IGT to Optimize Player Convenience and Retail Solutions for Mississippi Lottery via Three-Year Contract Extension
International Game Technology (IGT) has extended its contract with the Mississippi Lottery for an additional three years, ensuring service until December 1, 2029. IGT will introduce new technologies including a mobile convenience app, new GameTouch™ 28 self-service terminals, and the Sales Wizard retail automation tool. The mobile app will offer features like viewing winning numbers, checking tickets, and creating digital playslips. The Sales Wizard tool will provide comprehensive sales reports to optimize lottery retail opportunities. IGT's extension aligns with Mississippi Lottery's goals of funding educational initiatives, with plans to open more digital technology labs and continue annual scholarship contributions. IGT serves as the primary technology provider for numerous major lotteries worldwide.
- IGT extended its contracts with the Mississippi Lottery for three additional years, ensuring service until December 1, 2029.
- Introduction of new GameTouch™ 28 self-service terminals to enhance user experience.
- Deployment of a mobile convenience app with multiple features like ticket checking and digital playslips.
- Sales Wizard tool to provide comprehensive sales reports and optimize retail opportunities.
- Alignment with Mississippi Lottery's educational funding goals, including new digital technology labs and scholarship contributions.
- IGT is a leading technology provider to 26 U.S. lotteries and several top global lotteries.
- Potential increased operational costs due to the deployment of new technologies and tools.
- Dependence on the success of new product implementations to meet sales and engagement targets.
"When launching the Mississippi Lottery in 2019, we relied on IGT's expertise to guide us in driving player engagement across draw-based and instant ticket games, and in realizing our growth targets," said Jeff Hewitt, Mississippi Lottery Corporation President. "After almost five very successful years, we continue working with IGT to enhance our operations and deliver quality entertainment to our players. The Mississippi Lottery is excited to introduce IGT's new products for added player convenience and install the Sales Wizard tool so that we can leverage actionable insights to identify incremental lottery retail opportunities."
"Since the Mississippi Lottery's inception, IGT has applied our deeply rooted proficiency of industry best practices to help the Lottery continuously exceed its sales objectives, year after year," said Jay Gendron, IGT Chief Operating Officer, Global Lottery. "The new solutions that IGT is delivering in
Once available, the Mississippi Lottery's mobile app will provide players a multitude of convenience features, including the ability to view winning numbers, check for winning tickets, create digital playslips, find retailers, access game information, and review responsible gaming materials. In addition to the 300 GameTouch 28 self-service terminals already installed throughout the State, IGT will deploy new GameTouch 28 machines, enabling dynamic user experiences that will further engage Mississippi Lottery players and provide increased flexibility. IGT's Sales Wizard is the industry-leading sales force automation tool that will offer the Lottery's sales teams with timely, comprehensive reports providing insights on sales, instant ticket inventory, instant ticket facings, and point-of-sale equipment and signage.
Further to IGT's role as a lottery products and services provider, the Company is aligned with the Mississippi Lottery's goals of funding educational opportunities throughout the state. As part of its After School Advantage program, IGT plans to open more digital technology labs in
As the global lottery market leader, IGT is the primary technology provider to 26 of the 46 lotteries in the
About IGT
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
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