iQIYI Sports and Premier League Reach Exclusive Broadcasting Rights Cooperation for Four Years

Rhea-AI Summary

iQIYI Sports has secured exclusive new media broadcasting rights for the Premier League in mainland China and Macao for the 2021/22 to 2024/25 seasons. Following its successful coverage of Euro 2020, iQIYI Sports aims to enhance the viewing experience for fans by launching the Premier League All-season Pass, offering all 380 games at a discounted price of RMB 228. This partnership will leverage iQIYI's expansive sports IP matrix and aim to deliver diversified marketing solutions for brand partners.

Positive

• Exclusive broadcasting rights for Premier League in China and Macao for four years.
• Successful track record of broadcasting major events like Euro 2020.
• Introduction of 'Premier League All-season Pass' enhances subscriber offerings.

Negative

• None.

BEIJING, July 27, 2021 /PRNewswire/ -- On July 22, iQIYI Sports announced its cooperation with the Premier League, becoming the exclusive new media broadcasting platform of Premier League in mainland China and Macao. It will broadcast the full competitions of Premier League for the next four seasons, from the 2021/22 to the 2024/25 season. After successfully broadcasting the Euro 2020, iQIYI Sports will present the Premier League in August.

Since its establishment, iQIYI Sports has continued to cultivate the Broadcasting rights to the world's top football competitions, and has successively reached and maintained in-depth cooperation with world-famous sports organizations such as UEFA, AFC, Premier League, La Liga etc., forming a rich football IP rights matrix of top competitions. With the content layout carefully selected and built, iQIYI Sports has become the first choice of sports video platform for sport fans in China. With the return of the Premier League's new season, iQIYI Sports will provide more diversified marketing solutions for brand partners from the dimensions of content operation, technological innovation, member service, and commercialization exploration.

In the just concluded Euro 2020, the "Three lions (England National Team)" returned to the final of the international competition for the first time in 55 years in a campaign that ignited the enthusiasm of fans from  all over the world. iQIYI Sports, as the new media broadcasting platform for the Euro 2020, has gathered the largest cohort of football users in China this summer, and has successfully become the go-to sports platform for fans. The success of iQIYI Sports in bringing the Premier League back, right after the Euro 2020, will offer more choices of sports viewing experiences for millions of iQIYI Sports fans.

On the early morning of August 14, Beijing time, the 2021/2022 Premier League season kicks off. During the summer window of 2021, the big clubs in England have invested heavily in signing up world-class star players. In the new season, Liverpool FC, Manchester City FC, Manchester United FC and Chelsea FC are expected to challenge for the Premier League title, with Tottenham Hotspur FC, Arsenal FC, Leicester City FC and Everton FC also expected to be in contention for European competition places.

In order to meet the needs of Premier League Fans, iQIYI Sports will officially launch its "Premier League All-season Pass" commencing from July 22. The Premier League All-season Pass will enable fans to watch all 380 Premier League games in the 2021/22 season. Fans who order before the start of the EPL season will be able to enjoy a discount of RMB 90 Yuan, resulting in the lowest paid price of RMB 228 Yuan for the season. In addition to the game viewing rights, members of Premier League All-season Pass will also enjoy privileges such as ad-free, 1080p/50-frame HD live broadcasting experience, multilingual commentary, willful trial, etc. This August, iQIYI sports invite you to join it in its super sports feast and watch the top football events on iQIYI Sports!

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SOURCE iQIYI

FAQ

What did iQIYI Sports announce on July 27, 2021?

iQIYI Sports announced its exclusive cooperation with the Premier League for broadcasting rights in mainland China and Macao.

How long will iQIYI Sports broadcast the Premier League?

iQIYI Sports will broadcast the Premier League for four seasons, from 2021/22 to 2024/25.

What is the price of the Premier League All-season Pass?

The Premier League All-season Pass is available for a discounted price of RMB 228.

When does the 2021/2022 Premier League season start?

The 2021/2022 Premier League season kicks off on August 14, 2021.

What features does the Premier League All-season Pass offer?

The pass includes ad-free viewing, 1080p/50-frame HD live broadcasts, multilingual commentary, and a trial option.