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Overview of Greene Concepts Inc.
Greene Concepts Inc. (symbol: INKW) is a publicly traded company that provides premium artesian bottled water under its flagship brand, BE WATER. The company is dedicated to delivering high-quality, healthy, and enhanced beverage choices that not only fulfill hydration needs but also promote overall wellness. With an emphasis on purity and quality, its water is sourced ethically from spring and artesian wells located beneath the Blue Ridge Mountains, ensuring that each bottle meets strict quality and taste standards.
Core Business and Production Excellence
At its core, Greene Concepts operates a sophisticated beverage and bottling facility in Marion, North Carolina. The operation exemplifies state-of-the-art production through continuous process optimizations, including automated filling, capping, labeling, and stringent quality assurance protocols. The company follows detailed sanitation practices and regulatory compliance standards which include regular in-house and third-party testing to adhere to FDA-approved guidelines. This commitment to excellence in manufacturing establishes Greene Concepts as a dependable name in the premium bottled water segment.
Multi-Channel Distribution and Strategic Partnerships
The company enjoys a broad distribution network built on strategic alliances with notable retail giants and white-label partnerships. Its recent expansion includes distributing BE WATER through major retailers such as Walmart across multiple Southeastern states, significantly broadening market penetration. Additionally, Greene Concepts serves as a white-label manufacturer for other premium water brands. These strategic partnerships not only boost its revenue streams but also affirm the company’s adaptability and expansive market presence.
Greene Concepts Inc. (OTC PINK:INKW) shares a customer testimonial highlighting the presence of its BE WATER brand at Camping World, a leader in the $65.1 billion camping industry. The story features a shareholder and his veteran father's visit to the Camping World location in Avondale, Arizona, where they purchased BE WATER six-packs and engaged with staff.
The customer praised the availability of BE WATER's new six-pack format, ideal for travel, and shared positive feedback about the product's taste and refreshing qualities during warm weather. The visit also resulted in a Good Sam membership purchase and meaningful interactions between the veteran father and store staff.
CEO Lenny Greene emphasized that BE WATER represents more than hydration, focusing on connection and family moments. The company anticipates increased sales as outdoor travel picks up during warmer weather.
Greene Concepts Inc. (OTC PINK:INKW) is finalizing the launch of its BE WATER crypto token on the Ethereum blockchain, advancing its January 2025 initiative to merge blockchain technology with consumer engagement. The token development has reached several key milestones, including smart contract finalization, security audit completion, and Ethereum blockchain selection.
The BE WATER token will feature governance capabilities, staking opportunities, and exclusive consumer perks. The company is implementing redeemable codes on BE WATER packaging to unlock physical rewards and interactive experiences. The token will be deployed on the Base network, an Ethereum Layer 2 solution, with the contract address available on Basescan.
CEO Lenny Greene emphasizes this launch as a transformative milestone, aimed at connecting health-focused hydration with digital innovation while creating new revenue streams and strengthening the company's digital economy presence.
Greene Concepts Inc. (OTC PINK:INKW) has initiated a geological feasibility study on its 4.5-acre property in Marion, NC, to explore rare earth minerals and valuable mineral resources. The study, with plans to expand to the surrounding 150-acre property, has already confirmed the presence of manganese, copper, and zinc on the current site.
Located in McDowell County, known for deposits of manganese, copper, feldspar, gold, graphite, lithium, quartz, rare earth elements, silica, sulfur, and zinc, the company aims to leverage these findings for:
- Becoming the preferred water supplier for local mining operations
- Developing strategic partnerships in industrial sectors
- Enhancing sustainability initiatives
- Strengthening asset portfolio and borrowing power
CEO Lenny Greene emphasizes that while the company isn't currently involved in mining, the mineral-rich groundwater enhances their bottled water product, appealing to health-conscious consumers while creating opportunities for diversified revenue streams and potential government incentives.
Greene Concepts Inc. (OTC PINK:INKW) reports significant growth in BE WATER™ sales at Walmart stores, following audits by Anderson Merchandisers on January 5th and 26th, 2025. The company, which previously announced expansion plans from the Carolinas into Alabama, Tennessee, Georgia, and Florida, is now preparing for broader market distribution.
The expansion aligns with Walmart's estimated $10 billion annual bottled water sales category. Anderson Merchandisers, engaged since July 2024, has been important in optimizing BE WATER's in-store presence through advanced technology, inventory management, and performance tracking.
Greene Concepts Inc. (OTC Pink:INKW) celebrates over five years of growth since launching BE WATER in February 2020. The company has achieved significant milestones, including a Walmart partnership in November 2020 for online sales and Southeast store placement in mid-2024.
Key developments include the February 2025 completion of Marion, NC bottling plant upgrades and plans for a large-scale water refill station. The company eliminated all outstanding convertible debt in October 2024 and secured a strategic white-label manufacturing partnership in January 2025.
Notable achievements include distribution through Camping World at over 200 locations since 2021, recognition at Walmart's Open Call event with a 'Golden Ticket' win in 2023, and community support through water donations during natural disasters. The company is positioned in a bottled water market valued at $372.7 billion for 2025, projected to reach $509.18 billion by 2030 with a 6.4% CAGR.
Greene Concepts Inc. (OTC PINK:INKW) announces ongoing efforts to optimize shelf placement for its BE WATER™ brand across retail locations, from small independent stores to major retailers like Walmart and Camping World.
The company's retail strategy includes:
- Optimizing planogram placement for eye-level visibility
- Implementing strategic secondary placement through endcap displays and checkout lane coolers
- Enhanced marketing through in-store signage and product sampling
- Seasonal campaign integration
- Sustainability initiative alignment
- Expanded digital and brick-and-mortar presence
The company collaborates with Anderson Merchandisers for sales tracking and inventory optimization, focusing on driving consumer purchases and repeat sales through improved visibility and strategic positioning.
Greene Concepts Inc. (OTC Pink:INKW) and Aiguille Rock Climbing Center have announced their joint sponsorship of a three-day training seminar for the Longwood Fire Department in Florida. The event will be hosted at the Aiguille Climbing Center, focusing on essential skill-building for Orlando area firefighters.
The Longwood Fire Department, with 39 professional firefighters including 18 paramedics, responds to approximately 4,000 fire and EMS calls annually. The training aims to enhance physical fitness, grip strength, endurance, and problem-solving skills for emergency preparedness.
As part of the sponsorship, Greene Concepts will provide free BE WATER™ artesian spring water to participants. The training event will be filmed to support firefighter recruitment efforts and showcase the contributions of both sponsoring organizations.
Greene Concepts Inc. (OTC PINK:INKW) announces expansion of its gallon-size water production and white-label manufacturing operations. The company highlights its ongoing partnership with TEN Alkaline Spring Water and reports increasing demand for white-label production services.
The company's operations feature automated filling, capping, and sealing processes, utilizing high-quality artesian spring water with multi-step filtration. Their facility produces BPA-free 1-gallon plastic jugs and offers customizable white-label packaging, maintaining FDA compliance and quality control standards.
The production includes both 16.9 oz BE WATER™ products and gallon-line operations, with capabilities for large truckload quantities and efficient lead times. The company emphasizes its focus on maximizing sales and revenue through both proprietary brands and third-party manufacturing.
Greene Concepts Inc. (OTC Pink:INKW) has been featured in Grand View Research's latest industry report on the bottled water market. The report specifically mentions Greene Concepts' distribution strategy, highlighting the company's plans to ship BE WATER™ 6-packs to Walmart distribution centers for retail placement.
The report's 'Distribution Channel Insights' section acknowledges Greene Concepts' March 2024 initiative to expand its market presence through Walmart, one of the largest retail chains in the U.S. According to CEO Lenny Greene, BE WATER is now available on Walmart shelves throughout the Southeast U.S., marking a significant milestone in the company's distribution strategy.
Greene Concepts Inc. (OTC PINK:INKW) has announced the completion of major upgrades at its Marion, NC bottling plant. The improvements include enhanced security measures, infrastructure repairs, and equipment upgrades. Notable changes include the installation of security cameras and lighting, building insulation repairs, and completion of 2024 HACCP training for staff.
Technical improvements encompass the rebuilding of 56 filler valves and 20 capper heads, addition of heat exchangers for sanitization, and installation of new conveyors to increase gallon line production capacity. The company also upgraded its depalletizer with an A&B PLC system.
These enhancements aim to support the company's growth and maintain existing partnerships with Walmart, Camping World, and TEN Alkaline Spring Water, while preparing for new business opportunities regionally, nationally, and internationally.
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