Inspired Entertainment and Welcome Break Extend Partnership
Inspired Entertainment (NASDAQ: INSE) has extended its partnership with Welcome Break, a major UK motorway service area operator with 60 service areas and 31 hotels. The renewed agreement positions Inspired as the exclusive gaming machine supplier to Welcome Break's locations.
The partnership includes the deployment of Inspired's latest Vantage B3 cabinet, featuring cutting-edge technology designed to enhance player experience by improving game discovery and accessibility. This implementation demonstrates Welcome Break's commitment to providing premium entertainment across its nationwide network.
The extension builds upon the existing successful relationship between both companies, focusing on delivering exceptional customer experiences and driving innovation in the gaming sector across UK motorway service areas.
Inspired Entertainment (NASDAQ: INSE) ha esteso la sua partnership con Welcome Break, un importante operatore di aree di servizio autostradali nel Regno Unito con 60 aree di servizio e 31 hotel. Il nuovo accordo posiziona Inspired come fornitore esclusivo di macchine da gioco per le sedi di Welcome Break.
La partnership include il lancio dell'ultimo cabinet Vantage B3 di Inspired, dotato di tecnologia all'avanguardia progettata per migliorare l'esperienza del giocatore, facilitando la scoperta dei giochi e l'accessibilità. Questa implementazione dimostra l'impegno di Welcome Break nel fornire intrattenimento di alta qualità attraverso la sua rete nazionale.
L'estensione si basa sulla già consolidata e proficua relazione tra le due aziende, concentrandosi sulla fornitura di esperienze eccezionali per i clienti e sull'innovazione nel settore del gioco nelle aree di servizio autostradali del Regno Unito.
Inspired Entertainment (NASDAQ: INSE) ha ampliado su asociación con Welcome Break, un importante operador de áreas de servicio en autopistas del Reino Unido con 60 áreas de servicio y 31 hoteles. El nuevo acuerdo posiciona a Inspired como el proveedor exclusivo de máquinas de juego para las ubicaciones de Welcome Break.
La asociación incluye el despliegue del último cabinete Vantage B3 de Inspired, que cuenta con tecnología de vanguardia diseñada para mejorar la experiencia del jugador al facilitar el descubrimiento y la accesibilidad de los juegos. Esta implementación demuestra el compromiso de Welcome Break de ofrecer entretenimiento premium a través de su red nacional.
La extensión se basa en la exitosa relación existente entre ambas empresas, centrándose en ofrecer experiencias excepcionales a los clientes y en impulsar la innovación en el sector del juego en las áreas de servicio de autopistas del Reino Unido.
Inspired Entertainment (NASDAQ: INSE)는 60개의 서비스 지역과 31개의 호텔을 운영하는 영국의 주요 고속도로 서비스 운영업체인 Welcome Break와의 파트너십을 연장했습니다. 갱신된 계약에 따라 Inspired는 Welcome Break의 위치에 대한 독점 게임 기계 공급업체로 자리 잡았습니다.
이번 파트너십에는 플레이어 경험을 향상시키고 게임 발견 및 접근성을 개선하기 위해 설계된 최첨단 기술을 갖춘 Inspired의 최신 Vantage B3 캐비닛의 배포가 포함됩니다. 이 구현은 Welcome Break가 전국 네트워크에서 프리미엄 엔터테인먼트를 제공하겠다는 의지를 보여줍니다.
이번 연장은 두 회사 간의 기존의 성공적인 관계를 바탕으로 하며, 영국 고속도로 서비스 지역에서 고객 경험을 향상시키고 게임 산업의 혁신을 주도하는 데 중점을 두고 있습니다.
Inspired Entertainment (NASDAQ: INSE) a prolongé son partenariat avec Welcome Break, un important opérateur de zones de service sur autoroute au Royaume-Uni, comptant 60 zones de service et 31 hôtels. Le nouvel accord positionne Inspired comme le fournisseur exclusif de machines à sous pour les établissements de Welcome Break.
Le partenariat inclut le déploiement du dernier cabinet Vantage B3 d'Inspired, doté d'une technologie de pointe conçue pour améliorer l'expérience des joueurs en facilitant la découverte des jeux et l'accessibilité. Cette mise en œuvre démontre l'engagement de Welcome Break à offrir un divertissement de qualité à travers son réseau national.
Cette extension s'appuie sur la relation existante et fructueuse entre les deux entreprises, en mettant l'accent sur la fourniture d'expériences client exceptionnelles et sur l'innovation dans le secteur du jeu sur les aires de service autoroutières au Royaume-Uni.
Inspired Entertainment (NASDAQ: INSE) hat seine Partnerschaft mit Welcome Break, einem großen Betreiber von Autobahnraststätten im Vereinigten Königreich mit 60 Raststätten und 31 Hotels, verlängert. Der erneuerte Vertrag positioniert Inspired als exklusiven Anbieter von Spielautomaten für die Standorte von Welcome Break.
Die Partnerschaft umfasst die Bereitstellung des neuesten Vantage B3 Cabinets von Inspired, das mit modernster Technologie ausgestattet ist, um das Spielerlebnis zu verbessern, indem die Spielentdeckung und Zugänglichkeit optimiert werden. Diese Implementierung zeigt das Engagement von Welcome Break, landesweit erstklassige Unterhaltung anzubieten.
Die Verlängerung baut auf der bestehenden erfolgreichen Beziehung zwischen beiden Unternehmen auf und konzentriert sich darauf, außergewöhnliche Kundenerlebnisse zu bieten und Innovationen im Gaming-Sektor in den Autobahnraststätten des Vereinigten Königreichs voranzutreiben.
- Secured exclusive supplier status for gaming machines across Welcome Break's network
- Extended partnership with major UK operator covering 60 service areas and 31 hotels
- Implementation of new Vantage B3 cabinet technology across locations
- None.
Insights
Inspired Entertainment's extended partnership with Welcome Break represents a significant commercial win for the gaming technology provider. By securing its position as the sole supplier of gaming machines across Welcome Break's extensive network of 60 service areas, Inspired has effectively locked in a stable revenue stream and eliminated competitors from this particular client relationship.
The exclusive nature of this deal is particularly notable. While financial terms weren't disclosed, the sole supplier status gives Inspired complete control over the gaming machine footprint across all Welcome Break locations, potentially allowing for better economies of scale and more efficient deployment of resources.
The introduction of the Vantage B3 cabinet suggests Inspired is executing on its product innovation roadmap. This new technology appears focused on improving game discovery and player experience, which could drive higher engagement metrics and per-machine revenue.
For Inspired, which specializes in B2B gaming products and services, securing long-term placement deals with major venue operators is a critical business driver. The UK motorway service market represents a steady traffic flow of potential customers, making these locations valuable for gaming machine deployments.
While this partnership extension doesn't represent a brand new revenue source, it does eliminate uncertainty about contract renewal and potentially expands the relationship through the deployment of newer, likely higher-performing machines.
Welcome Break's decision to extend its partnership with Inspired Entertainment aligns with broader trends in the motorway service area industry, where operators are increasingly focused on diversifying their revenue streams beyond traditional fuel and food services.
By maintaining a single gaming machine supplier across all locations, Welcome Break gains operational advantages through standardized staff training, consistent customer experience, and simplified maintenance processes. This approach typically yields efficiency benefits that would be difficult to achieve with multiple suppliers.
The deployment of the new Vantage B3 cabinets represents Welcome Break's commitment to refreshing its entertainment offerings. Motorway service areas face the challenge of encouraging longer dwell times to increase secondary spending, and upgraded gaming experiences can help achieve this objective.
From a customer experience perspective, Welcome Break's investment in new gaming technology suggests a strategic focus on increasing the appeal of its locations beyond necessary travel stops. The CEO's comments emphasize "delighting customers" with new entertainment options, indicating these amenities are viewed as competitive differentiators in the service area market.
For UK travelers, this partnership means a consistent gaming experience across Welcome Break's network, which spans major motorways throughout the country. The standardization of gaming options across 60 service areas creates a predictable entertainment option for regular motorway users.
NEW YORK, March 14, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, today announced the extension of its long-standing partnership with Welcome Break, one of the UK’s leading motorway service area operators, running 60 service areas and 31 hotels across the UK. Under this new agreement, Inspired will serve as the sole supplier of gaming machines to Welcome Break.
The agreement includes the deployment of Inspired’s latest innovative gaming machine, the Vantage B3 cabinet, across Welcome Break’s locations. The Vantage B3’s cutting-edge technology enhances the player experience by making it easier to find their favorite games and discover new ones. Welcome Break’s decision to install the Vantage B3 underscores its commitment to provide top-tier entertainment nationwide.
Peter Davies, Managing Director of Leisure at Inspired Entertainment, said, “We are thrilled to extend our successful partnership with Welcome Break. Over the years, we have built a strong, mutually beneficial relationship, and we look forward to continuing our collaboration. The Vantage B3 is the latest advance in our mission to provide the highest quality in gaming technology and services. We are excited to build on our success together in the years ahead.”
John Diviney, CEO of Welcome Break, said: “Our long-term partnership with Inspired Entertainment has been pivotal in delivering exceptional customer experiences over the years, and we’re excited to continue this journey. The extension of our contract with Inspired will further strengthen our relationship, and we are confident that customers will be delighted with the new range of entertainment options offered by the Vantage B3 machines. We look forward to a bright and successful future with Inspired as we continue to grow and enhance our service offerings across the motorway network in the UK.”
This contract extension solidifies the enduring and successful relationship between Inspired Entertainment and Welcome Break, emphasizing the shared goals of enhancing customer experiences and driving continuous innovation.
About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals.
Additional information can be found at www.inseinc.com.
Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “estimate,” “plan,” “will,” “would” and “project” and other similar expressions that indicate future events or trends or are not statements of historical matters. These statements are based on Inspired’s management’s current expectations and beliefs, as well as a number of assumptions concerning future events.
Forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside of Inspired’s control and all of which could cause actual results to differ materially from the results discussed in the forward-looking statements. Accordingly, forward-looking statements should not be relied upon as representing Inspired’s views as of any subsequent date and Inspired does not undertake any obligation to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as required by law. You are advised to review carefully the “Risk Factors” section of Inspired’s annual report on Form 10-K for the fiscal year ended December 31, 2023, and in subsequent quarterly reports on Form 10-Q, which are available, free of charge, on the U.S. Securities and Exchange Commission’s website at www.sec.gov and on Inspired’s website at www.inseinc.com.
Contacts:
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FAQ
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