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Inuvo Announces Financial Results for the Second Quarter Ending June 30, 2020

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Inuvo, Inc. (NYSE AMERICAN: INUV) reported its Q2 and H1 2020 financial results, with net revenue of $7.6 million for Q2, down 46% year-over-year, and $22.5 million for H1, down 24%. The decline is attributed to COVID-19 affecting advertising budgets, particularly in the ValidClick Platform, which saw a 29% decrease in H1 revenue. However, IntentKey revenue grew 17% in H1 and gross margins improved to 80%. The net loss for Q2 was $1.4 million, improving 30% year-over-year, and adjusted EBITDA loss decreased to $140 thousand, down 84%.

Positive
  • IntentKey revenue increased by 17% in H1 2020.
  • Gross profit margins improved to 80% for H1 2020.
  • Net loss improved by 30% in Q2 2020 compared to Q2 2019.
  • Adjusted EBITDA loss decreased significantly by 84% in Q2 2020.
Negative
  • Net revenue declined by 46% in Q2 2020 year-over-year.
  • ValidClick Platform revenue decreased by 29% in H1 2020.
  • Overall advertising budgets were significantly reduced due to COVID-19.

LITTLE ROCK, Ark., Aug. 13, 2020 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE AMERICAN: INUV) (“Inuvo” or the “Company”), a leading provider of marketing technology, powered by IntentKey™ artificial intelligence that serves brands and agencies, today announced its financial results for the second quarter and first six months ending June 30, 2020. The IntentKey, Inuvo’s proprietary machine learning technology, accounted for 25.6% of 2020 second quarter revenue and 16.9% of the first six months revenue, generating $1.94 million and $3.8 million, respectively.

Richard Howe, CEO of Inuvo, commented, “Lower revenue through the first six months of the year was principally caused by decreased advertising budgets associated with COVID-19 and primarily within the ValidClick Platform with May as the lowest revenue month of the year and where June, July and now August have all trended sequentially higher. Despite the Pandemic, the IntentKey business has grown 17% through the first half of the year.” Mr. Howe added, “Although revenue has been challenged during COVID-19, both the Net Loss and Adjusted EBITDA improved year-over-year within the quarter.”

Financial Results for the Three and Six Months Ended June 30, 2020: 
Net revenue for the three and six months ended June 30, 2020 totaled $7.6 million and $22.5 million respectively down 46% and 24% year-over-year. Lower revenue throughout the period was principally the result of decreasing advertising budgets associated with COVID-19 within the ValidClick Platform.

The IntentKey Platform revenue for the six months ended June 30, 2020 was up approximately 17% and flat year-over-year within the quarter. 

The ValidClick Platform revenue for the six months ended June 30, 2020 was down approximately 29% and down 53% year-over-year within the quarter.

Gross profit for the three and six months ended June 30, 2020 totaled $6.5 million and $18.0 million, respectively, yielding gross profit margins during each period of 86% and 80%, respectively.

IntentKey gross margins were approximately 55% in the current quarter, up 125% from the 24% in the prior year.

Operating expenses totaled $7.8 million in the quarter, down 26% from the $10.5 million in the prior year.

Net loss for the three and six months ended June 30, 2020 improved 30% and 5% to $1.4 million and $4.2 million respectively.

Adjusted EBITDA for the 2020 second quarter improved 84% to a loss of $140 thousand as compared to a loss of $854 thousand for the same period in 2019.

At June 30, 2020 Inuvo had approximately $4.2 million in cash. On July 27, 2020 Inuvo closed a public offering for its common stock with gross proceeds of $10.75 million. The Company remains primarily focused on growing its AI technology, the IntentKey, where there is believed to be a technological and competitive advantage.

Conference Call Details:
Date: Thursday, August 13, 2020
Time: 4:30 p.m. Eastern Time
Toll-free Dial-in Number: 1-800-263-0877
International Dial-in Number: 1-646-828-8143
Conference ID: 7887083
Participant Link: https://investor.inuvo.com/ir-calendar

A telephone replay will be available through August 27, 2020. To access the replay, please dial 1-844-512-2921 (domestic) or 1-412-317-6671 (international). At the system prompt, enter the code 7887083 followed by the # sign. You will then be prompted for your name, company and phone number. Playback will then automatically begin.

About Inuvo
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.

About the IntentKey™
Inuvo®’s IntentKey™ is a patented, machine-learning technology designed to mirror the manner in which the human brain instantly associates ideas, emotions, places, people, and objects. It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item. Inuvo harnesses the power of the IntentKey™ to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches. The IntentKey™ enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.

Safe Harbor / Forward-Looking Statements / Disclosures
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation, statements made with respect to expectations with respect to the results of revenues from IntentKey in future periods, our lack of profitable operating history, changes in our business, potential need for additional capital, the ultimate impact of the COVID-19 pandemic on our industry in general and our business in particular, and other risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading “Risk Factors” in Inuvo, Inc.’s Annual Report on Form 10-K for the fiscal year ended December 31, 2019 as filed on May 12, 2020 and our other filings with the SEC. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Inuvo, Inc. and are difficult to predict. The information, which appears on our websites and our social media platforms is not part of this press release.

Inuvo Company Contact:
Wally Ruiz
Chief Financial Officer
Tel (501) 205-8397
wallace.ruiz@inuvo.com

Investor Contact:
KCSA Strategic Communications
Valter Pinto, Managing Director
Tel (212) 896-1254
Valter@KCSA.com


INUVO, INC. 
CONDENSED CONSOLIDATED BALANCE SHEET 
      
      
  Unaudited   
  June 30 December 31, 
 
   2020   2019 
Assets     
      
Cash $4,181,214  $372,989 
Accounts receivable, net  3,256,697   7,529,785 
Prepaid expenses and other current assets  243,137   243,888 
Total current assets  7,681,048   8,146,662 
      
Property and equipment, net  1,213,937   1,374,152 
      
Goodwill  9,853,342   9,853,342 
Intangible assets, net  9,518,841   10,451,593 
Other assets  1,075,501   865,178 
Total other assets  20,447,684   21,170,113 
Total assets $29,342,669  $30,690,927 
      
Liabilities and Stockholders’ Equity     
      
Accounts payable $3,674,697  $7,520,567 
Accrued expenses and other current liabilities 3,045,357   4,057,340 
Financed receivables  2,158,443   3,381,364 
Convertible promissory notes (net)  0   536,806 
Derivative liability  0   182,250 
Total current liabilities  8,878,497   15,678,327 
Deferred tax liability  107,000   107,000 
Other long-term liabilities  2,282,640   452,051 
Total long-term liabilities  2,389,640   559,051 
      
Total stockholders’ equity  18,074,532   14,453,549 
Total liabilities and stockholders’ equity $29,342,669  $30,690,927 


INUVO, INC.    
CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
    
         
         
  Three Months Ended Six Months Ended
  June 30 June 30 June 30 June 30
   2020   2019   2020   2019 
Net revenue $7,590,187  $14,047,907  $22,523,170  $29,512,476 
Cost of revenue  1,070,028   5,674,360   4,509,529   12,354,988 
Gross profit  6,520,159   8,373,547   18,013,641   17,157,488 
Operating expenses        
Marketing costs  3,857,395   6,528,336   13,480,218   13,072,345 
Compensation  2,118,311   1,735,489   4,462,546   3,544,045 
Selling, general and administrative  1,781,121   2,213,507   3,839,963   4,590,568 
Total operating expenses  7,756,827   10,477,332   21,782,727   21,206,958 
Operating loss  (1,236,668)  (2,103,785)  (3,769,086)  (4,049,470)
Interest (expense) income, net  (72,681)  148,792   (225,192)  (367,916)
Other expense, net  (49,939)  -   (190,246)  - 
Net loss ($1,359,288) ($1,954,993) ($4,184,524) ($4,417,386)
         
Earnings per share, basic and diluted        
Net (loss) income ($0.02) ($0.06) ($0.07) ($0.14)
Weighted average shares outstanding        
Basic  66,023,317   32,570,866   59,835,925   32,484,878 
Diluted  66,023,317   32,570,866   59,835,925   32,484,878 


RECONCILIATION OF LOSS FROM CONTINUING OPERATIONS BEFORE TAXES TO ADJUSTED EBITDA  
(unaudited) 
        
  Three Months Ended Six Months Ended
  June 30 June 30 June 30 June 30
   2020   2019   2020   2019 
Loss from continuing operations before taxes ($1,359,288) ($1,954,993) ($4,184,524) ($4,417,386)
Interest expense (income), net  72,681   (148,792)  225,192   367,916 
Depreciation and amortization  925,206   813,510   1,866,632   1,637,275 
EBITDA  (361,401)  (1,290,275)  (2,092,700)  (2,412,195)
Stock-based compensation  193,288   49,823   402,185   146,694 
Non-recurring expense:        
Costs incurred during the Terminated Merger  -   386,000   -   887,000 
Adjustment to derivative liability accounts  28,057     168,364   
Adjusted EBITDA ($140,056) ($854,452) ($1,522,151) ($1,378,501)

Reconciliation of Loss from Continuing Operations before Taxes to EBITDA and Adjusted EBITDA

We present EBITDA and Adjusted EBITDA as a supplemental measure of our performance. We defined EBITDA as net loss from continuing operations before taxes plus (i) interest expense, net, (ii) depreciation, and (iii) amortization. We further define Adjusted EBITDA as EBITDA plus (iv) stock-based compensation and (v) certain identified expenses that are not expected to recur or be representative of future ongoing operation of the business. These adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating EBITDA and Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of EBITDA and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.

 


FAQ

What were Inuvo's Q2 2020 financial results?

Inuvo reported net revenue of $7.6 million for Q2 2020, down 46% year-over-year.

How did COVID-19 impact Inuvo's revenue?

COVID-19 resulted in decreased advertising budgets, particularly affecting the ValidClick Platform.

What is the status of Inuvo's IntentKey technology?

IntentKey revenue grew 17% in the first half of 2020, indicating strong performance despite market challenges.

What was Inuvo's adjusted EBITDA for Q2 2020?

Inuvo reported an adjusted EBITDA loss of $140 thousand for Q2 2020, an improvement of 84% year-over-year.

What were Inuvo's cash reserves as of June 30, 2020?

As of June 30, 2020, Inuvo had approximately $4.2 million in cash.

Inuvo, Inc.

NYSE:INUV

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LITTLE ROCK