IFF Adds Real-Time Consumer Feedback into Fragrance Creation with Introduction of AI-Powered ScentChat™ App
IFF (NYSE: IFF) has launched ScentChat™, an AI-powered instant messaging application designed to revolutionize fragrance creation through real-time consumer feedback. The app integrates with popular messaging platforms like WhatsApp and Facebook Messenger, enabling direct communication between consumers and fragrance creators.
Using advanced semantic AI and Natural Language Processing (NLP), ScentChat™ analyzes consumer feedback and generates instant insight reports that help perfumers make informed decisions about ingredients. The tool addresses traditional barriers in consumer research by offering a cost-effective, accessible, and scalable solution for gathering authentic sensory feedback.
The application represents a significant advancement in applying generative AI to perfumery, combining human experience with technology to streamline the fragrance creation process. It creates a collaborative environment between consumers and creators while making innovation more efficient and impactful.
IFF (NYSE: IFF) ha lanciato ScentChat™, un'applicazione di messaggistica istantanea potenziata dall'IA, concepita per rivoluzionare la creazione di fragranze attraverso il feedback in tempo reale dei consumatori. L'app si integra con piattaforme di messaggistica popolari come WhatsApp e Facebook Messenger, consentendo una comunicazione diretta tra consumatori e creatori di fragranze.
Utilizzando avanzate tecnologie semantiche e PNL (Elaborazione del Linguaggio Naturale), ScentChat™ analizza il feedback dei consumatori e genera rapporti di insight immediati che aiutano i profumieri a prendere decisioni informate sugli ingredienti. Lo strumento supera le barriere tradizionali nella ricerca dei consumatori offrendo una soluzione economica, accessibile e scalabile per raccogliere feedback sensoriali autentici.
L'applicazione rappresenta un notevole passo avanti nell'applicazione dell'IA generativa nella profumeria, combinando l'esperienza umana con la tecnologia per snellire il processo di creazione delle fragranze. Crea un ambiente collaborativo tra consumatori e creatori, rendendo l'innovazione più efficiente e impattante.
IFF (NYSE: IFF) ha lanzado ScentChat™, una aplicación de mensajería instantánea impulsada por IA diseñada para revolucionar la creación de fragancias a través de la retroalimentación en tiempo real de los consumidores. La aplicación se integra con plataformas de mensajería populares como WhatsApp y Facebook Messenger, permitiendo la comunicación directa entre consumidores y creadores de fragancias.
Utilizando inteligencia artificial semántica avanzada y procesamiento del lenguaje natural (NLP), ScentChat™ analiza la retroalimentación de los consumidores y genera informes de insights instantáneos que ayudan a los perfumistas a tomar decisiones informadas sobre los ingredientes. La herramienta aborda las barreras tradicionales en la investigación de consumidores ofreciendo una solución rentable, accesible y escalable para recoger retroalimentación sensorial auténtica.
La aplicación representa un avance significativo en la aplicación de IA generativa en la perfumería, combinando la experiencia humana con la tecnología para simplificar el proceso de creación de fragancias. Crea un ambiente colaborativo entre consumidores y creadores, al tiempo que hace que la innovación sea más eficiente e impactante.
IFF (NYSE: IFF)는 소비자의 실시간 피드백을 통해 향수 제작의 혁신을 목표로 하는 AI 기반의 즉각 메시징 애플리케이션 ScentChat™을 출시했습니다. 이 애플리케이션은 WhatsApp 및 Facebook Messenger와 같은 인기 메시징 플랫폼과 통합되어 소비자와 향수 제작자 간의 직접적인 소통을 가능하게 합니다.
첨단 의미론적 AI와 자연어 처리(NLP)를 활용하여 ScentChat™는 소비자의 피드백을 분석하고 즉각적인 인사이트 보고서를 생성하여 조향사가 성분에 대한 정보를 바탕으로 결정을 내리는 데 도움을 줍니다. 이 도구는 실제 감각 피드백을 수집할 수 있는 비용 효율적이고 접근 가능한 확장 가능한 솔루션을 제공함으로써 전통적인 소비자 연구의 장벽을 해결합니다.
이 애플리케이션은 조향에서 생성적 AI를 활용하는 중요한 진전을 나타내며, 인간의 경험과 기술을 결합하여 향수 제작 과정을 간소화합니다. 소비자와 제작자 간의 협력적인 환경을 조성하고 혁신을 더 효율적이고 영향력 있게 만듭니다.
IFF (NYSE: IFF) a lancé ScentChat™, une application de messagerie instantanée alimentée par l'IA, conçue pour révolutionner la création de fragrances grâce aux retours en temps réel des consommateurs. L'application s'intègre à des plateformes de messagerie populaires telles que WhatsApp et Facebook Messenger, permettant une communication directe entre les consommateurs et les créateurs de fragrances.
Utilisant une IA sémantique avancée et le traitement du langage naturel (NLP), ScentChat™ analyse les retours des consommateurs et génère des rapports d'instructions instantanés qui aident les parfumeurs à prendre des décisions éclairées sur les ingrédients. Cet outil s'attaque aux barrières traditionnelles dans la recherche des consommateurs en offrant une solution économique, accessible et évolutive pour collecter des retours sensoriels authentiques.
L'application représente une avancée significative dans l'application de l'IA générative à la parfumerie, combinant l'expérience humaine avec la technologie pour rationaliser le processus de création de fragrances. Elle crée un environnement collaboratif entre les consommateurs et les créateurs, rendant l'innovation plus efficace et impactante.
IFF (NYSE: IFF) hat ScentChat™ lanciert, eine KI-gestützte Instant-Messaging-Anwendung, die darauf abzielt, die Erstellung von Düften durch Echtzeit-Feedback der Verbraucher zu revolutionieren. Die App integriert sich mit beliebten Messaging-Plattformen wie WhatsApp und Facebook Messenger, sodass eine direkte Kommunikation zwischen Verbrauchern und Duftgestaltern möglich ist.
Durch den Einsatz fortschrittlicher semantischer KI und natürlicher Sprachverarbeitung (NLP) analysiert ScentChat™ das Feedback der Verbraucher und erstellt sofortige Einsichten, die Parfümeuren helfen, informierte Entscheidungen über Inhaltsstoffe zu treffen. Das Tool überwindet traditionelle Barrieren in der Verbraucherforschung, indem es eine kostengünstige, zugängliche und skalierbare Lösung für die Erfassung authentischen sensorischen Feedbacks bietet.
Die Anwendung stellt einen bedeutenden Fortschritt in der Anwendung von generativer KI in der Parfümerie dar, indem sie menschliche Erfahrung mit Technologie kombiniert, um den Prozess der Duftkreation zu optimieren. Sie schafft eine kollaborative Umgebung zwischen Verbrauchern und Gestaltern und macht Innovation effizienter und wirkungsvoller.
- Introduction of innovative AI-powered technology that streamlines fragrance development process
- Cost reduction in consumer research and feedback collection
- Enhanced efficiency in product development through real-time consumer insights
- Integration with popular messaging platforms increases accessibility and scalability
- None.
Insights
IFF's introduction of ScentChat™ marks a strategic pivot in the $53 billion global fragrance market, representing a sophisticated integration of consumer-driven product development with AI technology. This innovation addresses two critical industry pain points: the high cost of traditional consumer research (typically
The platform's integration with popular messaging apps like WhatsApp and Facebook Messenger is particularly shrewd, as it leverages existing user behavior patterns rather than requiring adoption of a new platform. This approach typically results in higher engagement rates and more authentic feedback, important for accurate product development.
From a competitive standpoint, this technology creates several strategic advantages: 1) Reduced time-to-market through rapid iteration cycles 2) Lower research costs through automated data analysis 3) More accurate consumer targeting through real-time feedback loops. These benefits could translate into improved margins and market share gains in the highly competitive fragrance sector.
The implementation of proprietary semantic and NLP AI algorithms also creates a valuable data moat. As the system processes more consumer interactions, the AI models will become increasingly sophisticated, making it harder for competitors to replicate the capability. This technological edge could prove particularly valuable as the industry moves toward more personalized fragrance solutions.
"The ScentChat™ tool was specifically developed to enable direct, real-time communication between consumers and fragrance creators via widely used platforms such as WhatsApp and Facebook Messenger," said Valery Claude, senior vice president, Scent Innovation, Creation and Design.
Breaking down barriers to co-creation
Commercial fragrance creation is where art and science meet. On the one hand, it is emotional and highly subjective. On the other, creative development requires precision and technical expertise. Perfumers leverage qualitative consumer data to navigate this complex process. However, gathering timely, authentic sensory feedback and translating that into relevant formulation insights is difficult, time-consuming and costly.
"ScentChat™ mirrors the dual nature of fragrance creation – combining human experience with technology to produce sensational results," said Clotilde Raz, senior manager, Global Human and Consumer Insights – Scent, at IFF. "The app is a huge leap forward, making innovation more efficient, immersive, and impactful. We're already smelling unique, consumer-loved creations from our artists of perfumery, based on this exciting new resource!"
ScentChat™ allows specific research participants to interact with perfumers using already familiar messaging apps. The app takes the feedback and leverages IFF's proprietary semantic and NLP AI algorithms to analyze inputs and instantly generate insight reports from which formulators can make informed decisions about ingredients and many other factors, based on accurate, up-to-the-minute data. This process alone, can remove many barriers typically associated with consumer research, making it a cost-effective, accessible and scalable tool. The app offers an additional benefit by fostering a legitimate sense of community and collaboration with fragrance creators.
Beyond its tangible benefits for co-creation, ScentChat™ also represents a significant leap forward in the application of generative AI and NLP technology to advance the art of perfumery.
Discover more about how IFF opens up the world of scent, for its customers and their consumers, here.
Welcome to IFF
At IFF (NYSE: IFF), we make joy through science, creativity and heart. As the global leader in flavors, fragrances, food ingredients, health and biosciences, we deliver groundbreaking, sustainable innovations that elevate everyday products—advancing wellness, delighting the senses and enhancing the human experience. Learn more at iff.com, X (Twitter), Facebook, Instagram, and LinkedIn.
©2025 International Flavors & Fragrances Inc. (IFF). IFF, the IFF Logo, and all trademarks and service marks denoted with TM, SM or ® are owned by IFF or affiliates of IFF unless otherwise noted. All Rights Reserved.
Contact:
Judith Gross
VP, Communication and Branding, Scent
+33630097462
judith.gross@iff.com
SOURCE IFF
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