGN’s HALO technology is cost effective and delivers the addition of real time data, GPS location and verification of consumer impressions for greater acceptance and accountability for each advertising campaign.

Availability and delivery are expected within a few weeks, with installation commencing into the first few hundred fleet vehicles in the southeast United States.

Alex Romanov CEO of iSIGN Media adds “I am pleased that our reseller Dan Kost of Mobile Hwy Ads has worked with us to launch our newly acquire HALO technologies to customers like Mobile Highway Advertising and several others currently in process. We look forward to working with our resellers and their customers to launch and deliver our HALO and other technologies in the next quarter.”

About Mobile Highway Advertising

Mobile Hwy Advertising, a dakdan worldwide Media Network provides a cost-effective worldwide advertising medium using Semi Tractor Trailer, ECO Friendly wind skirts, vehicle fleets, truck stops and service station. Rapid Advanced Multi-Media (RAMM) Worldwide, a dakdan worldwide company provides smart city initiatives and consulting services on wireless technology delivery, mobile message delivery and big data capture.   www.mobilehwyads.com   www.rammww.com

About iSIGN

iSIGN Media is a leading provider of interactive mobile proximity marketing and public security alert solutions, that on March 30, 2022 announced the signing of an exclusive worldwide Licensing Agreement in perpetuity with SIMBL Business Enablement Inc. for its Passive Historical Contact Tracing (PHACT) technology including HALO and underlying framework, including SPE Asset Management System for smart location analytics and monitoring Intellectual Property (IP).

The PHACT IP provides smart location analytics and monitoring.  Conceived as a contact tracing platform, the overall platform enables the monitoring of the movement, congregation behaviors, and general movements of individuals within a monitored space, while maintaining connectivity and compliance with all public privacy policies.  PHACT provides real-time and historical information regarding individual movement, dwell, and crowd and public behavior. www.isignmedia.com

Contacts

Dan Kost, CEO
Dan@MobileHwyAds.com
MobileHighwayAdvertising.com
RAMMww.com
(970) 436-0580

Alex Romanov, CEO
alex@isignmedia.com
iSIGN Media
www.isignmedia.com
(416) 407-1035

FAQ

What does the partnership between Mobile Highway Advertising and iSIGN Media entail?

The partnership focuses on integrating HALO Technology into Mobile Highway Advertising's trucks, enhancing mobile advertising capabilities.

What is Rapid Advanced Multi-Media (RAMM)?

RAMM is a new advertising initiative that utilizes iSIGN's HALO Technology to provide mobile impressions to nearby devices.

When will the installation of RAMM begin?

Installation of RAMM is expected to commence within a few weeks in the southeastern United States.

How will HALO Technology improve advertising for Mobile Highway Advertising?

HALO Technology will provide real-time data, GPS location, and verification of consumer impressions, increasing accountability and effectiveness.

What is the expected impact of RAMM on advertising ROI?

The addition of RAMM is expected to generate a greater return on investment (ROI) for both current and new advertising customers.