Intermex and the New York Red Bulls Join Forces to Bring Financial Services to Northeastern Communities Through the Shared Passion for Soccer

Rhea-AI Summary

International Money Express (NASDAQ: IMXI) has announced a strategic partnership with the New York Red Bulls soccer team to enhance its presence in northeastern communities. The partnership aims to connect with Latino communities through soccer, leveraging the fact that Latinos represent 70% of MLS viewership among 85 million U.S. soccer fans. The collaboration will include in-stadium activations, community outreach events, and cultural initiatives across the Tri-State area. This partnership aligns with Intermex's mission of serving Latino communities while expanding their financial services reach in one of the most culturally diverse regions.

Positive

• Strategic partnership targets key Latino demographic in northeastern market
• Access to large potential customer base with 70% of MLS viewership being Latino
• Enhanced brand visibility through stadium presence and community events

Negative

• None.

MIAMI, June 17, 2025 (GLOBE NEWSWIRE) -- International Money Express, Inc. (NASDAQ: IMXI) ("Intermex" or the "Company"), a leading money remittance provider to Latin America and the Caribbean, today announced a new official partnership with the New York Red Bulls, one of Major League Soccer’s most dynamic and community-focused clubs. This collaboration brings together two organizations committed to serving and celebrating the diverse cultural richness of the Latino community, using soccer as a powerful platform for connection.

With over 85 million soccer fans across the United States and Latinos representing nearly 70% of MLS viewership, this partnership with the New York Red Bulls strengthens Intermex’s commitment to remain close to its customers in the northeast region — not only through financial services, but by supporting the sport that represents identity, family, and tradition for millions of Latino households.

"Intermex was built by Latinos for Latinos. Partnering with the New York Red Bulls allows us to engage directly with the vibrant northeast latin communities we proudly serve, in one of the most culturally diverse regions in the world," said Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex. "NY Red Bulls represents the cutting edge of the sport, This partnership demonstrates Intermex’s ambition to expand, grow, and redefine what it means to move money and provide financial services with meaning in the digital age."

"The Red Bulls and Sports Illustrated Stadium are proud to welcome Intermex to our club and venue," said Scott Epstein, Head of Corporate Partnerships, New York Red Bulls. "As valued partners, we both pride ourselves on the exceptional customer and fan experience we strive to deliver."

Through this partnership, Intermex and the New York Red Bulls will collaborate on in-stadium activations, community outreach events, and cultural initiatives that spotlight the passion, pride, and identity that soccer brings to Latino families across the Tri-State area.

About Intermex
Founded in 1994, Intermex applies proprietary technology to enable consumers to send money from the United States, Canada, Spain, Italy, the United Kingdom, and Germany to more than 60 countries. The company facilitates digital money movement through its website and mobile app, as well as through a vast network of retail agents and company-operated stores. Headquartered in Miami, Florida, Intermex also operates international offices in Puebla, Mexico; Guatemala City, Guatemala; London, England; and Madrid, Spain. Learn more at www.intermexonline.com.

About New York Red Bulls
The New York Red Bulls are one of 29 teams in Major League Soccer (MLS). The club is owned by the global energy drink and media company Red Bull GmbH and plays its home matches at Red Bull Arena in Harrison, New Jersey. Since joining MLS as a founding member in 1996, the Red Bulls have won three Supporters’ Shields, earned multiple playoff appearances, and continue to serve as a leader in youth development through its Academy system. The club is deeply committed to connecting with the diverse communities of the New York and New Jersey metro area through soccer, community programs, and fan engagement. For more information, visit www.newyorkredbulls.com.

Investor Relations Contact:
Alex Sadowski
Investor Relations Coordinator
ir@intermexusa.com
305-671-8000

FAQ

What is the purpose of Intermex's partnership with New York Red Bulls?

The partnership aims to connect with Latino communities in the northeast region through soccer while providing financial services, including in-stadium activations and community outreach events.

How does this partnership benefit IMXI stock?

The partnership gives Intermex access to a significant Latino customer base, with Latinos representing 70% of MLS viewership among 85 million U.S. soccer fans, potentially expanding their market presence.

What activities will Intermex (IMXI) conduct with NY Red Bulls?

Intermex will collaborate on in-stadium activations, community outreach events, and cultural initiatives that celebrate Latino culture in the Tri-State area.

Who are the key executives involved in the IMXI-NY Red Bulls partnership?

Marcelo Theodoro, Chief Product, Marketing & Digital Officer at Intermex, and Scott Epstein, Head of Corporate Partnerships at New York Red Bulls, are the key executives mentioned in the partnership.