IMAX Lands $12 Million Global Opening For "Black Widow"

Rhea-AI Summary

On July 11, 2021, IMAX Corporation reported a robust $12 million global debut for Marvel Studios' 'Black Widow', marking its best opening weekend during the pandemic across 11 markets, including North America. The film generated $7.2 million in North America alone, capturing 9% of the domestic box office and achieving a per screen average of $19,000. Additionally, IMAX's global box office gross for the weekend was $14.5 million, with 11 countries setting pandemic-era opening records, confirming strong audience demand for theatrical releases.

Positive

• Achieved highest grossing opening weekend of the pandemic era with $12 million debut.
• North American gross of $7.2 million represents 9% of the domestic box office.
• IMAX's per screen average reached $19,000, indicating strong theater performance.
• Global box office total of $14.5 million for the weekend reflects robust audience interest.
• Established pandemic-era opening weekend records in 11 countries.

Negative

• None.

NEW YORK, July 11, 2021 /PRNewswire/ -- IMAX Corporation (NYSE: IMAX) soared to a $12 million debut for Marvel Studios' "Black Widow," reaching its highest grossing opening weekend of the pandemic era in 11 markets worldwide, including North America. At the resurgent domestic box office, "Black Widow" broke pandemic-era records for IMAX® across the board — delivering the Company's biggest opening weekend box office, indexing, and per screen average since March 2020. The film grossed $7.2 million across IMAX screens in North America, earning 9% of the domestic box office and a per screen average of $19,000.

"The strong results for 'Black Widow' confirm that where the pandemic is under control, audiences can't wait to get back to the movies and The IMAX Experience," said Rich Gelfond, CEO of IMAX. "Hollywood blockbusters continue to gain ground at the box office with each successive release, and that bodes very well for the many films lined up for exclusive worldwide theatrical release this fall and beyond."

Eleven countries set pandemic-era opening weekend records including Brazil, Austria, Germany and South Korea. Overall, the IMAX global network delivered $14.5 million in box office grosses for the weekend.

"Black Widow" features 22 minutes of select scenes in expanded aspect ratio exclusively in IMAX. With several scenes specially formatted exclusively for IMAX theatres, film fans can experience "Black Widow" on the massive IMAX screen at 1.90:1 aspect ratio – showing up to 26% more of the onscreen image.

Directed by Cate Shortland, "Black Widow" stars Scarlett Johansson, Florence Pugh, David Harbour, and Rachel Weisz. It is the first new movie in Phase Four of the Marvel Cinematic Universe and the first new Marvel Studios theatrical release since 2019

About IMAX Corporation

IMAX, an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take you beyond the edge of your seat to a world you've never imagined. Top filmmakers and studios are utilizing IMAX theaters to connect with audiences in extraordinary ways, and, as such, IMAX's network is among the most important and successful theatrical distribution platforms for major event films around the globe. 

IMAX is headquartered in New York, Toronto, and Los Angeles, with additional offices in London, Dublin, Tokyo, and Shanghai. As of March 31, 2021, there were 1,652 IMAX theater systems (1,567 commercial multiplexes, 12 commercial destinations, 73 institutional) operating in 84 countries and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trade on the Hong Kong Stock Exchange under the stock code "1970." 

IMAX^®, IMAX^® Dome, IMAX^® 3D, IMAX^® 3D Dome, Experience It In IMAX^®, The IMAX Experience^®, An IMAX Experience^®, An IMAX 3D Experience^®, IMAX DMR^®, DMR^®, IMAX nXos^® and Films to the Fullest^®, are trademarks and trade names of the Company or its subsidiaries that are registered or otherwise protected under laws of various jurisdictions. More information about the Company can be found at www.imax.com. You may also connect with IMAX on Instagram (https://www.instagram.com/imax), Facebook (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).

CONTACTS: 

Press   
Mark Jafar
mjafar@imax.com 
212-821-0102

Investors 
Brett Harriss
bharriss@imax.com  
212-821-0187 

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SOURCE IMAX Corporation

FAQ

What was IMAX's box office performance for 'Black Widow'?

IMAX reported a global box office of $12 million for 'Black Widow', achieving its highest opening weekend during the pandemic.

How much did 'Black Widow' earn in North America through IMAX?

In North America, 'Black Widow' earned $7.2 million, accounting for 9% of the domestic box office.

What were the global box office figures for IMAX during 'Black Widow's' opening weekend?

The global box office total for IMAX during the opening weekend of 'Black Widow' was $14.5 million.

Which countries set pandemic-era records during 'Black Widow's' release?

Eleven countries, including Brazil, Austria, Germany, and South Korea, set pandemic-era opening weekend records with 'Black Widow'.

What is the significance of 'Black Widow's' IMAX format?

'Black Widow' features 22 minutes of scenes in an expanded aspect ratio exclusively for IMAX, allowing viewers to see up to 26% more of the onscreen image.