IPG Mediabrands Names Lynn Lewis as Global Chief Marketing Officer

Rhea-AI Summary

IPG Mediabrands has promoted Lynn Lewis to Global Chief Marketing Officer (CMO), effective immediately. Previously serving as the U.S. CEO of UM, she will maintain her role as Global CMO for UM. Under her leadership, UM has achieved significant revenue growth and secured high-profile clients such as Levi’s and CVS/Aetna. Lewis aims to enhance marketing efforts globally, focusing on media responsibility and diversity. This role aligns with IPG Mediabrands’ vision to be a leading media and marketing solutions provider, managing approximately $40 billion in client investments worldwide.

Positive

• Lynn Lewis has a proven track record, having driven revenue and profitability growth at UM.
• UM gained high-profile clients under her leadership, which could positively impact IPG's market position.
• The promotion shows IPG's commitment to leadership in media responsibility and diversity initiatives.

Negative

• None.

Formerly U.S. CEO of UM, Lewis Will Retain Her Role as Its Global CMO

NEW YORK--(BUSINESS WIRE)-- IPG Mediabrands today announced that Lynn Lewis has been elevated to Global Chief Marketing Officer, effective immediately. Formerly the U.S. CEO of global network agency UM, Lewis will retain her role as the agency’s Global CMO while taking on the position of Mediabrands Global CMO, where she will lead all marketing efforts for Mediabrands. Lewis will report to Daryl Lee, Global CEO of Mediabrands.

“Lynn is an icon and a role model in our business,” said Lee. “She is a talented marketer who is deeply connected to the positive forces of change in our industry. As Mediabrands looks to amplify the power of media to do good in the world, Lynn will be a critical leader in making our voices heard even louder on behalf of our clients, and the communities they serve.”

As IPG Mediabrands CMO, Lewis will define, align, and activate Mediabrands’ marketing activities around the world including key initiatives around media responsibility, DE&I and sustainability in media. She will be responsible for working across all brands, regions, and capabilities to ensure that Mediabrands delivers on its purpose to be the most progressive media and marketing solutions company in the world.

“It is an exciting and critical time for media, with our clients looking for best-in-class partnership to navigate an increasingly complex marketplace to grow their businesses,” said Lewis. "I’m invigorated by the opportunity to work closely with Daryl and the entire Mediabrands leadership team to help shape the network’s next chapter.”

Under Lewis, UM’s revenue and profitability has grown exponentially, winning clients such as Levi’s Strauss & Co., CVS/Aetna, EJ Gallo, Enterprise Holdings and Storck USA. Lewis launched several core agency capabilities including its growing Shopper Practice, a pillar of UM’s Futureproof foundation to unlock growth opportunities through data-driven solutions for clients. Lewis has also made significant contributions to UM’s culture, overseeing the launches of its Diversity, Equity & Belonging (DEB) Council and its CSR arm, Better World. Her exceptional leadership resulted in UM being awarded Adweek’s 2019 U.S. Media Agency of the Year, landing back-to-back placements on AdAge’s Best Places to Work lists in 2019 and 2020, and being named She Runs It’s 2021 Outstanding Company for Working Mothers.

ABOUT IPG MEDIABRANDS:

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com and be sure to follow us on LinkedIn, Twitter or Instagram.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220117005413/en/

Rahel Rasu

Chief Communications Officer, Mediabrands

rahel.rasu@mbww.com

Source: IPG Mediabrands

FAQ

What is the significance of Lynn Lewis's promotion at IPG Mediabrands?

Lynn Lewis's promotion to Global CMO reflects her successful leadership at UM, where she significantly increased revenue and client acquisition.

How will Lynn Lewis impact IPG Mediabrands' marketing strategy?

Lewis is expected to enhance marketing initiatives globally, focusing on media responsibility and diversity, which aligns with the company's vision.

What clients has UM secured under Lynn Lewis's leadership?

Under Lynn Lewis, UM has secured clients such as Levi's, CVS/Aetna, and Enterprise Holdings, contributing to its significant revenue growth.

What is the revenue managed by IPG Mediabrands?

IPG Mediabrands manages approximately $40 billion in marketing investments globally on behalf of its clients.

Who will Lynn Lewis report to in her new role?

In her new role as Global CMO, Lynn Lewis will report to Daryl Lee, the Global CEO of Mediabrands.