"Deadpool & Wolverine" Scores Biggest IMAX Opening Weekend since 2022 With $36.5 Million Global Debut
IMAX (NYSE: IMAX) and Disney/Marvel achieved significant records with the global debut of 'Deadpool & Wolverine', earning $36.5 million globally — the biggest IMAX opening since 2022.
This debut marks:
- Biggest IMAX July opening ever
- Biggest IMAX R-rated opening
- Biggest IMAX opening since 'Avatar: The Way of Water' (2022)
- Biggest Marvel IMAX opening since 'Spider-Man: No Way Home' (2021)
In North America, the film grossed $19.1 million, accounting for 9.3% of the domestic box office on just 1% of screens, with an impressive $46,000 per screen average. International markets like China contributed significantly, with $5 million in IMAX revenue, 21% of the nationwide total on less than 1% of screens.
The film opened on 1,642 IMAX screens in 83 markets and will continue its run into August, followed by other major releases such as 'Joker: Folie á Deux' and 'Venom: The Last Dance'.
IMAX (NYSE: IMAX) e Disney/Marvel hanno raggiunto risultati straordinari con il debutto globale di 'Deadpool & Wolverine', incassando 36,5 milioni di dollari a livello globale — il miglior incasso IMAX da 2022.
Questo debutto segna:
- Il miglior incasso IMAX di sempre a luglio
- Il maggior incasso IMAX per un film con rating R
- Il miglior incasso IMAX dal film 'Avatar: The Way of Water' (2022)
- Il miglior incasso IMAX Marvel dal film 'Spider-Man: No Way Home' (2021)
In Nord America, il film ha incassato 19,1 milioni di dollari, rappresentando il 9,3% del botteghino domestico su solo l'1% degli schermi, con una media impressionante di 46.000 dollari per schermo. I mercati internazionali come la Cina hanno contribuesso notevolmente, con 5 milioni di dollari di entrate IMAX, pari al 21% del totale nazionale su meno dell'1% degli schermi.
Il film è stato proiettato su 1.642 schermi IMAX in 83 mercati e continuerà la sua programmazione fino ad agosto, seguito da altri importanti rilasci come 'Joker: Folie á Deux' e 'Venom: The Last Dance'.
IMAX (NYSE: IMAX) y Disney/Marvel lograron récords significativos con el debut global de 'Deadpool & Wolverine', obteniendo 36,5 millones de dólares a nivel global — el mayor estreno IMAX desde 2022.
Este debut marca:
- El mayor estreno IMAX en julio de todos los tiempos
- El mayor estreno IMAX clasificado como R
- El mayor estreno IMAX desde 'Avatar: The Way of Water' (2022)
- El mayor estreno IMAX de Marvel desde 'Spider-Man: No Way Home' (2021)
En América del Norte, la película recaudó 19,1 millones de dólares, lo que representa el 9,3% de la taquilla nacional en solo el 1% de las pantallas, con un impresionante promedio de 46.000 dólares por pantalla. Mercados internacionales como China contribuyeron significativamente, con 5 millones de dólares en ingresos IMAX, un 21% del total nacional en menos del 1% de las pantallas.
La película se estrenó en 1.642 pantallas IMAX en 83 mercados y continuará su proyección hasta agosto, seguida de otros grandes estrenos como 'Joker: Folie á Deux' y 'Venom: The Last Dance'.
IMAX (NYSE: IMAX)와 Disney/Marvel은 'Deadpool & Wolverine'의 전세계 데뷔로 큰 기록을 세웠으며, 전세계에서 3650만 달러를 벌어들였습니다 — 2022년 이후 가장 큰 IMAX 개봉입니다.
이 데뷔는 다음을 의미합니다:
- 가장 큰 IMAX 7월 개봉 기록
- 가장 큰 R 등급 IMAX 개봉 기록
- 'Avatar: The Way of Water' (2022) 이후 가장 큰 IMAX 개봉 기록
- 'Spider-Man: No Way Home' (2021) 이후 가장 큰 Marvel IMAX 개봉 기록
북미에서는 이 영화가 1910만 달러를 벌어 9.3%의 국내 박스 오피스 비중을 차지하며, 단 1%의 화면에서 46,000 달러의 인상적인 화면당 평균을 기록했습니다. 중국과 같은 국제 시장도 의미 있는 기여를 했으며, IMAX 매출이 500만 달러, 전체 국가 총액의 21%를 차지했습니다.
이 영화는 83개 시장의 1,642개 IMAX 스크린에서 개봉되었고, 8월까지 상영될 예정이며, 'Joker: Folie á Deux'와 'Venom: The Last Dance'와 같은 다른 주요 개봉작이 뒤따를 것입니다.
IMAX (NYSE: IMAX) et Disney/Marvel ont atteint des records significatifs avec le lancement mondial de 'Deadpool & Wolverine', générant 36,5 millions de dollars dans le monde — le plus grand lancement IMAX depuis 2022.
Ce lancement marque :
- Le plus grand lancement IMAX de juillet jamais réalisé
- Le plus grand lancement IMAX classé R
- Le plus grand lancement IMAX depuis 'Avatar: The Way of Water' (2022)
- Le plus grand lancement IMAX Marvel depuis 'Spider-Man: No Way Home' (2021)
En Amérique du Nord, le film a rapporté 19,1 millions de dollars, représentant 9,3 % du box-office domestique sur seulement 1 % des écrans, avec une moyenne impressionnante de 46 000 dollars par écran. Les marchés internationaux comme la Chine ont également contribué de manière significative, avec 5 millions de dollars de revenus IMAX, soit 21 % du total national sur moins de 1 % des écrans.
Le film a ouvert sur 1 642 écrans IMAX dans 83 marchés et continuera sa diffusion jusqu'en août, suivi d'autres sorties majeures telles que 'Joker: Folie á Deux' et 'Venom: The Last Dance'.
IMAX (NYSE: IMAX) und Disney/Marvel erzielten bedeutende Rekorde mit dem globalen Debüt von 'Deadpool & Wolverine', das 36,5 Millionen Dollar weltweit einbrachte — das größte IMAX-Eröffnung seit 2022.
Dieses Debüt markiert:
- Die größte IMAX-Eröffnung im Juli aller Zeiten
- Die größte IMAX-Eröffnung für einen Film mit R-Rating
- Die größte IMAX-Eröffnung seit 'Avatar: The Way of Water' (2022)
- Die größte Marvel IMAX-Eröffnung seit 'Spider-Man: No Way Home' (2021)
In Nordamerika erzielte der Film 19,1 Millionen Dollar und machte 9,3% des inländischen Box-Office aus, bei nur 1% der Leinwände, mit einem beeindruckenden Durchschnitt von 46.000 Dollar pro Leinwand. Internationale Märkte wie China trugen erheblich bei, mit 5 Millionen Dollar IMAX-Umsatz, was 21% des nationalen Gesamtumsatzes auf weniger als 1% der Leinwände ausmacht.
Der Film wurde auf 1.642 IMAX-Leinwänden in 83 Märkten eröffnet und wird bis August weiterlaufen, gefolgt von weiteren großen Veröffentlichungen wie 'Joker: Folie á Deux' und 'Venom: The Last Dance'.
- $36.5 million global debut for 'Deadpool & Wolverine'
- Biggest IMAX July opening ever
- Biggest IMAX R-rated opening weekend
- Biggest IMAX opening since 'Avatar: The Way of Water' (2022)
- $19.1 million North American opening, $46,000 per screen average
- $5 million IMAX revenue from China
- None.
Insights
The blockbuster opening of "Deadpool & Wolverine" in IMAX theaters marks a significant milestone for both Disney/Marvel and IMAX With a global debut of
The film's performance is particularly noteworthy given the current state of the theatrical market. Post-pandemic, there have been concerns about audience return to cinemas, but this opening suggests a robust appetite for high-profile releases, especially in premium formats. The 9.3% share of the domestic box office on just
For Disney/Marvel, this success validates their strategy of expanding into more mature, R-rated content within the Marvel Cinematic Universe. It also demonstrates the pulling power of established characters and star power, with Ryan Reynolds and Hugh Jackman proving to be a formidable duo.
Looking ahead, this performance bodes well for IMAX's upcoming slate, including other Marvel titles. The strong showing in international markets, particularly China, highlights the global appeal of these franchises and the importance of the international box office for Hollywood blockbusters.
While this is undoubtedly positive news for both IMAX and Disney/Marvel, it's important to note that opening weekend numbers, while impressive, don't guarantee long-term success. The film's reception and word-of-mouth will be important in determining its ultimate box office performance and profitability.
The record-breaking IMAX debut of "Deadpool & Wolverine" presents a compelling financial narrative for both IMAX (NYSE: IMAX) and The Walt Disney Company (NYSE: DIS). For IMAX, this
Key financial implications include:
- Revenue Boost: With an average IMAX ticket price typically higher than standard screenings, this opening should translate to a substantial revenue increase for IMAX in Q3.
- Market Share: The
9.3% share of the domestic box office on just1% of screens demonstrates IMAX's ability to generate outsized returns, potentially strengthening its position in negotiations with theaters and studios. - International Growth: Strong performance in 21 international markets, particularly the
21% market share in China, underscores IMAX's global appeal and growth potential.
For Disney, this success reaffirms the financial viability of its Marvel franchise, especially as it explores more mature content. The R-rating, often seen as a limiting factor for box office potential, doesn't seem to have hindered performance, potentially opening new revenue streams for the company.
Investors should monitor the film's performance in the coming weeks to gauge its legs and overall profitability. While opening numbers are strong, factors such as production budget, marketing costs and revenue-sharing agreements will ultimately determine the film's impact on both companies' bottom lines.
This success could also have positive implications for the broader entertainment industry, potentially boosting investor confidence in theatrical releases and premium viewing experiences amidst ongoing streaming competition.
The highly anticipated team-up of Ryan Reynolds and Hugh Jackman's signature superheroes delivered the eight biggest IMAX opening weekend of all time — headlining several milestones, including:
- Biggest IMAX July opening ever
- Biggest IMAX R-rated opening weekend ever
- Biggest IMAX opening weekend of any movie since "Avatar: The Way of Water" (2022)
- Biggest IMAX opening weekend of a Marvel movie since "Spider-Man: No Way Home" (2021) and the fourth biggest IMAX Marvel opening of all time.
"'Deadpool & Wolverine' delivered one of the biggest IMAX opening weekends of all time — continuing our hot start to the third quarter and furthering our momentum ahead of a fantastic slate over the next several years," said Rich Gelfond, CEO of IMAX. "Kevin Feige and his team remarkably continue to break new creative ground, and we believe 'Deadpool & Wolverine' will only leave fans wanting more ahead of several highly anticipated Filmed for IMAX Marvel releases in 2025."
In
"Deadpool & Wolverine" debuted with the widest IMAX release ever, opening on 1,642 IMAX screens in 83 markets. The film will continue its run on the IMAX network into August, ahead of a fall slate that includes Filmed for IMAX titles "Joker: Folie á Deux" and "Venom: The Last Dance" in addition to "Beetlejuice Beetlejuice," "Gladiator II," and "Wicked."
About IMAX Corporation
IMAX, an innovator in entertainment technology, combines proprietary software, architecture, and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX systems to connect with audiences in extraordinary ways, making IMAX's network among the most important and successful theatrical distribution platforms for major event films around the globe.
IMAX is headquartered in
IMAX®, IMAX® 3D, Experience It In IMAX®, The IMAX Experience®, DMR®, Filmed For IMAX®, IMAX LIVETM, IMAX Enhanced®, IMAX StreamSmartTM, and SSIMWAVE® are trademarks and trade names of IMAX Corporation or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. For more information, visit www.imax.com. You can also connect with IMAX on Instagram (www.instagram.com/company/imax), Facebook (www.facebook.com/imax), LinkedIn (www.linkedin.com/company/imax), X (www.twitter.com/imax), and YouTube (www.youtube.com/imaxmovies).
For additional information please contact:
Investors:
Jennifer Horsley
jhorsley@imax.com
212.821.0154
Media:
Mark Jafar
mjafar@imax.com
212.821.0102
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SOURCE IMAX Corporation
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