Interpublic Outperforms the Industry, Winning 10 Grand Prix and 1 Titanium at the Cannes Lions International Festival of Creativity
Interpublic Group (NYSE: IPG) excelled at the 2024 Cannes Lions International Festival of Creativity, securing 10 Grand Prix and one Titanium Lion. This performance exceeded all competitors, with the nearest rival earning six Grand Prix. IPG's wins spanned numerous clients, categories, and geographies.
Key highlights included McCann Worldgroup winning three Grand Prix and a Titanium Lion for Microsoft, FCB securing two Grand Prix and being named North America's Regional Network of the Year for the sixth year. MullenLowe Global and LOLA MullenLowe also received top honors. Golin's dual Grand Prix wins marked a significant achievement for PR agencies.
IPG Health and AREA 23 were recognized as Healthcare Network and Healthcare Agency of the Year respectively. Overall, IPG agencies won 116 Cannes Lions, including 10 Grand Prix, one Titanium, 21 Gold, 32 Silver, and 52 Bronze Lions.
- IPG won 10 Grand Prix and one Titanium Lion, the highest at the Festival.
- All three global creative networks—McCann Worldgroup, FCB, and MullenLowe Global—received Grand Prix.
- FCB named Regional Network of the Year in North America for the sixth consecutive year.
- Golin became the first PR agency to win the top honor in the PR category.
- IPG Health named Healthcare Network of the Year, AREA 23 named Healthcare Agency of the Year.
- None.
IPG Awarded More of the Festival’s Highest Honors than Any Company
IPG PR Agencies Dominate, Winning Three Grand Prix
IPG’s Three Global Creative Networks All Awarded Grand Prix
FCB Named Regional Network of the Year in North America for 6th Year in a Row
IPG Health Named Healthcare Network of the Year for 3rd Consecutive Year, and AREA 23 Named Healthcare Agency of the Year for 4th Year in a Row
New York, NY, June 24, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today an impressive performance at the 2024 Cannes Lions International Festival of Creativity. Showing the depth and breadth of creativity within its network, IPG agencies dominated at the Festival taking home 10 of the Festival’s highest honors, the Grand Prix, and one Titanium Lion. IPG agencies won more Grand Prix than any other company; the closest competitor was awarded six.
Wins across the network represented a broad range of clients, categories, agencies, disciplines and geographies.
All three global creative networks received Grand Prix. McCann Worldgroup won three Grand Prix in the Direct Lions, Entertainment for Gaming, and Creative Data categories. The network also won a Titanium Lion for its “The Everyday Tactician” work for Microsoft. FCB took home two Grand Prix in the Digital Craft and Health & Wellness categories. The Festival also named FCB its Regional Network of the Year in North America for the sixth consecutive year, and FCB New York was named Agency of the Year in the Craft track. MullenLowe Global won an Outdoor Grand Prix, and LOLA MullenLowe was awarded Agency of the Year in the Classic track.
Showing dominance in the public relations arena, Golin won two Grand Prix in the Public Relations and Audio & Radio categories. Golin’s win marked the first time a PR agency won the top honor in the PR category, which debuted in 2009. Weber Shandwick won the Grand Prix in Brand Experience & Activation – becoming the first PR agency to win a Grand Prix in this category. The Weber Shandwick Collective also had more shortlists and Lions combined than any other PR network in Cannes for the second year in a row. IPG Health and AREA 23 were named Healthcare Network of the Year and Healthcare Agency of the Year, respectively.
Winning Grand Prix work was created in partnership with marketers including Dramamine, Kellanova, Mastercard, Microsoft, Specsavers, Spotify and Unilever. In total, IPG agencies won 116 Cannes Lions, including 10 Grand Prix, one Titanium, 21 Gold Lions, 32 Silver Lions, and 52 Bronze Lions.
“The creativity and innovation recognized at Cannes across so many of our agencies and teams is thanks to brave clients who believe in the power of ideas,” commented Philippe Krakowsky, CEO of Interpublic Group. “The future of marketing will rest on our ability to combine this kind of creative storytelling and innovative thinking with our deep data and technology capabilities, in order to better build our clients’ brands and businesses. Congratulations are in order to all of our clients, colleagues and partners on this outstanding performance.”
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About Interpublic
Interpublic (NYSE: IPG) (www.interpublic.com) is a values-based, data-fueled, and creatively-driven provider of marketing solutions. Home to some of the world’s best-known and most innovative communications specialists, IPG global brands include Acxiom, Craft, FCB, FutureBrand, Golin, Huge, Initiative, IPG Health, IPG Mediabrands, Jack Morton, KINESSO, MAGNA, McCann, Mediahub, Momentum, MRM, MullenLowe Global, Octagon, R/GA, UM, Weber Shandwick and more. IPG is an S&P 500 company with total revenue of
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Contact Information
Tom Cunningham
(Press)
(212) 704-1326
Jerry Leshne
(Analysts, Investors)
(212) 704-1439
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