ICL Pioneers Sustainable Citrus Fruit Preservation with FruitMag
ICL has introduced FruitMag, a mineral-based, fungicide-free post-harvest treatment for citrus fruits. Developed in collaboration with the Volcani Institute, this innovation aims to enhance citrus quality by reducing toxic materials and minimizing product losses, thereby increasing shelf life. President Yaniv Kabalek emphasized the importance of sustainability in addressing consumer safety and agricultural challenges. ICL is recognized for creating solutions in food and agriculture sectors, generating approximately $7 billion in revenue in 2021.
- Launch of FruitMag as a sustainable and innovative solution for citrus fruit treatment.
- Collaboration with the Volcani Institute enhances credibility and effectiveness of FruitMag.
- Focus on sustainability could strengthen market position and consumer appeal.
- None.
Magnesia-based product provides a natural solution for improved citrus quality
FruitMag was put through rigorous testing, through a collaboration with the
“Very few consumers know the lemons, oranges and grapefruits sitting in their kitchens have been treated with a toxic fungicide,” said Yaniv Kabalek, president of Industrial Products for ICL. “With FruitMag – one of a series of solutions designed by ICL to address sustainability challenges – ICL has made it possible to reduce product loss, with greater efficacy and in a more sustainable manner.”
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Forward Looking Statements
This announcement contains statements that constitute forward-looking statements, many of which can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others.
Forward-looking statements appear in this press release and include, but are not limited to, statements regarding the company’s intent, belief or current expectations. Forward-looking statements are based on management’s beliefs and assumptions and on information currently available to management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to: estimates, forecasts and statements as to management's expectations with respect to, among other things, business and financial prospects, financial multiples and accretion estimates, future trends, plans, strategies, positioning, objectives and expectations, general economic, market and business conditions, supply chain and logistics disruptions, energy storage and electric vehicle growth, the potential for new COVID-19 variants, global unrest and conflict, governmental and regulatory requirements and actions by governmental authorities, including changes in government policy, changes in environmental, tax and other laws or regulations and the interpretation thereof. As a result of the foregoing, readers should not place undue reliance on the forward-looking statements contained in this press release concerning the timing of the transaction, or other more specific risks and uncertainties facing ICL, such as those set forth in the “Risk Factors” section of its Annual Report on Form 20-F filed on
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