Inuvo Launches Enhanced IntentKey Insights Dashboard

Rhea-AI Summary

Inuvo, Inc. announces significant enhancements to its AI-powered Insights Dashboard, providing clients with detailed audience insights, performance analysis, and media mix modeling capabilities. The update aims to address challenges in audience targeting and performance measurement in a cookieless world, empowering clients to make better marketing decisions.

Enhanced reporting facilitates impactful client conversations and informed decision making regarding audiences across the marketing funnel

LITTLE ROCK, Ark., March 19, 2024 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by its proprietary IntentKey artificial intelligence (AI) that serves brands and agencies, has announced significant enhancements to its custom-designed, AI-powered Insights Dashboard, detailing target audience interests and campaign performance.

Inuvo’s AI was designed to solve the two biggest problems facing advertisers in a cookieless world: audience targeting and performance measurement. With this update, clients now have the information they need to make better decisions. The enhanced dashboard includes three key sections:

Funnel Overview: This added view illustrates how IntentKey clients build brand awareness to drive users down the conversion funnel over time. It highlights key metrics around brand affinity, site engagement, and conversion, showcasing the customer's path to purchase. These updates allow clients to better understand the differences between audiences at different stages across the marketing conversion funnel.

Model Insights: The interface already provides detailed analytics on audience insights, segments, concept drivers, AI-generated personas, television programming, and conversion likelihood by state. With the latest update, clients can now also see specifically which podcasts align with their audiences.

Performance Spend Analysis: The view instantly provides Inuvo clients the power to predictively measure the impact of campaigns across marketing tactics based on their KPIs. Uniquely, this feature now empowers clients to deploy and measure cookieless versus cookie-based tactics, a capability not available with vendors whose technology requires cookies to function. With advanced Media Mix Modeling (MMM), clients can easily and accurately compare the efficiency of different programmatic tactics across devices including IOS, where cookies are no longer present.

“We are excited to launch the next generation of our Insights Dashboard that arms our clients with unmatched transparency into the true drivers of their campaign performance,” said Inuvo SVP of IntentKey Products, Amir Bakhshaie. “By marrying IntentKey’s predictive AI with enhanced analytics, we can have more impactful conversations that help our clients' campaigns and businesses thrive."

The enhanced dashboard advances Inuvo’s mission of AI-powered audience discovery and delivery of actionable insights to drive performance. Going beyond standard dashboards, the IntentKey Insights Dashboard allows clients to make more informed decisions to boost acquisition and conversion. As one of the first to provide such comprehensive analytics in a cookie-free world, Inuvo is pioneering the future of advertising performance measurement.

Reporting from the IntentKey Insights Dashboard is available to all Inuvo clients. To learn more, visit inuvo.com.

About Inuvo

Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Inuvo’s quarter-end financial close process and preparation of financial statements for the quarter that are subject to risks and uncertainties that could cause results to be materially different than expectations. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2023 as filed on February 29, 2024, and our other filings with the SEC. Additionally, forward looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a third party regarding the subject matter of this press release. The information which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:

Wally Ruiz

Chief Financial Officer

Tel (501) 205-8397

wallace.ruiz@inuvo.com

Investor Relations :

David Waldman / Natalya Rudman

Crescendo Communications, LLC

Tel: (212) 671-1020

inuv@crescendo-ir.com

FAQ

What technology powers Inuvo's marketing solutions?

Inuvo's marketing technology is powered by its proprietary IntentKey artificial intelligence (AI).

What are the key sections of the enhanced Insights Dashboard?

The enhanced dashboard includes three key sections: Funnel Overview, Model Insights, and Performance Spend Analysis.

What does the Funnel Overview section of the Insights Dashboard focus on?

The Funnel Overview section illustrates how IntentKey clients build brand awareness and drive users down the conversion funnel over time, highlighting key metrics around brand affinity, site engagement, and conversion.

What additional insights can clients gain from the Model Insights section?

Clients can gain detailed analytics on audience insights, segments, concept drivers, AI-generated personas, television programming, and now specifically see which podcasts align with their audiences.

How does the Performance Spend Analysis section empower clients?

The Performance Spend Analysis section allows clients to predictively measure the impact of campaigns across marketing tactics based on their KPIs, enabling the comparison of cookieless versus cookie-based tactics.

What is the main goal of the enhanced Insights Dashboard according to Inuvo?

The main goal is to provide clients with unmatched transparency into the true drivers of their campaign performance, enabling more impactful conversations and informed decision-making.