McCANN NAMES MICHELLE TANG CHIEF GROWTH OFFICER, NORTH AMERICA

Rhea-AI Summary

McCann has appointed Michelle Tang as the new Chief Growth Officer for its North American operations, directly reporting to President Alex Lubar. With over 15 years of experience, Tang previously served as Chief Marketing Officer at Digitas, where she significantly contributed to business development and marketing. McCann North America has seen substantial growth, winning numerous awards, including recognition for its creative work with Mastercard and Microsoft. Tang's leadership is expected to drive continued success for McCann.

Positive

• Michelle Tang brings over 15 years of relevant growth experience.
• McCann North America has achieved significant organic and new business growth.
• Recognition at major awards showcases McCann's success, including multiple accolades for campaigns.

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• None.

NEW YORK, March 30, 2022  /PRNewswire/ -- McCann today announced that Michelle Tang has been named Chief Growth Officer for the agency's North American operations. She will report directly to Alex Lubar, President, McCann North America.

Tang brings more than 15 years of leadership experience in the agency growth discipline to her role. She joins McCann from Digitas, where she served as Chief Marketing Officer for North America, overseeing business development, strategic growth, marketing, and communications. She helped lead Digitas to being named Data Agency of the Year by Advertising Age and Digital Network of the Year and Media Network of the Year by Campaign Magazine and won new business from clients in the fitness, technology, retail and superstore categories.

"Michelle has a tremendous track record for driving growth at a range of top-tier marketing agencies," said Lubar. "She thinks like an innovator and finds the most meaningful connection between a client's most serious challenges and an agency's strongest offerings. And she has driven growth across a range of agency environments, from boutiques to global agencies, digital consultancies, traditional advertising agencies and media shops."

Prior to joining Digitas, Tang held growth leadership roles at agencies including Organic, FCB, and Wunderman Thompson, winning an impressive roster of clients in the automotive, clothing, retail and CPG categories. In addition, Tang is a frequent speaker on DE&I and an outspoken advocate of the AAPI community. She is a board member of Ascend Leadership, the largest Pan-Asian professional development organization in the United States. 

"I'm thrilled to join the team at McCann right now, when the agency has been operating at the highest levels of creative and strategic success for its clients, and I am a huge fan of the amazing work they have been producing over the last five years," Tang said. ""I am excited to help write the next chapter with Alex and the McCann team."

McCann North America has generated significant organic and new business growth and has been recognized at every major creative and effectiveness awards show regionally and globally. McCann New York was named the #1 agency in the world in The Webby Awards' 2021 index; was ranked the #1 Agency in the LBB Immortal Awards; was named U.S. Agency of the Year at 2021 Gerety Awards; won dozens of awards globally for Mastercard's "True Name" campaign; won the 2021 Global Grand Effie for Microsoft's "Changing the Game"; was the most-awarded agency on The Drum Top 100 US Agencies, World Creative Ranking 2020; was named 2020 WARC Creative Agency of the Year; was named The Drum Creative Agency of the Year 2020. 

About McCann 

McCann helps brands build the most meaningful brand platforms that drive exponential growth and leave a lasting impact on culture. Founded over 100 years ago with their own platform, "Truth Well Told", McCann is the world's leading advertising agency network, creating some of the most creatively and commercially impactful advertising globally. McCann is the founding agency of McCann Worldgroup, a creatively driven global marketing company, part of the Interpublic Group (NYSE: IPG).

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SOURCE McCann

FAQ

Who is Michelle Tang and what is her new role at McCann?

Michelle Tang has been appointed Chief Growth Officer for McCann's North American operations, bringing over 15 years of leadership experience.

What significant achievements has McCann North America accomplished recently?

McCann North America has garnered significant organic growth and awards for its creative campaigns, including for Mastercard and Microsoft.

When was Michelle Tang appointed as Chief Growth Officer at McCann?

Michelle Tang was named Chief Growth Officer on March 30, 2022.

What is McCann known for in the advertising industry?

McCann is recognized for its impactful advertising and has received many awards for creativity and effectiveness.

Who does Michelle Tang report to in her new role?

In her new role, Michelle Tang reports directly to Alex Lubar, President of McCann North America.