IGT PlayDigital Engagement Platform Wins "Digital Product of the Year" at the 2024 Global Gaming Awards Americas
IGT PlayDigital's Engagement Platform has been awarded 'Digital Product of the Year' at the 2024 Global Gaming Awards Americas, held in conjunction with G2E in Las Vegas. This prestigious recognition highlights the platform's innovative suite of player-engagement marketing tools designed to enhance online gameplay experiences.
Gil Rotem, IGT PlayDigital President, emphasized that this award reflects the value, innovation, and scalability of their Engagement Platform. The platform offers operators a unique toolset including:
- Player Hub with personalized game content
- Prize Engine featuring personalized promotions, cash drops, free rounds, leaderboards, and prize draws
These data-driven features aim to maximize real-time player engagement and drive commercial results in the fast-moving digital gaming space.
La piattaforma di Engagement di IGT PlayDigital è stata premiata 'Prodotto Digitale dell'Anno' ai Global Gaming Awards Americas 2024, tenutisi in concomitanza con il G2E a Las Vegas. Questo prestigioso riconoscimento evidenzia la suite innovativa di strumenti di marketing per l'impegno dei giocatori, progettata per migliorare le esperienze di gioco online.
Gil Rotem, Presidente di IGT PlayDigital, ha sottolineato che questo premio riflette il valore, l'innovazione e la scalabilità della loro piattaforma di Engagement. La piattaforma offre agli operatori un set di strumenti unico che include:
- Player Hub con contenuti di gioco personalizzati
- Prize Engine con promozioni personalizzate, cash drops, giri gratuiti, classifiche e estrazioni di premi
Queste funzionalità basate sui dati mirano a massimizzare l'impegno dei giocatori in tempo reale e a generare risultati commerciali nel veloce settore del gioco digitale.
La plataforma de Engagement de IGT PlayDigital ha sido galardonada con el 'Producto Digital del Año' en los Global Gaming Awards Americas 2024, celebrados junto con el G2E en Las Vegas. Este prestigioso reconocimiento destaca la innovadora suite de herramientas de marketing para la participación de los jugadores, diseñada para mejorar las experiencias de juego en línea.
Gil Rotem, Presidente de IGT PlayDigital, enfatizó que este premio refleja el valor, la innovación y la escalabilidad de su plataforma de Engagement. La plataforma ofrece a los operadores un conjunto de herramientas único que incluye:
- Player Hub con contenido de juego personalizado
- Prize Engine con promociones personalizadas, entregas de dinero, giros gratis, clasificaciones y sorteos de premios
Estas características basadas en datos tienen como objetivo maximizar la participación de los jugadores en tiempo real y generar resultados comerciales en el dinámico espacio del juego digital.
IGT PlayDigital의 Engagement 플랫폼이 '올해의 디지털 제품'으로 2024 아메리카스 글로벌 게임 어워드에서 수상했습니다. 이 행사는 라스베가스에서 G2E와 함께 열렸습니다. 이 권위 있는 인정은 온라인 게임 경험을 향상시키기 위해 고안된 혁신적인 플레이어 참여 마케팅 도구 모음을 강조합니다.
IGT PlayDigital의 회장인 길 로템은 이 상이 그들의 Engagement 플랫폼의 가치, 혁신 및 확장성을 반영한다고 강조했습니다. 이 플랫폼은 운영자에게 다음과 같은 독특한 도구 세트를 제공합니다:
- 개인화된 게임 콘텐츠가 있는 Player Hub
- 개인화된 프로모션, 현금 드롭, 무료 라운드, 리더보드 및 경품 추첨이 포함된 Prize Engine
이 데이터 기반 기능은 실시간 플레이어 참여를 극대화하고 빠르게 변화하는 디지털 게임 공간에서 상업적 결과를 이끌어내기 위해 노력합니다.
La plateforme d'engagement d'IGT PlayDigital a été récompensée par le 'Produit Digital de l'Année' lors des Global Gaming Awards Americas 2024, tenus en même temps que le G2E à Las Vegas. Cette distinction prestigieuse souligne l'ensemble innovant des outils marketing d'engagement des joueurs, conçu pour améliorer les expériences de jeu en ligne.
Gil Rotem, président d'IGT PlayDigital, a souligné que ce prix reflète la valeur, l'innovation et l'évolutivité de leur plateforme d'engagement. La plateforme offre aux opérateurs un ensemble d'outils unique comprenant :
- Player Hub avec du contenu de jeu personnalisé
- Prize Engine avec des promotions personnalisées, des gains en espèces, des tours gratuits, des classements et des tirages au sort
Ces fonctionnalités basées sur les données visent à maximiser l'engagement des joueurs en temps réel et à générer des résultats commerciaux dans le secteur dynamique du jeu numérique.
Die Engagement-Plattform von IGT PlayDigital wurde mit dem 'Digital Product of the Year' bei den Global Gaming Awards Americas 2024 ausgezeichnet, die im Rahmen der G2E in Las Vegas stattfanden. Diese prestigeträchtige Auszeichnung hebt das innovative Angebot an Marketing-Tools zur Spielerbindung hervor, die darauf ausgelegt sind, Online-Spielerlebnisse zu verbessern.
Gil Rotem, Präsident von IGT PlayDigital, betonte, dass dieser Preis den Wert, die Innovation und die Skalierbarkeit ihrer Engagement-Plattform widerspiegelt. Die Plattform bietet den Betreibern ein einzigartiges Werkzeugset, das Folgendes umfasst:
- Player Hub mit personalisierten Spielinhalten
- Prize Engine mit personalisierten Aktionen, Bargeldgewinnen, kostenlosen Runden, Bestenlisten und Preisziehungen
Diese datengestützten Funktionen zielen darauf ab, das Engagement der Spieler in Echtzeit zu maximieren und kommerzielle Ergebnisse im schnelllebigen digitalen Gaming-Bereich zu fördern.
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Company's transformative suite of player-engagement marketing tools wins top prize in prestigious awards program
"IGT PlayDigital is thrilled to win the 'Digital Product of the Year' category at the Global Gaming Awards Americas for our Engagement Platform, which offers an innovative suite of tools designed to enhance the online gameplay experience," said Gil Rotem, IGT PlayDigital President. "This recognition reflects the value, innovation and scalability of IGT PlayDigital's Engagement Platform and demonstrates our commitment to delivering compelling solutions that drive play and personalization in the fast-moving digital gaming space."
The IGT PlayDigital Engagement Platform offers operators a unique toolset of features and mechanics that can maximize real-time player engagement and drive commercial results. Highlights of the data-driven Engagement Platform include its Player Hub, which features personalized game content and its Prize Engine, which features personalized promotions, cash drops, free rounds, leaderboards prize draws and more.
For more information, visit IGT.com, or follow IGT PlayDigital on LinkedIn or Instagram. For IGT G2E updates visit IGT.com/G2E and follow #IGTxG2E24.
About IGT
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 jurisdictions around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
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