IMAX STORMS TO HEROIC $22.3 MILLION OPENING FOR "THE BATMAN"

Rhea-AI Summary

IMAX Corporation reported a $22.3 million global box office debut for Warner Bros.' 'The Batman' across 725 screens in 76 markets, marking the highest March global opening for IMAX since 2019. North America contributed $15.5 million, accounting for 12% of the film's domestic earnings. The film's promotion included an exclusive fan event that garnered over $2 million in revenue. IMAX's strong performance signals a recovery in the theatrical market, with upcoming blockbusters expected to sustain momentum throughout 2022.

Positive

• Global box office debut of $22.3 million for 'The Batman'.
• Highest March opening for IMAX since 2019.
• North America generated $15.5 million, representing 12% of the film's domestic take.
• Successful IMAX-exclusive fan event raised over $2 million.

Negative

• None.

NEW YORK, March 7, 2022 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) hit the global box office with a vengeance this weekend, as the company delivered $22.3 million on 725 IMAX screens across 76 markets with the debut of Warner Bros. "The Batman." The film notched IMAX's biggest March global opening since 2019 and third biggest March global opening of all time — even without China, where the film debuts on March 18.

North America led the way, with IMAX earning $15.5 million across 405 screens in the U.S. and Canada — good for an impressive 12% of the film's domestic take.

Underscoring its power as a premier launch platform for entertainment and events, IMAX was the first destination where fans could see the long-awaited film. An IMAX-exclusive fan event on Tuesday, March 1 earned more than $2 million in box office across 362 IMAX screens nationwide. Nearly all the advance screenings were sold out, with IMAX exceeding 90% capacity across locations.

"From director Matt Reeves tweeting photos of his post-production session in IMAX offices to last week's IMAX-exclusive fan event, 'The Batman' offers an excellent playbook on how creators and content owners can wield the power of IMAX to successfully launch events," said Rich Gelfond, CEO of IMAX. "In its first theatrical exclusive blockbuster release in more than a year, Warner Bros. proved the power of a theatrical-first approach, and that great execution on a creative launch plan is the best way to drive long-term value."

"The Batman" will continue in select IMAX theatres globally throughout March. The film kicks off a strong, consistent cadence of highly anticipated blockbuster releases throughout the 2022, including Disney/Marvel's "Doctor Strange and the Multiverse of Madness" and "Thor: Love and Thunder", Paramount's "Top Gun: Maverick", Universal's "Jurassic World: Dominion" and more.

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe.

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of September 30, 2021, there were 1,664 IMAX theater systems (1,580 commercial multiplexes, 12 commercial destinations, 72 institutional) operating in 85 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970."

IMAX^®, IMAX^® Dome, IMAX^® 3D, IMAX^® 3D Dome, Experience It In IMAX^®, The IMAX Experience^®, An IMAX Experience^®, An IMAX 3D Experience^®, IMAX DMR^®, DMR^®, IMAX nXos^® and Films to the Fullest^®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

For additional information please contact:

Investors:
Brett Harriss
bharriss@imax.com
212-821-0187

Media:
Mark Jafar
mjafar@imax.com 
212-821-0102

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SOURCE IMAX Corporation

FAQ

What was IMAX's box office performance for 'The Batman'?

IMAX reported a global box office debut of $22.3 million for 'The Batman' across 725 screens.

How much did 'The Batman' earn in North America for IMAX?

In North America, IMAX earned $15.5 million from 'The Batman'.

What milestone did 'The Batman' achieve for IMAX?

'The Batman' marked IMAX's biggest March global opening since 2019.

When did the IMAX-exclusive fan event for 'The Batman' take place?

The IMAX-exclusive fan event occurred on March 1, 2022, generating over $2 million.

What can we expect from IMAX's future releases in 2022?

IMAX is set to feature a strong lineup of anticipated blockbusters throughout 2022, including titles from Disney/Marvel and Universal.