Inuvo Launches Self-Serve IntentKey Platform: A Revolutionary Interface for AI-Powered Audience Modeling
Inuvo (NYSE American: INUV) has launched the IntentKey Platform, an AI-powered audience modeling solution designed for privacy-first advertising without cookies. The platform operates in a $200 billion advertising technology market and offers real-time audience insights that update every five minutes.
The platform is available in two formats: Self-Service, allowing marketers to build and activate custom audience models through their preferred DSP, and Managed Service, providing full-service optimization with expert campaign management. Key features include instant audience modeling, real-time updates, flexible activation, and enhanced audience insights including demographics, sentiment, and geography.
The IntentKey Platform uses ethically designed large-language-modeling to analyze open web content, creating evolving audience models without relying on personal identifiers. Success cases include James & James furniture brand, which improved media efficiency and discovered new product opportunities, and Emerald Ebikes, which demonstrated effective sales conversion through AI-generated audience models.
Inuvo (NYSE American: INUV) ha lanciato la piattaforma IntentKey, una soluzione di modellazione del pubblico alimentata da intelligenza artificiale, progettata per una pubblicità rispettosa della privacy e senza cookie. La piattaforma opera in un mercato della tecnologia pubblicitaria da 200 miliardi di dollari e offre approfondimenti sul pubblico in tempo reale che si aggiornano ogni cinque minuti.
La piattaforma è disponibile in due formati: Self-Service, che consente ai marketer di creare e attivare modelli di pubblico personalizzati attraverso il proprio DSP preferito, e Managed Service, che fornisce un'ottimizzazione completa con gestione esperta delle campagne. Le caratteristiche principali includono modellazione istantanea del pubblico, aggiornamenti in tempo reale, attivazione flessibile e approfondimenti avanzati sul pubblico, comprese le demografie, il sentiment e la geografia.
La piattaforma IntentKey utilizza un modello di linguaggio di grandi dimensioni progettato eticamente per analizzare i contenuti del web aperto, creando modelli di pubblico in evoluzione senza fare affidamento su identificatori personali. I casi di successo includono il marchio di mobili James & James, che ha migliorato l'efficienza dei media e scoperto nuove opportunità di prodotto, e Emerald Ebikes, che ha dimostrato una conversione efficace delle vendite attraverso modelli di pubblico generati dall'IA.
Inuvo (NYSE American: INUV) ha lanzado la plataforma IntentKey, una solución de modelado de audiencia impulsada por inteligencia artificial, diseñada para publicidad prioritaria en la privacidad y sin cookies. La plataforma opera en un mercado de tecnología publicitaria de 200 mil millones de dólares y ofrece información sobre la audiencia en tiempo real que se actualiza cada cinco minutos.
La plataforma está disponible en dos formatos: Auto-Servicio, que permite a los comercializadores crear y activar modelos de audiencia personalizados a través de su DSP preferido, y Servicio Gestionado, que proporciona optimización completa con gestión experta de campañas. Las características clave incluyen modelado instantáneo de audiencia, actualizaciones en tiempo real, activación flexible y conocimientos mejorados sobre la audiencia, incluidas demografía, sentimiento y geografía.
La plataforma IntentKey utiliza un modelo de lenguaje de gran tamaño diseñado éticamente para analizar el contenido de la web abierta, creando modelos de audiencia en evolución sin depender de identificadores personales. Los casos de éxito incluyen la marca de muebles James & James, que mejoró la eficiencia de los medios y descubrió nuevas oportunidades de productos, y Emerald Ebikes, que demostró una conversión de ventas efectiva a través de modelos de audiencia generados por IA.
Inuvo (NYSE American: INUV)는 개인 정보 보호를 최우선으로 하여 쿠키 없이 광고를 위한 AI 기반의 청중 모델링 솔루션인 IntentKey 플랫폼을 출시했습니다. 이 플랫폼은 2000억 달러 규모의 광고 기술 시장에서 운영되며, 5분마다 업데이트되는 실시간 청중 통찰력을 제공합니다.
이 플랫폼은 두 가지 형식으로 제공됩니다: 셀프 서비스, 마케터가 선호하는 DSP를 통해 맞춤형 청중 모델을 구축하고 활성화할 수 있도록 하며, 관리 서비스, 전문가 캠페인 관리와 함께 전체 서비스 최적화를 제공합니다. 주요 기능으로는 즉각적인 청중 모델링, 실시간 업데이트, 유연한 활성화 및 인구 통계, 감정, 지리적 정보 등을 포함한 향상된 청중 통찰력이 있습니다.
IntentKey 플랫폼은 윤리적으로 설계된 대형 언어 모델을 사용하여 공개 웹 콘텐츠를 분석하고, 개인 식별자에 의존하지 않고 진화하는 청중 모델을 생성합니다. 성공 사례로는 미디어 효율성을 개선하고 새로운 제품 기회를 발견한 가구 브랜드 James & James와 AI 생성 청중 모델을 통해 효과적인 판매 전환을 입증한 Emerald Ebikes가 있습니다.
Inuvo (NYSE American: INUV) a lancé la plateforme IntentKey, une solution de modélisation d'audience alimentée par l'intelligence artificielle, conçue pour une publicité respectueuse de la vie privée et sans cookies. La plateforme opère dans un marché de technologie publicitaire de 200 milliards de dollars et offre des informations sur l'audience en temps réel qui se mettent à jour toutes les cinq minutes.
La plateforme est disponible en deux formats : Auto-Service, permettant aux marketeurs de créer et d'activer des modèles d'audience personnalisés via leur DSP préféré, et Service Géré, fournissant une optimisation complète avec gestion experte des campagnes. Les fonctionnalités clés incluent la modélisation instantanée de l'audience, des mises à jour en temps réel, une activation flexible et des insights améliorés sur l'audience, y compris la démographie, le sentiment et la géographie.
La plateforme IntentKey utilise des modèles linguistiques de grande taille conçus de manière éthique pour analyser le contenu du web ouvert, créant des modèles d'audience évolutifs sans avoir recours à des identifiants personnels. Les cas de succès incluent la marque de meubles James & James, qui a amélioré l'efficacité des médias et découvert de nouvelles opportunités de produits, et Emerald Ebikes, qui a démontré une conversion efficace des ventes grâce à des modèles d'audience générés par l'IA.
Inuvo (NYSE American: INUV) hat die IntentKey-Plattform eingeführt, eine KI-gestützte Lösung zur Publikummodellierung, die für datenschutzfreundliche Werbung ohne Cookies konzipiert ist. Die Plattform operiert in einem 200 Milliarden Dollar großen Werbetechnologiemarkt und bietet in Echtzeit aktualisierte Publikumseinblicke, die alle fünf Minuten aktualisiert werden.
Die Plattform ist in zwei Formaten verfügbar: Self-Service, das es Vermarktern ermöglicht, benutzerdefinierte Publikumsmodelle über ihren bevorzugten DSP zu erstellen und zu aktivieren, und Managed Service, das eine umfassende Optimierung mit professionellem Kampagnenmanagement bietet. Zu den Hauptmerkmalen gehören sofortige Publikummodellierung, Echtzeit-Updates, flexible Aktivierung und verbesserte Publikumseinblicke, einschließlich Demografie, Stimmung und Geografie.
Die IntentKey-Plattform verwendet ethisch gestaltete große Sprachmodelle, um Inhalte des offenen Webs zu analysieren und sich entwickelnde Publikumsmodelle zu erstellen, ohne auf persönliche Identifikatoren zurückzugreifen. Erfolgsfälle umfassen die Möbelmarke James & James, die die Medieneffizienz verbessert und neue Produktmöglichkeiten entdeckt hat, sowie Emerald Ebikes, die eine effektive Verkaufsumwandlung durch KI-generierte Publikumsmodelle demonstriert haben.
- Entering $200 billion addressable market in adtech
- Launch of new revenue stream with self-serve platform
- Platform updates audience models every 5 minutes in real-time
- Solution addresses critical market need as cookies become obsolete
- Demonstrated success with clients like James & James furniture
- None.
Insights
The launch of IntentKey Platform marks a pivotal moment for Inuvo, strategically positioned ahead of Google's imminent third-party cookie deprecation. The platform's architecture, leveraging large language models for real-time audience modeling, represents a fundamental shift from traditional behavioral targeting to dynamic, privacy-compliant intelligence.
The platform's technical capabilities are particularly noteworthy: the 5-minute update cycle for audience models demonstrates sophisticated real-time processing infrastructure, setting a new industry standard. This rapid adaptation capability is important for capturing high-value advertising opportunities in volatile markets.
The dual go-to-market strategy with self-service and managed options positions Inuvo to capture both the growing self-serve marketing segment and enterprise clients requiring full-service support. This flexibility could accelerate market penetration in the
The platform's success with James & James furniture showcases its practical application in discovering product development insights beyond mere targeting, indicating potential for expanding revenue streams beyond traditional advertising services. This capability to influence product strategy through real-time market intelligence represents a significant value proposition.
However, the true differentiator lies in IntentKey's ethical AI design and cookie-free architecture. While competitors scramble to adapt to privacy regulations, Inuvo's platform is inherently compliant, potentially reducing implementation friction and accelerating adoption among privacy-conscious brands.
The Only Privacy-First, Ethically Designed AI Built Specifically for Advertising with Real-Time, Cookie-Free Audiences Models
LITTLE ROCK, Ark., Feb. 12, 2025 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of intelligent advertising technology, today announced the launch of the IntentKey Platform, an advanced AI agent specifically designed for audience modeling using Inuvo’s proprietary IntentKey AI. Designed to address the challenges of modern advertising—including signal loss, privacy regulations, and the growing need for real-time insights—the Platform empowers marketers to build, refine, and activate audience models instantly, paving the way for smarter, more effective campaigns.
The IntentKey Platform opens significant market opportunities within the advertising technology sector, a market valued at over
The IntentKey Platform is a purpose-built AI designed to meet the needs of both independent marketers and large-scale enterprises. Key features include:
- Instant Audience Models: Define and refine audience targets in seconds.
- Real-Time Updates: Audience models that adapt to trends every five minutes.
- Flexible Activation: Audience models activated through your DSP of choice or managed as a service by Inuvo.
- Enhanced Audience Insights: Immediate access to AI-generated demographics including age, gender, income, marital status, education, sentiment, and geography.
The Platform is available now for marketers and agencies with two use cases:
- Self-Service: As part of the launch, Inuvo has opened a self-serve capability that enables marketers and agencies to gain hands-on control to independently build and activate custom audience models directly through their preferred demand-side platform (DSP).
- Managed Service: For clients seeking expert campaign management, the Platform provides visibility into the audience models and insights driving success, with Inuvo’s team delivering full-service optimization and tailored reporting.
"Marketers are facing a daunting challenge: delivering better performance in a world where consumer privacy is paramount, cookies are disappearing, and costs are rising, all of which reduce return on ad spend. At the same time, the shift toward adaptive, AI-driven agents is replacing the traditional SaaS tools marketers have relied on for years. The IntentKey Platform addresses these issues head-on, offering real-time audience insights and dynamic models that evolve with today’s fast-changing advertising landscape," said Amir Bahkshaie, Senior VP of Inuvo.
The IntentKey Platform leverages ethically designed large-language-modeling to address signal loss without relying on cookies or personal identifiers. By analyzing content from the open web, it builds real-time audience models that continuously evolve, delivering actionable insights while maintaining privacy compliance. This innovation reinforces Inuvo’s leadership in AI-powered advertising, offering unparalleled transparency, flexibility, and precision to help marketers create smarter, more effective campaigns.
As featured in an AdExchanger exclusive, the IntentKey Platform is redefining audience targeting with real-time AI-driven modeling that eliminates reliance on cookies or personal data, highlighting success stories:
- James & James, a premium furniture brand, used IntentKey to dramatically improve media efficiency and audience precision while uncovering new product opportunities:
“If we see a wood species trending, we may incorporate it into our lines because people want this type of wood.” — Tristan Cameron, CMO, James & James - Emerald Ebikes, an internal Inuvo initiative to better understand client pain points, proved IntentKey’s effectiveness by using AI-generated audience models to drive sales—with no additional targeting data.
“We actually reach users—they come to the site. We’re not using anything else, and they’re buying our product because of our targeting.” — Amir Bahkshaie, SVP, Inuvo
To learn more about the IntentKey Platform, book a demo, and start activating AI-powered audiences today., visit www.inuvo.com/IntentKeyPlatform.
About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
Safe Harbor / Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023 as filed on February 29, 2024, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third-party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.
Inuvo Company Contact:
Katie Cooper
Director of Marketing
katie.cooper@inuvo.com
Investor Relations :
David Waldman / Natalya Rudman
Crescendo Communications, LLC
Tel: (212) 671-1020
inuv@crescendo-ir.com
FAQ
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