iQIYI upgrades Diamond VIP benefits, enhancing unmatched membership experience
iQIYI has announced significant upgrades to its Diamond VIP membership, allowing members to automatically unlock Member Express Packages without additional costs. The platform's membership system now includes five tiers: Basic, Golden, Basic (TV), Platinum, and Diamond VIP, catering to both individual and family viewing needs.
The Member Express Packages service, launched in 2023, has seen strong adoption with over 10 million VIP members using it for popular shows. The Basic VIP membership, featuring ad-supported content, has gained popularity among new users in smaller markets and younger demographics. The platform also introduced a Golden VIP Family option for an additional RMB8 ($1.1) monthly.
Diamond VIP benefits now include increased device limits from 5 to 8, while Platinum and Diamond VIP members enjoy exclusive access to eXave MAX high-definition streaming, covering over 23,000 episodes. In 2024, iQIYI launched Membership Day and the 717 Member Day, offering exclusive events, merchandise, and IP-related benefits.
iQIYI ha annunciato importanti aggiornamenti per il suo abbonamento Diamond VIP, permettendo ai membri di sbloccare automaticamente i Pacchetti Express per i Membri senza costi aggiuntivi. Il sistema di abbonamento della piattaforma ora include cinque categorie: Basic, Golden, Basic (TV), Platinum e Diamond VIP, soddisfacendo le esigenze di visione sia individuali che familiari.
Il servizio di Pacchetti Express per i Membri, lanciato nel 2023, ha visto una forte adozione con oltre 10 milioni di membri VIP che lo utilizzano per programmi popolari. L'abbonamento Basic VIP, che offre contenuti supportati da pubblicità, ha guadagnato popolarità tra i nuovi utenti nei mercati più piccoli e tra i giovani. La piattaforma ha anche introdotto un'opzione Golden VIP Family per un costo aggiuntivo di RMB8 ($1.1) mensili.
I vantaggi del Diamond VIP ora includono un incremento dei limiti di dispositivi da 5 a 8, mentre i membri Platinum e Diamond VIP godono di accesso esclusivo allo streaming in alta definizione eXave MAX, che comprende oltre 23.000 episodi. Nel 2024, iQIYI ha lanciato il Membership Day e il 717 Member Day, offrendo eventi esclusivi, merchandise e vantaggi legati ai diritti di proprietà intellettuale.
iQIYI ha anunciado mejoras significativas en su membresía Diamond VIP, permitiendo a los miembros desbloquear automáticamente los Paquetes Express para Miembros sin costos adicionales. El sistema de membresía de la plataforma ahora incluye cinco niveles: Basic, Golden, Basic (TV), Platinum y Diamond VIP, atendiendo a las necesidades de visualización tanto individuales como familiares.
El servicio de Paquetes Express para Miembros, lanzado en 2023, ha visto una fuerte adopción con más de 10 millones de miembros VIP usándolo para programas populares. La membresía Basic VIP, que presenta contenido con anuncios, ha ganado popularidad entre nuevos usuarios en mercados más pequeños y entre los más jóvenes. La plataforma también introdujo una opción de Golden VIP Family por un costo adicional de RMB8 ($1.1) mensuales.
Los beneficios de Diamond VIP ahora incluyen un aumento en los límites de dispositivos de 5 a 8, mientras que los miembros Platinum y Diamond VIP disfrutan de acceso exclusivo al streaming en alta definición eXave MAX, que cubre más de 23,000 episodios. En 2024, iQIYI lanzó el Membership Day y el 717 Member Day, ofreciendo eventos exclusivos, mercancías y beneficios relacionados con la propiedad intelectual.
iQIYI는 Diamond VIP 멤버십의 중요한 업그레이드를 발표하여 회원들이 추가 비용 없이 자동으로 회원 전용 패키지를 잠금 해제할 수 있도록 했습니다. 플랫폼의 멤버십 시스템은 이제 Basic, Golden, Basic (TV), Platinum 및 Diamond VIP의 다섯 가지 등급으로 구성되어 개인 및 가족 시청 요구를 충족합니다.
2023년에 출시된 회원 전용 패키지 서비스는 1,000만 명 이상의 VIP 회원이 인기 프로그램을 위해 사용하고 있어 강력한 수요를 보이고 있습니다. 광고가 포함된 Basic VIP 멤버십은 작은 시장과 젊은 인구층 사이에서 인기를 얻고 있습니다. 플랫폼은 추가 요금으로 RMB8($1.1)인 Golden VIP Family 옵션도 도입했습니다.
Diamond VIP 혜택은 이제 장치 제한이 5에서 8로 증가했으며, Platinum 및 Diamond VIP 회원은 23,000개 이상의 에피소드를 포함하는 eXave MAX의 고화질 스트리밍에 독점적으로 액세스할 수 있습니다. 2024년, iQIYI는 회원의 날과 717 회원의 날을 시작하여 독점 이벤트, 상품, 지식 재산 관련 혜택을 제공했습니다.
iQIYI a annoncé des mises à jour significatives de son abonnement Diamond VIP, permettant aux membres de débloquer automatiquement les Paquets Express Membres sans coûts supplémentaires. Le système d'abonnement de la plateforme comprend désormais cinq niveaux : Basic, Golden, Basic (TV), Platinum et Diamond VIP, répondant aux besoins de visionnage individuels et familiaux.
Le service des Paquets Express Membres, lancé en 2023, a connu une forte adoption avec plus de 10 millions de membres VIP l'utilisant pour des émissions populaires. L'abonnement Basic VIP, qui propose des contenus soutenus par la publicité, a gagné en popularité parmi les nouveaux utilisateurs dans des marchés plus petits et chez les jeunes. La plateforme a également introduit une option Golden VIP Family moyennant un coût supplémentaire de 8 RMB (1,1 $) par mois.
Les avantages du Diamond VIP comprennent désormais une augmentation des limites d'appareils de 5 à 8, tandis que les membres Platinum et Diamond VIP bénéficient d'un accès exclusif au streaming en haute définition eXave MAX, couvrant plus de 23 000 épisodes. En 2024, iQIYI a lancé la Journée des Membres et la Journée des Membres 717, offrant des événements exclusifs, des marchandises et des avantages liés à la propriété intellectuelle.
iQIYI hat bedeutende Verbesserungen für seine Diamond VIP-Mitgliedschaft angekündigt, die es den Mitgliedern ermöglichen, Member Express-Pakete ohne zusätzliche Kosten automatisch freizuschalten. Das Mitgliedschaftssystem der Plattform umfasst jetzt fünf Stufen: Basic, Golden, Basic (TV), Platinum und Diamond VIP, die sowohl individuellen als auch familiären Sehbedürfnissen gerecht werden.
Der Member Express-Pakete-Service, der 2023 gestartet wurde, hat mit über 10 Millionen VIP-Mitgliedern, die ihn für beliebte Shows nutzen, eine starke Akzeptanz erfahren. Die Basic VIP-Mitgliedschaft, die werbefinanzierte Inhalte umfasst, hat bei neuen Nutzern in kleineren Märkten und jüngeren Zielgruppen an Beliebtheit gewonnen. Die Plattform führte auch eine Golden VIP Family-Option für zusätzliche RMB8 (1,1 $) pro Monat ein.
Die Vorteile von Diamond VIP beinhalten nun eine Erhöhung der Gerätegrenzen von 5 auf 8, während Platinum- und Diamond-VIP-Mitglieder exklusiven Zugang zum hochauflösenden Streaming von eXave MAX genießen, das über 23.000 Episoden umfasst. 2024 hat iQIYI den Membership Day und den 717 Member Day ins Leben gerufen, die exklusive Veranstaltungen, Merchandise und IP-bezogene Vorteile anbieten.
- Strong adoption of Member Express Packages with over 10 million VIP members using the service
- Expanded device limit from 5 to 8 for Diamond VIP members
- eXave MAX streaming views nearly tripled compared to previous year
- Introduction of affordable family membership options at RMB8 ($1.1) monthly
- None.
As viewers continue to demonstrate a willingness to spend on good content, platforms in the long-form video industry increasingly prioritize member experience and satisfaction in tandem with quality content production. Beyond offering premium content, iQIYI continues to optimize the member experience through a variety of additional online and offline services, amplifying member interaction and engagement to widespread acclaim.
Continuously optimized membership system
iQIYI officially launched Member Express Packages in 2023 in mainland
Now, iQIYI has once again upgraded benefits for the Diamond VIP membership, allowing members to automatically unlock Member Express Packages. This perk applies to any dramas offering the service across this year's upcoming lineup. The service will also expand to members of iQIYI International.
Currently, iQIYI's membership offerings accommodate two ways of consuming content in mainland
In 2024, alongside the widely subscribed Golden VIP membership, the lower-priced, ad-supported Basic VIP membership emerged as an option of choice for many new users, resonating especially with those in smaller markets and the younger demographic. Furthermore, iQIYI enhanced its subscription flexibility with the introduction of the Golden VIP Family membership service, allowing Golden VIP members to add an additional account for just
For the premium tiers, the platform's membership benefits continue to grow. Last year, the device limit for Diamond VIP members increased from 5 to 8, and eXave MAX high-definition streaming – exclusively available for Platinum VIP and Diamond VIP members – expanded to over 23,000 episodes, with the number of views by VIP members nearly tripling compared to the previous year.
Diverse member interactions and experiences
From online benefits to offline events and IP-related offerings, iQIYI is exploring countless possibilities with its members to enrich the member experience.
The platform launched iQIYI Membership Day in 2024, which integrates information on new content, merchandise perks, and IP-event access monthly. By year's end, iQIYI had provided members with over 40 IP-related events, including VIP advanced-screenings, set-visits, creator meet-and-greets and the like.
Additionally, the first ever 717 Member Day kicked-off last July, providing members with access to exclusive membership subscription discounts, culture and tourism tickets, and interactive livestreams from creators of upcoming content.
Moreover, members got to enjoy early access, exclusive discounts, and more for IP-related goods. iQIYI released merchandise for nearly 40 beloved IPs, including original novels and plushies, among others, from "Fangs of Fortune," "Under The Skin II," as well as other crowd favorites.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
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