GROWERS Revolutionizes Agriculture Loyalty Program Through Use of AI
GROWERS has announced significant results from its AI-enhanced loyalty program technology for agricultural retailers. The program, powered by Axiom, an AI engine developed by Agmatix under ICL Group, analyzes customer behaviors and product performance to provide predictive insights and real-time recommendations.
The loyalty program has shown a significant increase in sales among members compared to non-members in 2024, with further market adoption expected in 2025. Unlike traditional agricultural loyalty programs that offered simple discounts, GROWERS' AI-driven solution promotes continuous purchasing cycles by adapting to seasonality, geography, and farmer profiles.
The program helps retailers strengthen customer relationships and drive repeat business through personalized loyalty models, including points-based systems for preferential product rates. The AI platform can predict customer behavior based on historical purchase patterns and alert retailers to potential customer churn and sales opportunities.
GROWERS ha annunciato risultati significativi dalla sua tecnologia di programma fedeltà potenziata dall'IA per i rivenditori agricoli. Il programma, alimentato da Axiom, un motore di intelligenza artificiale sviluppato da Agmatix sotto il gruppo ICL, analizza i comportamenti dei clienti e le performance dei prodotti per fornire approfondimenti predittivi e raccomandazioni in tempo reale.
Il programma fedeltà ha mostrato un aumento significativo delle vendite tra i membri rispetto ai non membri nel 2024, con ulteriore adozione nel mercato prevista per il 2025. Diversamente dai tradizionali programmi fedeltà agricoli che offrivano semplici sconti, la soluzione guidata dall'IA di GROWERS promuove cicli di acquisto continui adattandosi alla stagionalità, alla geografia e ai profili degli agricoltori.
Il programma aiuta i rivenditori a rafforzare le relazioni con i clienti e a stimolare il business ripetuto attraverso modelli di fedeltà personalizzati, inclusi sistemi basati su punti per tariffe preferenziali sui prodotti. La piattaforma di IA può prevedere il comportamento dei clienti basato su schemi storici di acquisto e avvisare i rivenditori su potenziali abbandoni dei clienti e opportunità di vendita.
GROWERS ha anunciado resultados significativos de su tecnología de programa de lealtad mejorada por IA para minoristas agrícolas. El programa, impulsado por Axiom, un motor de IA desarrollado por Agmatix bajo el grupo ICL, analiza los comportamientos de los clientes y el rendimiento de los productos para proporcionar conocimientos predictivos y recomendaciones en tiempo real.
El programa de lealtad ha mostrado un aumento significativo en las ventas entre los miembros en comparación con los no miembros en 2024, con una mayor adopción en el mercado prevista para 2025. A diferencia de los programas de lealtad agrícolas tradicionales que ofrecían descuentos simples, la solución impulsada por IA de GROWERS promueve ciclos de compra continuos al adaptarse a la estacionalidad, la geografía y los perfiles de los agricultores.
El programa ayuda a los minoristas a fortalecer las relaciones con los clientes y a impulsar la repetición de negocios a través de modelos de lealtad personalizados, incluidos sistemas basados en puntos para tarifas preferenciales de productos. La plataforma de IA puede predecir el comportamiento del cliente basado en patrones históricos de compra y alertar a los minoristas sobre posibles pérdidas de clientes y oportunidades de venta.
GROWERS는 농업 소매업체를 위한 AI 기반의 로열티 프로그램 기술에서 중요한 결과를 발표했습니다. 이 프로그램은 ICL 그룹의 Agmatix에서 개발한 AI 엔진인 Axiom에 의해 구동되며, 고객 행동 및 제품 성과를 분석하여 예측 통찰력과 실시간 추천을 제공합니다.
로열티 프로그램은 2024년 비회원에 비해 회원의 판매량을 유의미하게 증가시킨 것으로 나타났으며, 2025년에는 시장 채택이 더 기대됩니다. 단순한 할인 혜택을 제공했던 전통적인 농업 로열티 프로그램과 달리 GROWERS의 AI 중심 솔루션은 계절성, 지리 및 농부 프로필에 적응하여 지속적인 구매 주기를 촉진합니다.
이 프로그램은 소매업체가 고객 관계를 강화하고 반복적인 비즈니스를 유도하는 데 도움을 주며, 포인트 기반 시스템을 포함한 개인화된 로열티 모델을 통해 특정 제품 요금을 제공합니다. AI 플랫폼은 과거 구매 패턴을 바탕으로 고객 행동을 예측하고, 소매업체에게 잠재적인 고객 이탈 및 판매 기회를 경고할 수 있습니다.
GROWERS a annoncé des résultats significatifs de sa technologie de programme de fidélité amélioré par IA pour les détaillants agricoles. Le programme, alimenté par Axiom, un moteur d'IA développé par Agmatix sous le groupe ICL, analyse les comportements des clients et les performances des produits pour fournir des insights prédictifs et des recommandations en temps réel.
Le programme de fidélité a montré une augmentation significative des ventes parmi les membres par rapport aux non-membres en 2024, avec une adoption plus large attendue en 2025. Contrairement aux programmes de fidélité agricoles traditionnels qui offraient des réductions simples, la solution pilotée par IA de GROWERS favorise des cycles d'achat continus en s'adaptant à la saisonnalité, à la géographie et aux profils des agriculteurs.
Le programme aide les détaillants à renforcer les relations avec les clients et à stimuler les affaires répétées grâce à des modèles de fidélité personnalisés, y compris des systèmes basés sur des points pour des tarifs préférentiels sur les produits. La plateforme IA peut prédire le comportement des clients en fonction des modèles d'achat historiques et alerter les détaillants sur des opportunités de vente et des risques de perte de clients.
GROWERS hat bedeutende Ergebnisse seiner KI-gestützten Loyalty-Program-Technologie für landwirtschaftliche Einzelhändler bekannt gegeben. Das Programm, das von Axiom, einer von Agmatix unter der ICL-Gruppe entwickelten KI-Engine, angetrieben wird, analysiert das Kundenverhalten und die Produktleistung, um prädiktive Einblicke und Empfehlungen in Echtzeit zu bieten.
Das Loyalitätsprogramm hat im Jahr 2024 einen signifikanten Anstieg der Verkäufe unter Mitgliedern im Vergleich zu Nicht-Mitgliedern gezeigt, wobei im Jahr 2025 mit einer weiteren Marktdurchdringung gerechnet wird. Im Gegensatz zu herkömmlichen landwirtschaftlichen Loyalitätsprogrammen, die einfache Rabatte anboten, fördert die KI-gesteuerte Lösung von GROWERS kontinuierliche Einkaufszyklen, indem sie sich an Saisonalität, Geografie und Landwirte-Profile anpasst.
Das Programm hilft Einzelhändlern, Kundenbeziehungen zu stärken und wiederholte Geschäfte durch personalisierte Loyalitätsmodelle voranzutreiben, darunter punktebasierte Systeme für Vorzugsprodukte. Die KI-Plattform kann das Kundenverhalten basierend auf historischen Kaufmustern vorhersagen und Einzelhändler auf mögliche Kundenabwanderungen und Verkaufschancen aufmerksam machen.
- Significant increase in sales reported for loyalty program members vs non-members
- AI-driven platform provides predictive insights and real-time recommendations
- Closed-loop rewards model strengthens customer retention and improves ROI
- Platform enables personalized loyalty models and cross-segment purchasing incentives
- Rising input costs are squeezing farmers' margins
- Intensified competition in the agricultural retail sector
Insights
The GROWERS loyalty program marks a pivotal shift in agricultural retail technology, introducing sophisticated AI capabilities that could significantly impact ICL Group's market position in the AgTech sector. The implementation of Axiom AI through ICL's subsidiary Agmatix represents a strategic move to capture value in the increasingly critical agricultural data analytics space.
Several key factors make this development particularly noteworthy:
- Market Timing: With agricultural input costs at elevated levels and farm consolidation accelerating, the platform addresses critical pain points for both retailers and farmers. The ability to predict and influence purchasing behavior becomes increasingly valuable as each customer relationship grows in significance.
- Revenue Enhancement: The closed-loop rewards model creates a compelling economic moat by tying loyalty points to future purchases, potentially leading to higher customer lifetime value and improved margins for retailers.
- Data Monetization: The system's ability to gather and analyze purchasing patterns creates valuable datasets that could be monetized through improved product development and targeted marketing strategies.
From ICL's perspective, this technology platform strengthens its position in the precision agriculture market, complementing its core fertilizer business with high-margin software services. The scalability of the AI platform suggests potential for significant recurring revenue streams, while the integration with sister company Agmatix demonstrates effective synergy realization across ICL's technology investments.
- AI-driven loyalty program helps retailers and manufacturers enjoy greater visibility into farmer purchasing preferences, resulting in improved product development and marketing.
- Farmers benefit from a streamlined retail experience and save considerable time and money, as AI-driven suggestions help them optimize their loyalty program benefits.
GROWERS AI-powered Loyalty Program has fueled significant surge in sales for participating agricultural retailers and benefits for farmers. (Photo: Business Wire)
At the core of the GROWERS Loyalty Program is Axiom, an advanced AI technology engine developed by Agmatix, GROWERS' sister company under ICL Group. Axiom by Agmatix analyzes customer behaviors and product performance data by using proprietary algorithms to provide predictive insights, real-time recommendations, critical alerts and tailored incentives for members using the GROWERS Loyalty Program. The program leverages technology to adapt to seasonality, geography and farmer profiles, which enables retailers and manufacturers to optimize offerings and tailor them to their individual customers.
“For agriculture retailers, loyalty programs aren’t just about boosting sales, they’re about raising the bar on what customer engagement looks like – they don’t just want to reward loyalty, they want to actively create it,” says Steven Valencsin, CEO of GROWERS. “By aligning retailers, manufacturers and farmers through shared data-driven insights, the GROWERS Loyalty Program is able to transcend traditional programs and drive meaningful growth across the industry, by delivering a critical tool for influencing behavior, fostering stronger relationships and enabling better resource planning.”
Retailers are seeing the benefit, with Neal Horrom, COO of Mercer Landmark stating, “Our investment in this digital transformation has allowed us to build deeper relationships with our customers, while staying ahead of the curve in retail agriculture.” Mercer Landmark, a farmer-owned cooperative, developed its loyalty program with GROWERS and has benefitted from the alignment with their manufacturer partners and their farmer customers.
As fewer, larger farms dominate the market, agriculture retailers face intensified competition, making each customer more vital to their success. With rising input costs squeezing farmers’ margins, and an increasingly competitive market challenging retailers, a well-designed customer loyalty strategy helps retailers strengthen relationships and drives repeat business. The GROWERS Loyalty Program leverages data and AI to enable retailers to create fully digitized, personalized loyalty models, such as loyalty points to spend on products at preferential rates, which incentivize cross-segment purchasing and help retailers craft tailored incentives for the farmers they serve.
The closed-loop rewards model ties loyalty points to future purchases from the same retailer and manufacturer, strengthens customer relationships and improves ROI for all participants. The AI platform also has the ability to predict customer behavior, based on historical purchase patterns, and to provide retailers with critical alerts to factors like customer churn and new sales opportunities.
About GROWERS
GROWERS is a leading provider of loyalty solutions for the agriculture industry. By harnessing data-driven insights and innovative technology, GROWERS empowers retailers, manufacturers, and farmers to achieve their goals. In collaboration with their sister company Agmatix, under the ICL Group, they are pioneering the integration of AI technology into their loyalty offerings. With the introduction of Axiom into their program, GROWERS is not just setting new standards but is also transforming the agricultural landscape—fostering growth, enhancing loyalty, and forging stronger bonds throughout the supply chain.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250130434963/en/
Press Contact
Sarah Myers
VP Marketing
Agmatix
T: +1-919-880-8208
Source: ICL Group LTD
FAQ
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