IBM Brings Apptio Product Portfolio to the Microsoft Cloud to Help Organizations Make Informed Technology Planning Decisions
IBM announced the integration of Apptio's portfolio of enterprise agile planning, IT financial management, and cloud FinOps solutions with Microsoft Azure. The company is also expanding its software availability on the Azure Marketplace to 14 additional countries. IBM Targetprocess, now available on Azure Marketplace, helps manage budgets and align workforces across technology priorities while integrating with Azure DevOps. Microsoft will adopt Apptio's capabilities in parts of their organization. IBM plans to make Apptio Costing and Planning available in Q4 2024 and Cloudability available in the coming year.
IBM ha annunciato l'integrazione del portfolio di Apptio per la pianificazione agile aziendale, la gestione finanziaria IT e le soluzioni di FinOps per il cloud con Microsoft Azure. L'azienda sta anche ampliando la disponibilità del suo software nel Marketplace di Azure in 14 paesi aggiuntivi. IBM Targetprocess, ora disponibile nel Marketplace di Azure, aiuta a gestire i budget e allineare le squadre sulle priorità tecnologiche, integrandosi con Azure DevOps. Microsoft adotterà le capacità di Apptio in alcune parti dell'organizzazione. IBM prevede di rendere disponibili Apptio Costing e Planning nel quarto trimestre del 2024 e Cloudability nell'anno a venire.
IBM anunció la integración del portafolio de Apptio de planificación ágil empresarial, gestión financiera de TI y soluciones de FinOps en la nube con Microsoft Azure. La compañía también está ampliando la disponibilidad de su software en el Azure Marketplace a 14 países adicionales. IBM Targetprocess, que ahora está disponible en el Azure Marketplace, ayuda a gestionar presupuestos y alinear equipos según las prioridades tecnológicas, mientras se integra con Azure DevOps. Microsoft adoptará las capacidades de Apptio en partes de su organización. IBM planea hacer disponibles Apptio Costing y Planning en el cuarto trimestre de 2024 y Cloudability en el próximo año.
IBM은 Microsoft Azure와 함께 Apptio의 포트폴리오에 대한 엔터프라이즈 애자일 계획, IT 재무 관리 및 클라우드 FinOps 솔루션의 통합을 발표했습니다. 이 회사는 Azure Marketplace에서 소프트웨어의 가용성을 14개 추가 국가로 확장하고 있습니다. IBM Targetprocess는 이제 Azure Marketplace에서 제공되며 예산 관리 및 기술 우선순위에 따라 인력을 조정하는 데 도움을 주며 Azure DevOps와 통합됩니다. Microsoft는 조직의 일부에서 Apptio의 기능을 채택할 것입니다. IBM은 2024년 4분기에 Apptio Costing 및 Planning을 제공할 계획이며, Cloudability는 오는 해에 제공될 것입니다.
IBM a annoncé l'intégration du portefeuille d'Apptio de planification agile d'entreprise, de gestion financière IT et de solutions FinOps Cloud avec Microsoft Azure. L'entreprise élargit également la disponibilité de son logiciel sur le Marketplace Azure à 14 pays supplémentaires. IBM Targetprocess, maintenant disponible sur le Marketplace Azure, aide à gérer les budgets et à aligner les équipes selon les priorités technologiques tout en s'intégrant avec Azure DevOps. Microsoft adoptera les capacités d'Apptio dans certaines parties de son organisation. IBM prévoit de rendre Apptio Costing et Planning disponibles au quatrième trimestre 2024 et Cloudability dans l'année à venir.
IBM hat die Integration des Portfolios von Apptio für unternehmerische agile Planung, IT-Finanzmanagement und Cloud-FinOps-Lösungen mit Microsoft Azure angekündigt. Das Unternehmen erweitert auch die Verfügbarkeit seiner Software im Azure Marketplace um 14 zusätzliche Länder. IBM Targetprocess, das jetzt im Azure Marketplace verfügbar ist, hilft bei der Verwaltung von Budgets und der Ausrichtung von Teams auf technologische Prioritäten, während es sich in Azure DevOps integriert. Microsoft wird die Fähigkeiten von Apptio in Teilen seiner Organisation übernehmen. IBM plant, Apptio Costing und Planning im vierten Quartal 2024 und Cloudability im kommenden Jahr verfügbar zu machen.
- Global expansion to 14 additional countries on Azure Marketplace increases market reach
- Strategic partnership with Microsoft strengthens IBM's market position
- Microsoft's adoption of Apptio's capabilities validates the product's value
- Integration with Azure DevOps potentially increases operational efficiency
- Customers can use Microsoft Azure Consumption Commitments for purchases, improving sales potential
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Insights
The integration of IBM's Apptio portfolio with Microsoft Azure represents a significant strategic expansion in the enterprise software market. This partnership strengthens IBM's position in cloud financial management and enterprise agile planning while expanding their global reach through Azure Marketplace in 14 additional countries.
The deal has multiple revenue drivers:
- Leveraging Microsoft's Azure Consumption Commitment model for customer purchases
- Integration of Targetprocess with Azure DevOps
- Microsoft's adoption of Apptio capabilities internally
This collaboration particularly enhances IBM's market position in the growing cloud FinOps and AI-driven compute management space. The planned rollout of additional Apptio products (Costing, Planning and Cloudability) through 2024 indicates a long-term commitment to the Microsoft ecosystem, potentially creating recurring revenue streams.
This partnership addresses a critical market need as organizations struggle with managing escalating technology costs, particularly in the era of generative AI. The expansion aligns with IDC and Gartner's recognition of IBM's leadership in Value Stream Management and Enterprise Agile Planning, validating the strategic value of this integration.
The global expansion to key markets like Australia, Canada and major European countries significantly broadens IBM's addressable market. Microsoft's marketplace presence provides IBM with access to enterprise customers who prefer streamlined procurement through cloud marketplace channels, potentially accelerating sales cycles and reducing customer acquisition costs.
IBM Software Portfolio on the Azure Marketplace Expands Globally
As IT leaders grapple with growing technology budgets and managing new generative AI-fueled compute needs, they are facing increasing pressure to prove the value of their investments.
Now available on the Azure Marketplace, IBM Targetprocess EAP software helps portfolio managers and finance teams plan and manage budgets and align their workforces across various technology priorities, while applying technology business management (TBM) industry best practices. As a native software-as-a-service solution from IBM's acquisition of Apptio, Targetprocess integrates with Azure DevOps to provide simplified management, increased efficiencies and potential cost savings by allowing clients to use Microsoft Azure Consumption Commitments.
As a leader in IDC's MarketScape for Worldwide Value Stream Management and Agile Project and Portfolio Management and Gartner's Enterprise Agile Planning Magic Quadrant, IBM Targetprocess enhances Azure DevOps' capabilities, providing end-to-end visibility from the team level up. It also supports various Agile frameworks, including SAFe, and offers flexibility to align with each organization's business practices – providing a single source of truth for tech spend and labor allocation.
IBM Expands Software Availability on the Azure Marketplace
IBM is also expanding the global availability of its software portfolio to 14 additional countries on the Azure Marketplace. IBM Software offerings will be available to clients in countries including
The Azure marketplace is a preferred choice for enterprise IT purchases, and IBM offerings on the Azure Marketplace enable customers to purchase software how they want to, while drawing down on their Microsoft Azure Consumption Commitment investments. This facilitates access to IBM technologies including Aspera on Cloud SaaS, Netezza SaaS, SingleStoreDB SaaS, Streamsets and webMethods Integration Suite. Additionally, watsonx.ai, watsonx.data and watsonx.governance are available as a customer managed service on the Azure Marketplace.
"Thousands of clients are already using the Apptio portfolio to optimize their IT investments, but many of our joint customers need the flexibility to use it on the Microsoft DevOps platform," said Nick Otto, Head of Global Strategic Partnerships, IBM. "Bringing IBM Targetprocess to the Microsoft Azure Marketplace, along with expanded availability of other IBM Software around the world, enables us to support clients on their digital transformation journey with the ease and simplicity of purchasing on the marketplace."
"Today's announcement illustrates how IBM and Microsoft are empowering customers to efficiently use IT resources and adapt to evolving tech needs, especially with the rise of cloud-based AI innovation," said Dinis Couto, GM, GSI Commercial Partners at Microsoft. "Our collaboration will enhance decision-making, increase productivity and enhance IT management for organizations of all sizes."
Microsoft has also agreed to adopt Apptio's capabilities in parts of their own organization.
IBM's collaboration with Microsoft is grounded in a shared vision for hybrid, multi-cloud business transformation, satisfying customer needs by running the right workloads in the right places. We share a heritage and proven track record of delivering industry first innovations, and IBM is one of Microsoft's technology and Consulting partners that provide expertise to support many of Microsoft's product areas.
IBM also brings nearly 50 IBM Consulting offerings on the Azure Marketplace. These offerings are available globally and focused on helping clients drive business transformation with hybrid cloud, generative AI, data and application modernization, security services, and tailored industry-specific solutions including IBM Consulting Azure OpenAI, IBM Consulting Connect 360, IBM Consulting Banking Operations GenAI Co-Pilot and IBM Security Strategy Services for Microsoft Azure. IBM Consulting also brings over 50,000 Microsoft certifications and a dedicated team of experts trained in the latest Microsoft technologies to helping clients get the most out of them.
IBM Targetprocess is the first Apptio product on the Microsoft Azure Marketplace. IBM also intends to make IBM Apptio Costing and Planning available in the marketplace in Q4 2024 and IBM Cloudability available to Microsoft customers in the coming year.
To learn more about IBM Targetprocess for Azure DevOps, please visit here:
To learn more about IBM Software on the Azure Marketplace, please visit here.
Statements regarding future products, direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.
Visit www.ibm.com for more information.
Media Contact
Holli Haswell
IBM
hhaswell@us.ibm.com
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