IPG Mediabrands Names New Global CFO and Global President as Part of a Plan To Introduce New Perspectives and Accelerate Focus on Transformation

Rhea-AI Summary

IPG Mediabrands has appointed Marlene Pelage as Global Chief Financial Officer, replacing Guy Beach, who becomes Global President. This leadership change aims to enhance transformation and innovation within the organization. Pelage brings 15 years of experience from Charles Schwab, where she managed $280 billion in assets and held various strategic and financial roles. Beach's tenure has been instrumental during the pandemic, advocating for clients and preparing for operational transformations. The leadership appointments signal a strategic shift as the company focuses on optimizing client solutions and improving global market agility.

Positive

• Marlene Pelage brings extensive experience from Charles Schwab, enhancing IPG Mediabrands' financial leadership.
• Pelage managed $280 billion in assets, indicating strong financial acumen.
• Guy Beach's promotion reflects stability and continuity in leadership during transformative times.

Negative

• None.

Senior Charles Schwab executive Marlene Pelage is joining IPG Mediabrands, the media and marketing solutions division of Interpublic Group, as Global Chief Financial Officer, effective immediately. Pelage is replacing Guy Beach, who is being promoted to the role of Global President at IPG Mediabrands. The two moves herald IPG Mediabrands’ sharpening focus on accelerating transformation efforts across global markets and strengthening innovation for client solutions.

Pelage, whose successful 15-year career at Charles Schwab was topped by being CFO at Charles Schwab Bank, is a native of Martinique and studied business in Paris. Her international career includes stints working in risk management and strategic development for Credit Agricole Indosuez in London and Hong Kong.

Beach’s steady leadership at IPG Mediabrands--spanning eight years altogether with two as Global CFO--was never more apparent than during the last year. He helped successfully steer the company through the challenges of the pandemic and burnished his reputation as a staunch advocate for clients. Beach’s early career includes key management positions throughout IPG Mediabrands, Initiative and UM.

“We are thrilled to promote Guy and bring Marlene into the network,” said Daryl Lee, Global CEO at Mediabrands. “As the world tentatively emerges from lockdown, the watchword of the year is transformation. Guy possesses the deep knowledge of our business and of our clients required to keep Mediabrands ahead of the curve when it comes to better ways of working globally. Marlene will bring a fresh perspective to our financial teams and systems and insights from an adjacent industry that will help us turbocharge how we demonstrate value to our clients.”

Pelage will manage the global IPG Mediabrands P&L, with global brand and regional CFOs and global controllers across the IPG Mediabrands network reporting into her as well as overseeing corporate financial planning and analysis functions.

“During her 15 years at Charles Schwab, Marlene worked across both financial and strategic functions, including as the Managing Director of Client Solutions, and leading the roll-out of new capabilities across international markets as global CFO of Charles Schwab Bank,” said Lee. “Marlene will bring a fresh perspective to our business from a dynamic adjacent industry while maintaining the strict commercial rigor and discipline with which we pride ourselves in Mediabrands.”

At Charles Schwab Bank, Pelage managed assets of $280 billion. Her career at the global financial institution included key roles in marketing, data and financial research and client solutions strategies. Pelage’s career began at Credit Lyonnais in New York, before joining Credit Agricole Indosuez’s Asian equities brokerage WI Carr in Hong Kong and eventually serving in risk management at Credit Agricole’s London office.

As outgoing Global CFO, Beach will provide a seamless transition to Pelage. Meanwhile his wealth of experience at IPG Mediabrands, including previous roles as Global Chief Commercial Officer and Chief Operating Officer at IPG Mediabrands, will serve him uniquely well in his new role, which encompasses implementing core operational transformation initiatives as well as achieving sustainability goals around the world.

“Guy is known to every brand, region, and market across Mediabrands, which is an invaluable asset but above all, Guy is a client advocate,” said Lee. “Throughout his time at Mediabrands, Guy has always put clients first. In his new role as global president, Guy will be empowered to create the global infrastructure we need in the 21^st century to deliver on our commitments to clients around agility and speed to market.”

ABOUT IPG MEDIABRANDS:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210407005563/en/

FAQ

Who is the new CFO of IPG Mediabrands?

Marlene Pelage has been appointed as the new Global Chief Financial Officer of IPG Mediabrands.

What is the previous role of Guy Beach at IPG Mediabrands?

Guy Beach served as the Global Chief Financial Officer before being promoted to Global President.

What significant experience does Marlene Pelage bring to IPG Mediabrands?

Marlene Pelage has 15 years of experience at Charles Schwab, including managing assets and strategic roles.

What is the strategic focus of IPG Mediabrands with the new leadership?

The company aims to accelerate transformation efforts and strengthen innovation for client solutions.

How has Guy Beach contributed to IPG Mediabrands during the pandemic?

Guy Beach has been recognized for his effective leadership and client advocacy during the pandemic.