Financial Times and Infosys Announce Strategic Digital Collaboration to Enhance Immersive Journalism
Infosys (NYSE: INFY) has partnered with the Financial Times (FT) as its Digital Innovation Partner. This collaboration aims to foster innovative digital journalism through immersive storytelling and data-led experiences. Key initiatives planned for 2022 include a climate change simulation and a crossword app, aimed at enhancing reader engagement. FT's Director of Strategic Partnerships highlighted the potential to reach a broader audience, while Infosys emphasized setting new standards in news delivery. The FT boasts over one million paying readers, with a strong digital subscription base.
- Strategic partnership with Financial Times enhances Infosys' reputation in digital innovation.
- Development of innovative projects like climate change simulation and crossword app expected to engage a broader audience.
- Potential for setting new standards in digital journalism.
- None.
LONDON, Dec. 7, 2021 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, has announced a strategic collaboration with the Financial Times (FT), one of the world's leading business news organizations. As the Digital Innovation Partner for the FT, Infosys will leverage digital innovation to support the latest creative and engaging data-led storytelling experiences for FT's readers, which include some of the world's most influential decision makers.
This new digital innovation collaboration brings together the FT's unparalleled expertise and insight with Infosys' domain and technology capabilities to help deliver creative and immersive journalism through digital channels. The FT, already a leader in using technology to enhance user experience, is prioritizing engaging digital techniques to bring readers closer to the stories that matter most to them. Among the banner projects the two companies will work on together in 2022 is a climate change-related simulation. This will take inspiration from an earlier newsroom innovation that was a strong hit with readers: the Uber Game. Here readers were put in the driving seat, immersed directly into the business model of Uber.
The FT and Infosys teams will also develop a 'crossword app', digitizing one of the most loved and traditional puzzle features of the FT for its global following. The publication's crosswords have a loyal following that stretches back decades, and through this partnership it will now be available to a much wider global audience in an engaging digital format for the first time.
James Lamont, Director of Strategic Partnerships said: "Our readers expect the best from the FT and we are experimenting with exciting digital ways to bring stories and features to a wider audience. With Infosys' help, we can use technology better and faster to deliver Editorial features in more enterprising and eye-catching ways. The expertise Infosys provides to these newsroom projects will help foster a spirit of innovation and reader service that supports our mission to delight and inform the FT's audience."
Ashiss Kumar Dash, EVP and Segment Head - Services, Utilities, Resources, Energy at Infosys, emphasized: "Enhancing in-depth journalism from the FT with the power of digital technology from Infosys offers an exciting opportunity for the global news audience and has the potential to set a new standard for news delivery. We are delighted to become the digital innovation partner of an organization consistently recognized as the world's most iconic, credible and influential news brand and look forward to providing exciting new technology solutions."
About the Financial Times
The Financial Times is one of the world's leading business news organizations, recognized internationally for its authority, integrity and accuracy. The FT has a record paying readership of more than one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
About Infosys Ltd.
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
Visit www.infosys.com to see how Infosys (NSE, BSE) (NYSE: INFY) can help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth prospects, financial expectations and plans for navigating the COVID-19 impact on our employees, clients and stakeholders are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding COVID-19 and the effects of government and other measures seeking to contain its spread, risks related to an economic downturn or recession in India, the United States and other countries around the world, changes in political, business, and economic conditions, fluctuations in earnings, fluctuations in foreign exchange rates, our ability to manage growth, intense competition in IT services including those factors which may affect our cost advantage, wage increases in India, our ability to attract and retain highly skilled professionals, time and cost overruns on fixed-price, fixed-time frame contracts, client concentration, restrictions on immigration, industry segment concentration, our ability to manage our international operations, reduced demand for technology in our key focus areas, disruptions in telecommunication networks or system failures, our ability to successfully complete and integrate potential acquisitions, liability for damages on our service contracts, the success of the companies in which Infosys has made strategic investments, withdrawal or expiration of governmental fiscal incentives, political instability and regional conflicts, legal restrictions on raising capital or acquiring companies outside India, unauthorized use of our intellectual property and general economic conditions affecting our industry and the outcome of pending litigation and government investigation. Additional risks that could affect our future operating results are more fully described in our United States Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2021. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.
For more information, please contact:
Dena Tahmasebi
Head of Communications EMEA
Infosys
dena.tahmasebi@infosys.com
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SOURCE Infosys
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