Intuit’s AI-Driven Expert Platform Redefines Tax Filing with ‘Done-For-You’ Experiences
Intuit has announced enhanced AI-driven tax filing solutions for 2024, featuring personalized 'done-for-you' experiences through TurboTax, Credit Karma, and QuickBooks. The platform connects customers with a nationwide network of 12,000 tax experts, offering tax preparation in as little as two hours.
Key innovations include AI-powered expert matching, real-time progress tracking, and automated document import from over 350 financial institutions. The system offers upfront pricing transparency and guarantees maximum refunds. New features include year-round tax insights through Credit Karma, refund advances up to $4,000, and early refund access through Credit Karma Money.
The service launches December 5, 2024, in English and Spanish, with Credit Karma tax filing products available in January 2025. Business tax filers receive 20% off personal taxes and a 30-day QuickBooks Online trial starting January 2025.
Intuit ha annunciato soluzioni avanzate di dichiarazione dei redditi basate sull'IA per il 2024, con esperienze personalizzate 'fatte per te' tramite TurboTax, Credit Karma e QuickBooks. La piattaforma connette i clienti a una rete nazionale di 12.000 esperti fiscali, offrendo preparazione fiscale in appena due ore.
Le principali innovazioni includono l'abbinamento esperto basato sull'IA, il monitoraggio dei progressi in tempo reale e l'importazione automatizzata di documenti da oltre 350 istituzioni finanziarie. Il sistema offre trasparenza sui costi upfront e garantisce il massimo rimborso. Tra le nuove funzionalità ci sono approfondimenti fiscali durante tutto l'anno tramite Credit Karma, anticipi di rimborso fino a $4.000 e accesso anticipato ai rimborsi tramite Credit Karma Money.
Il servizio sarà disponibile dal 5 dicembre 2024, in inglese e spagnolo, con i prodotti di dichiarazione fiscale di Credit Karma disponibili da gennaio 2025. I contribuenti aziendali riceveranno uno sconto del 20% sulle tasse personali e un periodo di prova di 30 giorni per QuickBooks Online a partire da gennaio 2025.
Intuit ha anunciado soluciones avanzadas de declaración de impuestos impulsadas por IA para 2024, con experiencias personalizadas 'hechas para ti' a través de TurboTax, Credit Karma y QuickBooks. La plataforma conecta a los clientes con una red nacional de 12,000 expertos en impuestos, ofreciendo preparación fiscal en tan solo dos horas.
Las principales innovaciones incluyen emparejamiento de expertos potenciado por IA, seguimiento del progreso en tiempo real y la importación automatizada de documentos de más de 350 instituciones financieras. El sistema ofrece transparencia de precios por adelantado y garantiza los máximos reembolsos. Las nuevas características incluyen información fiscal durante todo el año a través de Credit Karma, avances de reembolso de hasta $4,000 y acceso anticipado a los reembolsos a través de Credit Karma Money.
El servicio se lanzará el 5 de diciembre de 2024, en inglés y español, con los productos de declaración de impuestos de Credit Karma disponibles en enero de 2025. Los contribuyentes empresariales recibirán un 20% de descuento en impuestos personales y una prueba gratuita de 30 días de QuickBooks Online a partir de enero de 2025.
Intuit는 2024년을 위한 AI 기반의 세금 신고 솔루션을 강화했다고 발표했으며, TurboTax, Credit Karma, QuickBooks를 통해 '당신을 위한 맞춤형' 경험을 제공합니다. 이 플랫폼은 고객을 12,000명의 세금 전문가로 구성된 전국 네트워크와 연결하여 세금 준비를 단 2시간 만에 제공합니다.
주요 혁신 사항으로는 AI 기반 전문가 매칭, 실시간 진행 추적, 350개 이상의 금융 기관으로부터 자동 문서 가져오기 기능이 포함됩니다. 시스템은 가격 투명성을 제공하고 최대 환급을 보장합니다. 새로운 기능으로는 Credit Karma를 통해 연중 내내 세금 통찰력을 제공하고, 최대 $4,000의 환급 선지급 및 Credit Karma Money를 통해 조기 환급 접근이 가능합니다.
이 서비스는 2024년 12월 5일에 영어 및 스페인어로 출시되며, Credit Karma의 세금 신고 제품은 2025년 1월에 제공됩니다. 사업체 세금 신고자는 개인 세금에 대해 20% 할인을 받고, 2025년 1월부터 QuickBooks Online의 30일 무료 체험을 받습니다.
Intuit a annoncé des solutions améliorées de déclaration fiscale alimentées par l'IA pour 2024, offrant des expériences personnalisées 'prêtes à l'emploi' via TurboTax, Credit Karma et QuickBooks. La plateforme connecte les clients à un réseau national de 12 000 experts fiscaux, offrant une préparation fiscale en seulement deux heures.
Les principales innovations comprennent un appariement d'experts alimenté par l'IA, un suivi des progrès en temps réel et l'importation automatisée de documents depuis plus de 350 institutions financières. Le système propose une transparence des prix et garantit des remboursements maximaux. Les nouvelles fonctionnalités comprennent des informations fiscales tout au long de l'année via Credit Karma, des avances de remboursement allant jusqu'à 4 000 $ et un accès anticipé aux remboursements via Credit Karma Money.
Le service sera lancé le 5 décembre 2024, en anglais et en espagnol, les produits de déclaration fiscale de Credit Karma étant disponibles en janvier 2025. Les déclarants d'impôts d'entreprise bénéficieront d'une réduction de 20 % sur les impôts personnels et d'un essai gratuit de 30 jours pour QuickBooks Online à partir de janvier 2025.
Intuit hat verbesserte KI-gestützte Steuererklärungslösungen für 2024 angekündigt, die personalisierte 'für Sie erledigte' Erfahrungen über TurboTax, Credit Karma und QuickBooks bieten. Die Plattform verbindet Kunden mit einem landesweiten Netzwerk von 12.000 Steuerexperten und bietet die Steuererklärung in nur zwei Stunden an.
Zu den wichtigsten Innovationen gehören KI-gestütztes Expertenmatching, Echtzeit-Fortschrittsverfolgung und automatisierter Dokumentenimport von über 350 Finanzinstitutionen. Das System bietet Preistransparenz und garantiert maximale Rückerstattungen. Neue Funktionen umfassen ganzjährige Steuerinformationen über Credit Karma, Rückerstattungszahlungen von bis zu 4.000 $ und frühzeitigen Zugriff auf Rückerstattungen über Credit Karma Money.
Der Dienst wird am 5. Dezember 2024 in Englisch und Spanisch gestartet, wobei die Steuererklärungsprodukte von Credit Karma im Januar 2025 verfügbar sind. Unternehmen, die Steuern einreichen, erhalten 20 % Rabatt auf persönliche Steuern und eine 30-tägige Testversion von QuickBooks Online, die im Januar 2025 beginnt.
- Introduction of AI-powered tax preparation system reducing filing time to 2 hours
- Network of 12,000 qualified tax experts available for customer support
- Integration with 350+ financial institutions for automated document processing
- Offering refund advances up to $4,000 with 0% APR and no fees
- Cross-platform integration between TurboTax, Credit Karma, and QuickBooks
- None.
Insights
This announcement represents a significant technological leap in Intuit's tax preparation capabilities. The AI-driven platform's ability to complete tax returns in just 2 hours with expert assistance and auto-fill from 350+ financial institutions marks a substantial competitive advantage. The integration of AI across TurboTax, Credit Karma and QuickBooks creates a comprehensive ecosystem that could significantly boost user retention and revenue per customer.
The platform's real-time progress tracking, personalized tax insights and year-round optimization features demonstrate advanced AI implementation that goes beyond basic automation. With 12,000 tax experts backed by AI algorithms, this scalable model could dramatically reduce operational costs while improving service quality. The potential for increased market share in the
The strategic timing of this release ahead of tax season positions Intuit to capture significant market share. The integration between Credit Karma and TurboTax creates multiple revenue streams through cross-selling opportunities and the potential for increased engagement with financial products like the Refund Advance loan program. The zero-fee, 0% APR offering could drive substantial user acquisition.
The business model's focus on recurring revenue through year-round engagement, rather than just seasonal tax preparation, suggests stronger long-term growth potential. The Spanish language expansion and small business focus also target key growth markets. The platform's ability to reduce preparation time while maintaining accuracy could lead to higher margins and improved customer lifetime value.
Seamless AI-Powered Solutions and Consumer Platform Innovations Deliver Unparalleled Ease, Confidence and Faster Refunds
“Receiving a tax refund is a pivotal moment in the financial lives of millions of Americans each year, so we’re laser focused on eliminating the work and worry of tax filing, delivering the best ‘done-for-you’ tax prep experience on the market that puts maximum refunds guaranteed into customers' pockets faster,” said Executive Vice President and General Manager of Intuit's Consumer Group, Mark Notarainni. “With our connected consumer platform we go even further, empowering customers across Credit Karma and TurboTax with year-round insights and personalized recommendations, so we can help our customers navigate their financial journey beyond tax season.”
Intuit's AI-Powered TurboTax Experts Deliver Personalized, Transparent Tax Prep in Just 2 Hours
The assisted tax preparation method is plagued with inefficiency for tax filers and tax preparers. It is time-consuming, manual, and expensive, with little price transparency. Intuit’s AI-driven expert network delivers full service, assisted tax prep with a live tax expert in a modern, tech-enhanced, and convenient experience from start to finish.
Now filers can have their tax year 2024 taxes prepared for them in as little as two hours. Through Intuit’s AI-driven expert network, customers are connected virtually with a qualified tax expert with experience in their tax situation and complexity, directly through TurboTax, the Credit Karma app, or QuickBooks Online. Whether filing personal or small business taxes, Intuit customers can get their taxes done for them with confidence knowing that TurboTax experts have the power of Intuit’s AI platform at their fingertips flagging the highest deductions, credits, and accuracy along the way.
With approval from customers, Intuit’s AI algorithms analyze customer information to quickly match them with the best-suited TurboTax expert from its nationwide network of 12,000 experts, including CPAs, EAs, and tax attorneys. Once matched, TurboTax’s tax document import and upload capabilities make sharing tax data with their experts a breeze, dramatically improving speed, accuracy, and ultimately providing customers with access to their money quickly. A new real-time progress tracker within the TurboTax iOS mobile app makes it easy for customers to go about their day, easily following their expert's progress. The tracker indicates when the tax expert has questions, progressed, or is done, eliminating the uncertainty that comes with traditional tax prep methods. Upfront and transparent pricing ensures there are no surprise fees.
Only through TurboTax Live Assisted can customers who choose to prepare their own taxes also connect with experts on-demand via phone, video call, or chat to gain the confidence they need. TurboTax Live Assisted is also the only tax filing solution on the market that provides customers an expert final review at no added cost, ensuring 100 percent accuracy and maximum refund guaranteed.
With a nationwide network of personal and small business tax experts who have on average 12 years of experience each, Intuit is putting expertise in the pockets of its customers, giving them the knowledge they need to make smart money decisions.
Intuit’s AI-Driven Platform Delivers ‘Done-For-You’ Taxes
For millions of Americans, the tax refund, averaging over
TurboTax’s industry-leading tax document auto-fill capabilities offer broad support of tax document import, upload, and photo capture. Customers have multiple methods to automatically enter their data, including simple document import from more than 350 financial institutions. Intuit’s AI platform then auto-fills the majority of tax returns, minimizing manual data entry, and enabling a truly "done-for-you" tax filing experience. Continuing to build on the previously announced Intuit Assist, customers receive thorough and personalized explanations throughout the filing process, ensuring customers understand the “why” behind the numbers, adding to their confidence that their taxes are done right. While automated workflows anticipate the filer’s needs, serving up real-time accuracy checks as customers complete their return.
Seamless integrations across TurboTax and Credit Karma, and TurboTax and QuickBooks, eliminate the need for customers to juggle multiple financial apps. New this year, year-round personalized tax insights and suggestions ensure Credit Karma customers get the best tax outcome on their life events throughout the year. These integrations, combined with Intuit’s AI-driven document import and auto-fill technology further streamlines data entry for Intuit customers across its platform.
TurboTax continues to offer its faster refund solutions. Customers can get their refund with speed through Intuit’s Up To 5 Days Early2 with Credit Karma Money3. And with its online Refund Advance loan,4 approved customers can get up to
Intuit's Consumer Platform Helps Customers Make Smart Money Decisions at Tax Time and Beyond
Seamlessly connecting TurboTax and Credit Karma, Intuit's consumer platform empowers customers to make smarter money decisions at tax time and beyond. Starting this January, Credit Karma members will receive personalized tax-impacting insights throughout the year, ensuring they get the best possible tax outcome when the time comes to file their taxes directly within the app’s powered-by-TurboTax experience. For instance, customers with mortgages might receive a mortgage interest deduction insight that conveys the estimated figure they can deduct from the interest they've paid on their home loan.
Directly within the Credit Karma app, Intuit’s AI platform will automatically organize tax documents, transfer relevant data, and auto-fill a majority of the customer’s return, eliminating manual entry and reducing accidental customer typos. After they’ve completed filing, Credit Karma members are able to optimize their money and take advantage of financial opportunities.
Intuit’s consumer platform delivers a truly personalized, ‘done-for-you’ financial experience, empowering customers to make smart money decisions, take steps to improve their financial health year-round, and achieve their best tax outcome, guaranteed.
Pricing and Availability
Tax year 2024 TurboTax products are available today, Dec. 5, 2024, in English and Spanish at www.TurboTax.com, the Apple App Store, and Google Play Store. QuickBooks tax products are also available today at QuickBooks.com. Credit Karma tax filing products will be available via the Credit Karma app in English this Jan. 2025 and timed to the start date for individual tax returns.
TurboTax Business Tax Live Assisted and Live Full Service offerings are for small businesses, including S-corps, LLCs, and partnerships, and are available in English today and in Spanish in Feb. 2025. For a limited time, business tax filers receive
About Intuit
Intuit is the global financial technology platform that powers prosperity for the people and communities we serve. With approximately 100 million customers worldwide using products such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us at Intuit.com and find us on social for the latest information about Intuit and our products and services.
Disclaimer details:
1
2 Up To 5 Days Early with Credit Karma Money: To be eligible, you don’t need to file your taxes with a particular tax prep service. However, you will not be eligible if you choose to pay your tax preparation fee using your federal tax refund or choose to take a Refund Advance loan. 5-day early program may change or discontinue at any time. Up to 5 days early access to your federal tax refund is compared to standard tax refund electronic deposit and is dependent on and subject to IRS submitting refund information to the bank before release date. IRS may not submit refund information early.
3 Banking services provided by MVB Bank, Inc., Member FDIC. Maximum balance and transfer limits apply. A maximum of 6 withdrawals per monthly savings statement cycle may apply.
4 Refund Advance is a loan issued by First Century Bank, N.A. or WebBank, neither of which are affiliated with MVB Bank, Inc., Member FDIC. Refund Advance loans issued by First Century Bank, N.A., are facilitated by Intuit TT Offerings Inc. (NMLS # 1889291), a subsidiary of Intuit Inc. Refund Advance loans issued by WebBank are facilitated by Intuit Financing Inc. (NMLS#1136148), a subsidiary of Intuit Inc. Terms apply. Learn more here: https://turbotax.intuit.com/refund-advance.
5 IRS accepts returns starting late-Jan. Acceptance times vary. Most customers receive funds within 15 minutes of acceptance.
6 Refund Advance and 5 Day Early Program not to be combined.
See guarantee details at turbotax.intuit.com/guarantees/.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241205349870/en/
Intuit TurboTax contact: Karen Nolan
Karen_Nolan@intuit.com
PR Agency, Hunter PR contact: Becky Brand
bbrand@hunterpr.com
Source: Intuit Inc.
FAQ
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