Everyone (even Jason Sudeikis) Can Find Their Perfectly Matched TurboTax Live Expert

Rhea-AI Summary

TurboTax, a product from Intuit (NASDAQ: INTU), launched its new expert matching service during Super Bowl LVI. This AI-driven feature pairs users with tax experts tailored to their unique tax situations. The campaign, featuring Jason Sudeikis, includes a 45-second ad titled 'Matchmaker' that showcases various tax profiles. Digital extensions support the campaign, such as custom Tinder profiles for CPAs and a TikTok hashtag challenge. TurboTax aims to simplify tax season for individuals, enhancing user experience with personalized service.

Positive

• Launch of AI-powered expert matching service for personalized tax assistance.
• High visibility through Super Bowl LVI advertisement featuring celebrity Jason Sudeikis.
• Engaging digital extensions, including Tinder profiles and TikTok hashtag challenge, enhancing user interaction.

Negative

• None.

TurboTax Brings its New Tax-expert Matchmaking Capabilities to Super Bowl LVI

SAN DIEGO--(BUSINESS WIRE)-- Today, TurboTax, from Intuit (NASDAQ: INTU), the global technology platform that makes TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, unveiled its Super Bowl LVI spot featuring its new TurboTax Live expert matching and a cameo from Jason Sudeikis.

Everyone is looking for their perfect match. From their playlists to their love life. And now, thanks to TurboTax, they can find their tax expert match. Using Intuit’s AI-powered expert matching, people can get paired with a tax expert experienced in their unique situation. Whether a self-employed creator or a crypto investor, TurboTax Live has an expert for any needs.

“This season, fans can hand off their taxes to a TurboTax Live expert matched to their unique situation,” said Cathleen Ryan, SVP of Marketing for Intuit TurboTax. “With a team of thousands of tax experts, TurboTax has the right expert for everyone’s unique, fun and crazy life. So find your match, hand off your taxes, and enjoy the game.”

The brand’s 45-second spot “Matchmaker” celebrates tax filers’ unique situations and the TurboTax Live expert equipped to handle it. To showcase the versatility and variety of the tax experts, the film, debuting on Sunday, February 13, features a freelancer, a millennial crypto trader and Jason Sudeikis as…Jason Sudeikis.

“It’s the best time of year for football fans, but it’s also the best time of year for accountants: tax season,” said the actor, comedian, producer and writer, Jason Sudeikis. “As a huge football fan, I’m thrilled to be a small part of Super Bowl LVI and to partner with TurboTax.”

A 15-second “Matchmaker Teaser” is also running in the lead up to one of the most-watched live sporting events.

The TurboTax matching frenzy comes to life in a variety of digital extensions, including Tinder profiles for its TurboTax Live experts, a TikTok hashtag challenge and a perfectly matched playlist on Spotify for doing taxes.

• Tinder: Custom Tinder profiles for Expert CPAs to show off their unique tax skills and talents allowing users to find their own perfectly matched tax expert.
• TikTok: TurboTax will challenge TikTok creators to showcase their perfectly matched CPA for their unique situation through a Hashtag Challenge.
• Spotify: A personalized playlist generator on Spotify will provide a customized playlist matched to the user’s favorite music to listen to while sorting through W2s and itemizing deductions.

The campaign was created in partnership with Wieden+Kennedy and the film was directed by Alex Prager.

ABOUT INTUIT

Intuit is the global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide with TurboTax, QuickBooks, Mint, Credit Karma, and Mailchimp, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible. Please visit us for the latest information about Intuit, our products and services, and find us on social.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220209005379/en/

Ashley McMahon, ashley_McMahon@intuit.com

Source: TurboTax

FAQ

What new feature did TurboTax launch during Super Bowl LVI?

TurboTax launched an AI-powered expert matching service to pair users with tax experts tailored to their unique situations.

Who appeared in the TurboTax Super Bowl advertisement?

Jason Sudeikis appeared in TurboTax's Super Bowl LVI advertisement.

What is the purpose of the TurboTax 'Matchmaker' ad?

The 'Matchmaker' ad aims to showcase TurboTax's new expert matching service and highlight its versatility for different tax situations.

How does TurboTax help users find the right tax expert?

TurboTax uses AI to match users with tax experts based on their specific needs and situations.

What digital campaigns support the TurboTax Super Bowl advertising?

The campaign includes custom Tinder profiles for CPAs and a TikTok hashtag challenge.