iHuman and Cricket Media Team Up to Launch Reading Stars
iHuman (NYSE: IH) and Cricket Media have announced the global launch of Reading Stars, a new digital reading platform that combines Cricket's award-winning content with iHuman's technology. The app transforms traditional reading materials into an interactive learning experience, available in over 170 countries through Apple App Store and Google Play.
The platform features Lexile®-level matched content across various genres, personalized recommendations, and gamification elements where children can build virtual cities as they progress. The app integrates with Cricket's print magazines (Ladybug, Spider, and Cricket) through QR codes, offering additional digital features like read-alouds and vocabulary games.
iHuman (NYSE: IH) e Cricket Media hanno annunciato il lancio globale di Reading Stars, una nuova piattaforma digitale di lettura che combina i contenuti premiati di Cricket con la tecnologia di iHuman. L’app trasforma i materiali di lettura tradizionali in un’esperienza di apprendimento interattiva, disponibile in oltre 170 Paesi su Apple App Store e Google Play.
La piattaforma propone contenuti abbinati ai livelli Lexile® in vari generi, raccomandazioni personalizzate e elementi di gamificazione che permettono ai bambini di costruire città virtuali man mano che progrediscono. L’app si integra con le riviste stampate di Cricket (Ladybug, Spider e Cricket) tramite codici QR, offrendo funzionalità digitali aggiuntive come lettura ad alta voce e giochi di vocabolario.
iHuman (NYSE: IH) y Cricket Media han anunciado el lanzamiento global de Reading Stars, una nueva plataforma digital de lectura que combina el contenido premiado de Cricket con la tecnología de iHuman. La app transforma los materiales de lectura tradicionales en una experiencia de aprendizaje interactiva, disponible en más de 170 países a través de Apple App Store y Google Play.
La plataforma ofrece contenido adaptado al nivel Lexile® en distintos géneros, recomendaciones personalizadas y elementos de gamificación con los que los niños pueden construir ciudades virtuales a medida que avanzan. La app se integra con las revistas impresas de Cricket (Ladybug, Spider y Cricket) mediante códigos QR, y ofrece características digitales adicionales como lectura en voz alta y juegos de vocabulario.
iHuman (NYSE: IH)와 Cricket Media는 Reading Stars의 글로벌 출시를 발표했습니다. 이 새로운 디지털 독서 플랫폼은 Cricket의 수상 콘텐츠와 iHuman의 기술을 결합합니다. 이 앱은 전통적인 독서 자료를 대화형 학습 경험으로 바꾸며, Apple App Store와 Google Play를 통해 전 세계 170개 이상 국가에서 이용 가능합니다.
플랫폼은 다양한 장르의 Lexile® 수준에 맞춘 콘텐츠, 맞춤 추천, 그리고 아이들이 진행하면서 가상 도시를 구축할 수 있는 게이미피케이션 요소를 제공합니다. 또한 QR 코드를 통해 Cricket의 인쇄 잡지(Ladybug, Spider, Cricket)와 연동되며, 읽어주기와 어휘 게임 등의 추가 디지털 기능을 제공합니다.
iHuman (NYSE: IH) et Cricket Media ont annoncé le lancement mondial de Reading Stars, une nouvelle plateforme numérique de lecture qui associe le contenu primé de Cricket à la technologie d’iHuman. L’application transforme les supports de lecture traditionnels en une expérience d’apprentissage interactive, disponible dans plus de 170 pays via l’Apple App Store et Google Play.
La plateforme propose du contenu adapté au niveau Lexile® dans divers genres, des recommandations personnalisées et des éléments de gamification permettant aux enfants de construire des villes virtuelles au fur et à mesure de leurs progrès. L’application s’intègre aux magazines imprimés de Cricket (Ladybug, Spider et Cricket) via des codes QR, offrant des fonctionnalités numériques supplémentaires comme la lecture à voix haute et des jeux de vocabulaire.
iHuman (NYSE: IH) und Cricket Media haben den globalen Start von Reading Stars angekündigt, einer neuen digitalen Leseplattform, die Cricket’s preisgekrönten Inhalte mit iHumans Technologie verbindet. Die App verwandelt herkömmliche Lesematerialien in eine interaktive Lernerfahrung und ist in über 170 Ländern über den Apple App Store und Google Play verfügbar.
Die Plattform bietet Lexile®-basierte Inhalte in verschiedenen Genres, personalisierte Empfehlungen und Gamification-Elemente, mit denen Kinder beim Fortschreiten virtuelle Städte bauen können. Die App lässt sich via QR-Codes mit Cricket’s Printmagazinen (Ladybug, Spider und Cricket) integrieren und bietet zusätzliche digitale Funktionen wie Vorlesen und Vokabularspiele.
iHuman (NYSE: IH) و Cricket Media يعلنان الإطلاق العالمي لـ Reading Stars، منصة قراءة رقمية جديدة تجمع محتوى Cricket الحائز على جوائز مع تكنولوجيا iHuman. التطبيق يحول المواد القرائية التقليدية إلى تجربة تعلم تفاعلية، ومتاح في أكثر من 170 دولة عبر متجر Apple App Store وGoogle Play.
تتضمن المنصة محتوى متماثل بمستوى Lexile® عبر أنواع مختلفة، وتوصيات مخصصة، وعناصر ألعاب تُتيح للأطفال بناء مدن افتراضية أثناء تقدمهم. يتكامل التطبيق مع مجلات Cricket المطبوعة (Ladybug، Spider وCricket) من خلال رموز QR، ويتيح ميزات رقمية إضافية مثل القراءة بصوت عالٍ وألعاب المفردات.
iHuman (NYSE: IH) 与 Cricket Media 宣布全球推出 Reading Stars，这是一款将 Cricket 的获奖内容与 iHuman 技术相结合的新数字阅读平台。该应用把传统阅读材料转化为互动学习体验，现可通过 Apple App Store 和 Google Play 在 170 多个国家 使用。
该平台提供覆盖多种体裁的 Lexile® 级别匹配内容、个性化推荐，以及儿童在进步中可以构建虚拟城市的游戏化元素。应用通过二维码与 Cricket 的印刷杂志（Ladybug、Spider、Cricket）整合，提供额外的数字功能，如朗读和词汇游戏。
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Insights
iHuman's Reading Stars app partnership with Cricket Media creates new revenue stream and expands global educational technology footprint beyond China.
This strategic partnership between iHuman and Cricket Media represents a significant global expansion move for iHuman beyond its core Chinese market. By integrating Cricket Media's 50+ years of content expertise with iHuman's technology platform, the company is diversifying its product portfolio and creating new revenue opportunities in over 170 countries.
The Reading Stars app employs a sophisticated gamification approach—allowing children to build virtual cities while developing reading skills—leveraging iHuman's strength in interactive learning design. This approach addresses the growing demand for engaging educational technology that delivers measurable learning outcomes while maintaining children's interest.
What makes this partnership particularly valuable is the combination of Cricket's Lexile®-level matched content library with iHuman's personalization technology, creating barriers to entry for potential competitors. The integration with Cricket's print magazines through QR codes also establishes an omnichannel strategy that can drive subscriber growth from Cricket's existing customer base.
The subscription-based revenue model (monthly/annual options) creates predictable recurring revenue potential, which investors typically value higher than one-time purchases. This global launch represents iHuman's most significant step toward becoming an international educational technology provider rather than primarily a Chinese market player—potentially reducing regulatory risk through geographic diversification while opening substantial new markets.
Reading Stars seamlessly merges Cricket's award-winning content with iHuman's cutting-edge technology, creating an entirely new way for children to engage with reading.
"Reading Stars is the perfect blend of cutting-edge technology and timeless storytelling," said Dr. Peng Dai, CEO of iHuman. "With nearly three decades of experience, we are dedicated to creating immersive learning experiences that support children's holistic growth. Partnering with Cricket Media allows us to offer a global reading platform that inspires joy and strengthens reading skills in just ten minutes a day."
Eric Berger, CEO of Cricket Media, added, "For more than fifty years, our magazines have set the standard for storytelling that sparks imagination and learning. Reading Stars extends that legacy into a groundbreaking interactive experience. By combining our award-winning content with iHuman's proven learning technology, we're creating a platform where kids don't just read, they build a personalized city with earned stars, play mini-games to test their knowledge, and discover that reading is its own reward."
A Dynamic Reading Journey Designed for Growth
Reading Stars transforms traditional reading into an exciting adventure through content-driven engagement mechanics. Children choose from a diverse range of Lexile®-level matched mini-books, curated by Cricket's expert editors, spanning genres like science, art, history, poetry, comics, and fiction. Personalized recommendations based on age, reading level, and interests ensure that each child is appropriately challenged.
As they read, children shift from passive readers to active explorers, discovering fun facts, taking quizzes, and playing games that reinforce their skills. The Reading Buddy—a virtual companion—guides them with explanations, asks engaging questions, and celebrates milestones to keep readers motivated.
Each completed book helps grow a personalized virtual city, offering a tangible sense of progress, and reinforcing daily reading habits.
Additionally, QR codes in Ladybug, Spider, and Cricket Magazines link directly to the app, where children can access read-alouds, test their comprehension, play vocabulary games, and discover more stories, seamlessly bridging print and digital learning.
Availability
Reading Stars is available now in the Apple App Store and Google Play in more than 170 countries. Families can subscribe monthly or annually for unlimited access to all content.
About iHuman Inc.
iHuman Inc. is a leading provider of tech-powered, intellectual development products in
About Cricket Media
Cricket Media is a kids' and family media company combining 50+ years of trusted storytelling with modern distribution, AI-driven curation, and brand-safe ad tech. Its IP powers advertising, subscriptions, and licensing across Sensical streaming, beloved magazines like Cricket, Spider, Ladybug, and Babybug, and interactive formats. Learn more at cricketmedia.com.
Media Contacts
Mr. Justin Zhang — ir@ihuman.com
Ms. Sharon Cohen — scohen@cricketmedia.com
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SOURCE iHuman Inc.
FAQ
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