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Inspired to Provide Virtual Sports via the Altenar Sportsbook

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Inspired Entertainment (NASDAQ: INSE) has announced a strategic partnership with Altenar, a sports betting software provider. The collaboration will integrate Inspired's Virtual Sports products into Altenar's sportsbook platform, making Inspired's Virtual Sports content available to Altenar's customers across over 30 countries.

Altenar has recently expanded its presence in South America, particularly in Peru and Brazil. The partnership aims to create new revenue streams for operators by combining Inspired's Virtual Sports technology with Altenar's sports betting platform.

Inspired's Virtual Sports products are currently available through more than 40,000 retail channels and 100+ websites in 35 countries. The integration will leverage Inspired's collaborations with major sporting leagues within their Virtual Sports division.

Inspired Entertainment (NASDAQ: INSE) ha annunciato una partnership strategica con Altenar, un fornitore di software per scommesse sportive. La collaborazione integrerà i prodotti di Sport Virtuali di Inspired nella piattaforma di scommesse di Altenar, rendendo il contenuto di Sport Virtuali di Inspired disponibile per i clienti di Altenar in oltre 30 paesi.

Altenar ha recentemente ampliato la sua presenza in Sud America, in particolare in Perù e Brasile. La partnership mira a creare nuove fonti di reddito per gli operatori combinando la tecnologia degli Sport Virtuali di Inspired con la piattaforma di scommesse sportive di Altenar.

I prodotti di Sport Virtuali di Inspired sono attualmente disponibili attraverso più di 40.000 canali al dettaglio e oltre 100 siti web in 35 paesi. L'integrazione sfrutterà le collaborazioni di Inspired con le principali leghe sportive all'interno della loro divisione di Sport Virtuali.

Inspired Entertainment (NASDAQ: INSE) ha anunciado una asociación estratégica con Altenar, un proveedor de software de apuestas deportivas. La colaboración integrará los productos de Deportes Virtuales de Inspired en la plataforma de apuestas de Altenar, haciendo que el contenido de Deportes Virtuales de Inspired esté disponible para los clientes de Altenar en más de 30 países.

Altenar ha ampliado recientemente su presencia en América del Sur, especialmente en Perú y Brasil. La asociación tiene como objetivo crear nuevas fuentes de ingresos para los operadores al combinar la tecnología de Deportes Virtuales de Inspired con la plataforma de apuestas deportivas de Altenar.

Los productos de Deportes Virtuales de Inspired están actualmente disponibles a través de más de 40,000 canales minoristas y más de 100 sitios web en 35 países. La integración aprovechará las colaboraciones de Inspired con las principales ligas deportivas dentro de su división de Deportes Virtuales.

Inspired Entertainment (NASDAQ: INSE)는 스포츠 베팅 소프트웨어 제공업체인 Altenar와 전략적 파트너십을 발표했습니다. 이번 협업은 Inspired의 가상 스포츠 제품을 Altenar의 스포츠북 플랫폼에 통합하여, Inspired의 가상 스포츠 콘텐츠를 Altenar의 고객들이 30개 이상의 국가에서 이용할 수 있도록 합니다.

Altenar는 최근 남미, 특히 페루와 브라질에서의 입지를 확장했습니다. 이번 파트너십은 Inspired의 가상 스포츠 기술과 Altenar의 스포츠 베팅 플랫폼을 결합하여 운영자에게 새로운 수익원을 창출하는 것을 목표로 합니다.

Inspired의 가상 스포츠 제품은 현재 35개국의 40,000개 이상의 소매 채널과 100개 이상의 웹사이트를 통해 제공되고 있습니다. 이번 통합은 Inspired의 가상 스포츠 부문에서 주요 스포츠 리그와의 협업을 활용할 것입니다.

Inspired Entertainment (NASDAQ: INSE) a annoncé un partenariat stratégique avec Altenar, un fournisseur de logiciels de paris sportifs. Cette collaboration intégrera les produits de Sports Virtuels d'Inspired dans la plateforme de paris d'Altenar, rendant le contenu des Sports Virtuels d'Inspired accessible aux clients d'Altenar dans plus de 30 pays.

Altenar a récemment élargi sa présence en Amérique du Sud, notamment au Pérou et au Brésil. Le partenariat vise à créer de nouvelles sources de revenus pour les opérateurs en combinant la technologie des Sports Virtuels d'Inspired avec la plateforme de paris sportifs d'Altenar.

Les produits de Sports Virtuels d'Inspired sont actuellement disponibles à travers plus de 40 000 canaux de vente au détail et plus de 100 sites web dans 35 pays. L'intégration tirera parti des collaborations d'Inspired avec les grandes ligues sportives au sein de leur division de Sports Virtuels.

Inspired Entertainment (NASDAQ: INSE) hat eine strategische Partnerschaft mit Altenar, einem Anbieter von Sportwetten-Software, angekündigt. Die Zusammenarbeit wird die virtuellen Sportprodukte von Inspired in die Wettplattform von Altenar integrieren, sodass die Inhalte der virtuellen Sportarten von Inspired den Kunden von Altenar in über 30 Ländern zur Verfügung stehen.

Altenar hat kürzlich seine Präsenz in Südamerika, insbesondere in Peru und Brasilien, ausgebaut. Die Partnerschaft zielt darauf ab, neue Einnahmequellen für Betreiber zu schaffen, indem die Technologie der virtuellen Sportarten von Inspired mit der Sportwettenplattform von Altenar kombiniert wird.

Die Produkte der virtuellen Sportarten von Inspired sind derzeit über mehr als 40.000 Einzelhandelskanäle und über 100 Websites in 35 Ländern verfügbar. Die Integration wird die Kooperationen von Inspired mit großen Sportligen in ihrer Abteilung für virtuelle Sportarten nutzen.

Positive
  • Strategic expansion into new markets through Altenar's platform in 30+ countries
  • Access to South American markets including Peru and Brazil
  • New revenue stream potential through Virtual Sports integration
  • Leveraging existing distribution network of 40,000+ retail channels
Negative
  • None.

Insights

Inspired Entertainment's partnership with Altenar represents a strategic distribution expansion for the company's Virtual Sports products. This B2B integration creates a new channel to monetize Inspired's content library by leveraging Altenar's platform presence across over 30 countries, including recent expansions into South American markets like Peru and Brazil.

The deal follows a platform integration model that allows Inspired to scale distribution efficiently without requiring individual operator agreements. For context, Inspired's Virtual Sports are already available through 40,000+ retail channels and 100+ websites globally, making this an incremental rather than transformative expansion.

From a revenue perspective, this partnership opens potential new income streams by tapping into Altenar's established operator relationships. The timing appears strategic, coinciding with Altenar's push into emerging South American markets where sports betting regulations are evolving favorably.

While no financial terms were disclosed, distribution partnerships typically generate recurring revenue through licensing or revenue-sharing arrangements. By diversifying distribution channels, Inspired reduces reliance on any single platform while potentially accelerating growth in regions where direct entry would be more resource-intensive.

NEW YORK, March 07, 2025 (GLOBE NEWSWIRE) -- Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, technology, hardware, and services, today announced a partnership with Altenar, a sports betting software provider delivering “best in class” solutions for licensed operators. This collaboration will integrate Inspired’s Virtual Sports products into Altenar’s sportsbook platform, making diverse Inspired Virtuals Sports content available for the first time to Altenar’s customers.

Altenar, known for supplying cutting edge services ranging from “software only” to a fully managed sportsbook to its customers in over 30 countries, has recently expanded its presence in South America, including Peru and Brazil.

"We are excited to launch our Virtual Sports with Altenar. Their global sportsbook platform enables us to seamlessly integrate our Virtual Sports offering with their sports betting technology. We are confident that this partnership will enhance Altenar's sportsbook services and diversify their offerings in new and exciting ways, leveraging Inspired’s exciting collaborations with major sporting leagues within our Virtual Sports division. Together, we are opening new revenue streams for operators with Inspired’s Virtual Sports," said Brooks Pierce, President and Chief Executive Officer of Inspired.

“Altenar is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Altenar sportsbook platform,” said Antonis Karakousis, Director of Operations of Altenar. “This partnership showcases the versatility of the Altenar platform. We are thrilled to launch Inspired’s Virtual Sports products with our partners, enhancing our sportsbook offering with the very best in Virtual Sports technology.”

Inspired's multi-award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. To find out more about Inspired’s Virtuals, visit: https://inseinc.com/virtuals/

About Inspired Entertainment, Inc.
Inspired offers an expanding portfolio of content, technology, hardware and services for regulated gaming, betting, lottery, social and leisure operators across land-based and mobile channels around the world. Inspired’s gaming, Virtual Sports, interactive and leisure products appeal to a wide variety of players, creating new opportunities for operators to grow their revenue. Inspired operates in approximately 35 jurisdictions worldwide, supplying gaming systems with associated terminals and content for approximately 50,000 gaming machines located in betting shops, pubs, gaming halls and other route operations; virtual sports products through more than 32,000 retail venues and various online websites; digital games for 170+ websites; and a variety of amusement entertainment solutions with a total installed base of more than 16,000 terminals. Additional information can be found at www.inseinc.com.

About Altenar
Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry. For more information, visit www.altenar.com.

Contacts:

Investor Relations
IR@inseinc.com
+1 646 277 1285

For Press and Sales
inspiredsales@inseinc.com 


FAQ

What is the impact of Inspired Entertainment's partnership with Altenar for INSE shareholders?

The partnership opens new revenue streams and expands market reach across 30+ countries, particularly in South America, potentially benefiting INSE shareholders through increased market presence.

How many retail channels and websites currently offer Inspired's Virtual Sports products?

Inspired's Virtual Sports are available through 40,000+ retail channels and over 100 websites across 35 countries.

Which specific South American markets will INSE enter through the Altenar partnership?

The partnership specifically targets Peru and Brazil, where Altenar has recently expanded its presence.

What products will Inspired Entertainment (INSE) provide through the Altenar platform?

INSE will integrate its Virtual Sports products into Altenar's sportsbook platform, including content developed through collaborations with major sporting leagues.
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