BetMGM and Inspired Entertainment Bring MGM Bonus City to Michigan

Rhea-AI Summary

Inspired Entertainment (NASDAQ: INSE) and BetMGM have expanded their partnership by launching the innovative Hybrid Dealer® game MGM Bonus City in Michigan. This follows its successful debut in New Jersey in October 2023. The game, exclusive to BetMGM Casino, combines virtual CGI, green screen technology, and live dealer footage to create an immersive Las Vegas-themed experience.

Players can spin a wheel with eight potential outcomes, including four bonus rounds based on iconic MGM properties. The game features a random multiplier to enhance winnings. BetMGM Casino, recognized as Casino Operator of the Year in 2023, offers over 2,800 titles across North American markets and boasts the largest iGaming progressive jackpot in North America, currently exceeding $5.2 million in New Jersey.

Positive

• Expansion of MGM Bonus City to Michigan, indicating market growth
• Exclusive partnership with BetMGM, a leading iGaming and sports betting operator
• Innovative game design combining virtual and live elements, potentially attracting more players
• BetMGM's large game portfolio and record-breaking jackpot pool, suggesting strong market position

Negative

• None.

Insights

Gaming Industry Analyst

The expansion of MGM Bonus City to Michigan marks a significant development in the iGaming landscape. This Hybrid Dealer® game, blending virtual and live elements, represents a cutting-edge offering in the online casino space. Its success in New Jersey and subsequent rollout to Michigan indicates strong player engagement and potential for further market penetration.

From a business perspective, this move strengthens the partnership between Inspired Entertainment (NASDAQ: INSE) and BetMGM, potentially boosting revenues for both entities. The game's unique features, including MGM-themed bonus rounds, create a synergistic branding opportunity that leverages MGM's strong land-based casino presence in the online realm.

For investors, this expansion signals positive growth prospects for Inspired Entertainment in the B2B gaming content sector. The company's ability to innovate and create engaging products that resonate with players could lead to increased market share and revenue streams. However, it's important to monitor the game's performance in Michigan and any future state expansions to gauge its long-term impact on Inspired's financials.

BetMGM's position as a leading iGaming operator, evidenced by its multiple "Casino Operator of the Year" awards in 2023, suggests that this partnership could yield substantial benefits for both companies. The $5.2 million progressive jackpot in New Jersey further underscores the potential for significant player engagement and revenue generation in the iGaming sector.

While the news is generally positive, investors should also consider the regulatory landscape and responsible gaming initiatives as potential factors affecting future growth and market expansion in the online gaming industry.

Market Research Analyst

The launch of MGM Bonus City in Michigan represents a strategic market expansion for both Inspired Entertainment and BetMGM. This move taps into the growing iGaming market in Michigan, which has shown significant potential since its legalization in 2021.

Key market insights to consider:

• Michigan's online casino market generated over $1.1 billion in revenue in 2023, marking it as a lucrative opportunity for operators and content providers.
• The introduction of innovative games like MGM Bonus City could help differentiate BetMGM in a competitive landscape, potentially increasing its market share.
• The game's success in New Jersey, a mature iGaming market, bodes well for its prospects in Michigan and possibly other states in the future.

The integration of MGM's brand elements into the game could resonate strongly with players familiar with MGM's land-based properties, potentially driving cross-platform engagement. This synergy between online and offline branding is a trend we're seeing more frequently in the iGaming sector.

However, it's important to note that the iGaming market is highly competitive, with numerous operators vying for player attention. The success of MGM Bonus City will depend on factors such as marketing efforts, player retention strategies and ongoing game innovations to maintain interest over time.

For investors, this expansion signals positive momentum in Inspired Entertainment's B2B gaming content business. The company's ability to secure partnerships with major operators like BetMGM and expand across multiple states could lead to increased revenue and market presence in the long term.

Hybrid Dealer® game now available in second state

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (NASDAQ: INSE), a leading provider of B2B gaming content, technology, hardware, and services, and BetMGM, a leading iGaming and sports betting operator, announced today that the innovative Hybrid Dealer® game MGM Bonus City is now available in Michigan. The game debuted in October 2023 in New Jersey and is available exclusively at BetMGM Casino.

“MGM Bonus City is an immersive experience for players and Inspired did a fantastic job combining virtual and live elements,” said Oliver Bartlett, Vice President of Gaming Product & Content, BetMGM. “MGM Bonus City is a superb addition to BetMGM Casino, and we’re excited to continue the rollout across states we are live as regulations allow.”

Since its launch in New Jersey, MGM Bonus City has quickly become a popular exclusive title at BetMGM Casino due to its blend of gameshow elements, including four exciting MGM-themed bonus rounds.

To create MGM Bonus City, Inspired Entertainment, a leading B2B provider of gaming content, technology, hardware and services, seamlessly integrates Virtual CGI, green screen technology, and footage of real dealers. MGM Bonus City transports players to the dazzling lights of Las Vegas and MGM properties, where they can spin the wheel and place their bets. Players can choose from eight potential outcomes that will spin on the big wheel, including four iconic Las Vegas MGM property-themed bonus rounds: New York-New York, Luxor, MGM Grand, and Bellagio. During the spin, the game randomly awards a special multiplier that can enhance the player's winnings.

Brooks Pierce, President and Chief Executive Officer of Inspired, said, “We are thrilled to introduce MGM Bonus City in Michigan, enhancing our partnership with BetMGM. This game embodies the fusion of cutting-edge technology, engaging gameplay, and robust branding opportunities, setting a new standard for the iGaming experience. By integrating live dealer elements with dynamic virtual environments, we create a truly unique gaming experience.”

BetMGM Casino platforms are home to over 2,800 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. In 2023, BetMGM was named Casino Operator of the Year by SBC North America, EGR North America, Global Gaming Awards, and American Gambling Awards. Currently, the BetMGM progressive jackpot pool in New Jersey is over $5.2 million, the largest jackpot in the history of iGaming in North America.

As BetMGM continues to expand into new jurisdictions, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the GameSense integration within BetMGM's mobile and desktop platforms, customers can directly access responsible gaming tools. 

To stay up to date on the latest BetMGM Casino news, follow BetMGM Casino on X, Instagram @BetMGMCasino and the BetMGM Casino blog.

Disclaimer
Gambling Problem? Call 1-800-GAMBLER for confidential help. Must be 21+. Please Gamble Responsibly. Visit BetMGM.com for Terms and Conditions.

About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals. Additional information can be found at www.inseinc.com.

About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.casino.betmgm.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding our ability to bring certain of our products to customers in the various markets in which we operate and execute on our strategic plan, statements regarding expectations with respect to potential new customers and statements regarding our anticipated financial performance. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “continue,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired management’s current expectations and beliefs, as well as a number of assumptions concerning future events.

Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2023, and subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov. Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law.

Investor Contact:
For Investors
IR@inseinc.com
+1 646 277-1285

Media Contact
Inspired Entertainment
inspiredsales@inseinc.com
www.inseinc.com
@Inspired_News

FAQ

What is MGM Bonus City and where is it now available?

MGM Bonus City is an innovative Hybrid Dealer® game developed by Inspired Entertainment for BetMGM Casino. It is now available in Michigan and New Jersey.

How does MGM Bonus City work and what features does it offer?

MGM Bonus City combines virtual CGI, green screen technology, and live dealer footage. Players spin a wheel with eight potential outcomes, including four MGM property-themed bonus rounds. The game also features a random multiplier to enhance winnings.

What is the current size of BetMGM's progressive jackpot in New Jersey?

BetMGM's progressive jackpot in New Jersey currently exceeds $5.2 million, making it the largest jackpot in the history of iGaming in North America.

How many titles does BetMGM Casino offer across North American markets?

BetMGM Casino platforms offer over 2,800 titles across North American markets.