PRIMIS RECEIVES TAG ANTI-FRAUD CERTIFICATION FOR THE 6TH YEAR IN A ROW

Rhea-AI Summary

Primis, a leading video discovery platform, has secured the TAG Certified Against Fraud Seal for the sixth consecutive year, recognizing its commitment to combat digital advertising fraud. This certification from the Trustworthy Accountability Group highlights Primis's effective use of pre-bid verification tools that align with brand safety standards. TAG CEO Mike Zaneis commended Primis for its dedication to improving industry standards and protecting the digital advertising supply chain. Primis, owned by Interpublic Group (NYSE: IPG), empowers publishers by enhancing video content discovery, driving revenue growth for hundreds of digital publishers worldwide.

Positive

• Secured TAG Certified Against Fraud Seal for the sixth consecutive year.
• Continued improvement of IVT pre-bid verification tools.
• Alignment with industry standards for brand safety and anti-fraud efforts.
• Enhances revenue for digital publishers leveraging video discovery technology.

Negative

• None.

TEL AVIV, Israel, April 3, 2023 /PRNewswire/ -- Primis, the leading video discovery platform for publishers and founders of Sellers.guide, announced they received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the sixth year in a row. TAG is the world's leading program in fighting criminal activity and protecting brand safety in the digital advertising space.

Primis is constantly improving its IVT pre-bid verification tools and aligning itself with the changing standards of brand-safe marketers. As part of their larger mission, Primis and Sellers.guide work to improve the supply chain by delivering value to publishers and the rest of the industry. Transparency, brand safety, and anti-fraud efforts are all the organization's core values, aligning them with TAG's goals for a cleaner industry.

"We are pleased to award the TAG Certified Against Fraud Seal to companies such as Primis that have adopted industry best practices year after year to fight fraud and protect the digital advertising supply chain," said TAG CEO Mike Zaneis. "We commend Primis for its work with publishers and the industry to raise standards and reduce fraud, and we look forward to continuing to build stronger protections for all industry participants in the future."

"For us at Primis, earning the TAG Certified Against Fraud Seal for the sixth time is an honor," said Rachel Cohen, Head of Product at Primis. "We appreciate their mission to support brand-safe environments and combat fraud across our industry. Their efforts align with our values and it is important to us to be recognized by TAG."

About Primis
Primis is the leader in video discovery. Our video ad monetization platform increases publishers' revenue by helping users discover high-quality video content. The company's video discovery technology is used by 100s of digital publishers, empowering over 450M uniques with an engagement-based video experience.

In May 2021, we launched Sellers.guide, a free resource to shed light on the ad tech supply chain by comparing ads.txt files with sellers.json.

Primis is owned by Universal McCann and The Interpublic Group of Companies, Inc. (NYSE: IPG).

Website: www.primis.tech
Twitter: @PrimisLtd
LinkedIn: Primis-UM
Facebook: Primis-UM

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SOURCE Primis

FAQ

What is the TAG Certified Against Fraud Seal received by Primis?

The TAG Certified Against Fraud Seal is a recognition awarded to companies that adopt best practices to combat fraud in digital advertising, received by Primis for the sixth year.

Who commended Primis for its anti-fraud efforts?

TAG CEO Mike Zaneis commended Primis for its dedication to improving industry standards and reducing fraud.

How does Primis help publishers increase revenue?

Primis enhances publishers' revenue by providing a video discovery platform that increases user engagement with high-quality video content.

What company owns Primis?

Primis is owned by the Interpublic Group of Companies, which trades on NYSE under the ticker symbol IPG.

When was the TAG certification awarded to Primis?

The TAG Certified Against Fraud Seal was awarded to Primis on April 3, 2023.