Inuvo Puts the Power of its AI in the Hands of Agencies and Brands
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Insights
The introduction of Inuvo's AI-as-a-Service solution, IntentKey®, represents a significant advancement in advertising technology, particularly as it pertains to audience selection and targeting. The ability for brands and agencies to directly access AI-driven recommendations within demand-side platforms (DSPs) could potentially streamline the advertising process, offering a more efficient and targeted approach to reaching consumers.
From a market perspective, this innovation aligns with the growing demand for privacy-centric advertising solutions in the wake of increased data protection regulations and the phasing out of third-party cookies. Inuvo's move to provide a self-serve platform with real-time data signals offers a competitive edge, as it caters to the market's need for dynamic and responsive advertising methods. The IntentKey Insights Dashboard, with its promise of transparency and real-time optimization, further enhances the appeal to advertisers seeking greater control and understanding of their campaigns' performance.
The impact on Inuvo's business could be multifaceted. On one hand, offering a self-serve solution could attract a broader client base, including those who prefer a hands-on approach to their advertising strategies. On the other hand, the company's ability to maintain a high level of service and support, as well as to ensure the effectiveness of the AI models, will be critical in retaining client trust and satisfaction.
For Inuvo, the roll-out of the IntentKey® self-serve solution is a strategic move that could have financial implications. By diversifying their service offerings to include both managed services and a self-serve platform, Inuvo is positioning itself to capture a larger share of the advertising technology market. This could potentially lead to increased revenue streams and a more robust client acquisition strategy.
In the short term, investors should monitor the adoption rate of the new service and its impact on the company's financial performance. Key performance indicators (KPIs) such as client growth rate, average revenue per user (ARPU) and customer retention rates will be important metrics to evaluate the success of the new offering. In the long term, the self-serve model's scalability and the effectiveness of the AI-driven audience targeting could contribute to sustainable growth and possibly increase Inuvo's market valuation.
It is also essential to consider the competitive landscape. If Inuvo's technology proves to be superior in performance and privacy compliance, it could lead to a competitive advantage. However, if industry peers quickly adopt similar technologies, Inuvo will need to continuously innovate to maintain its market position.
With the introduction of IntentKey®, Inuvo is navigating the complex legal landscape of data privacy and advertising. The self-serve solution's reliance on real-time online content signals, as opposed to third-party cookies or offline data, suggests a proactive approach to privacy compliance. This is particularly relevant in the context of regulations such as the General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) in the United States.
Legal scrutiny will likely focus on the methods by which Inuvo collects and processes data signals, ensuring they adhere to the evolving standards of consumer data protection. Additionally, the transparency offered by the IntentKey Insights Dashboard could serve as a compliance tool, demonstrating Inuvo's commitment to ethical advertising practices. The legal implications of this technology will be an ongoing consideration, with potential benefits in terms of compliance and risk management, but also challenges as regulations continue to evolve.
Rolls out new AI-as-a-Service Solution
LITTLE ROCK, Ark., March 05, 2024 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of advertising technology, powered by artificial intelligence (AI) that serves brands and agencies, announced today the self-serve availability of IntentKey® models within demand-side platforms (DSPs) for advertisers.
This new Artificial Intelligence as a Service gives brand and agency clients direct access to IntentKey's powerful AI-driven audience selection and targeting recommendations. The frictionless access via Deal ID is customized to the marketing strategies associated with a client’s products, services, or brands.
"Our self-serve solution puts control into the hands of our clients, allowing them to activate campaigns tailored to their brands using their programmatic campaign system of choice," said Rich Howe, Inuvo CEO. "With a dedicated insights dashboard offering real-time visibility into the targeting rationale behind why audiences are interested, they can feel confident knowing IntentKey is maximizing performance."
Inuvo offers two service plans for clients accessing IntentKey's AI to inform their media buys. The first plan leverages the company's Managed Services team. The second plan, the new self-serve solution, empowers advertisers to independently activate IntentKey's proprietary models optimized for their unique brands and KPIs. After providing campaign details and goals, clients gain access to a Deal ID for PMP (private marketplace) activation across their preferred buying platforms.
Unlike look-a-like models built on third-party cookies or stale offline data, IntentKey's self-serve solution uses real-time signals associated with online content to reach audiences as their interests change. This allows media to be dynamically placed across the open web. The IntentKey Insights Dashboard provides unmatched transparency revealing insights contributing to model optimization refreshed every five minutes.
"With unparalleled transparency, independence, and customization, you simply can't compete with IntentKey's self-serve integration in today's privacy-centric landscape," added Howe. "At a minimum, clients should immediately be setting up an IOS Deal ID so they can reach the Apple users their DSP is not currently capable of targeting.”
“If marketers can describe their audiences contextually, IntentKey can find and target them. We've defined what the next generation of advertising technology looks like,” concluded Howe.
IntentKey custom models are currently available to integrate into existing self-serve solutions. For more information, visit Inuvo.com/self-service.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2022 as filed on March 10, 2023, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
FAQ
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