STOCK TITAN
  1. Home
  2. News
  3. IAS

Integral Ad Science Holding Corp. - IAS STOCK NEWS

Welcome to our dedicated page for Integral Ad Science Holding news (Ticker: IAS), a resource for investors and traders seeking the latest updates and insights on Integral Ad Science Holding stock.

Integral Ad Science Holding Corp. (IAS) is a global leader in media measurement and analytics, specializing in verification, optimization, and analytics solutions for the advertising industry. Headquartered in New York, IAS operates in thirteen countries, delivering comprehensive and independent measurement of digital advertising across various devices and formats, including desktop, mobile, connected TV, social media, display, and video.

IAS's core business focuses on ensuring that every ad impression has the potential to be effective. The company does this by verifying the viewability and suitability of ads, optimizing campaign performance, and analyzing the impact of digital advertising on consumer actions. Their cloud-based technology platform provides advertisers, agencies, publishers, and technology companies with actionable data to drive superior results and maximize return on ad spend. This means ads are seen by real people in safe and suitable environments, thereby enhancing yield for publishers.

Recently, IAS has achieved significant milestones, such as earning the Media Rating Council (MRC) accreditation for its YouTube viewability measurement and the launch of a first-to-market partnership with Snap Inc. to enhance transparency of Snapchat campaigns. The company has also announced the expansion of its Brand Safety and Suitability Measurement product to Facebook and Instagram, including the category of misinformation as defined by the Global Alliance for Responsible Media (GARM).

IAS continues to innovate, having recently received the TRUSTe Responsible AI Certification for its commitment to transparency and ethical AI practices. Furthermore, the company has integrated with Roblox to provide enhanced measurement solutions for immersive 3D environments.

Financially, IAS has shown strong performance, with significant revenue growth driven by new partnerships and the expansion of its product offerings. The company's leadership remains optimistic about continuing this growth trajectory through innovative solutions and strategic partnerships, making IAS a key player in the digital advertising industry.

News

IAS Expands "Made for Advertising" (MFA) AI-Driven Measurement and Optimization Solution with Industry-First Ad Clutter Detection and Avoidance Innovation

Rhea-AI Summary
Integral Ad Science (IAS) announces the expansion of its Made for Advertising (MFA) AI-driven solution, enabling advertisers to optimize against MFA and Ad Clutter sites, reducing media waste and improving ROI. The solution uses advanced machine learning to identify and avoid low-quality sites, offering significant benefits to advertisers globally.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-4.2%
Tags
AI
-
News

IAS to Participate at Upcoming Investor Conferences

Rhea-AI Summary
Integral Ad Science Holding Corp. (IAS) announced CEO and CFO participation in investor conferences. Fireside chats to be held at Morgan Stanley and KeyBanc events. Webcasts available on the company's investor relations website.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
3.5%
Tags
conferences
-
News

IAS Reports Fourth Quarter and Full Year 2023 Financial Results

Rhea-AI Summary
Integral Ad Science Holding Corp. (IAS) reports a 14% increase in fourth-quarter revenue to $134.3 million, with a net income of $10.2 million. Full-year revenue rises by 16% to $474.4 million, with adjusted EBITDA increasing by 26% to $159.5 million. The company plans to focus on data science and AI innovation in 2024 for continued growth.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-41.46%
Tags
earnings
News

IAS EXPANDS AI-DRIVEN BRAND SAFETY AND SUITABILITY MEASUREMENT TO META

Rhea-AI Summary
Integral Ad Science (IAS) announced the availability of its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product across Facebook and Instagram Feed and Reels. This expansion provides advertisers with increased transparency into the safety and suitability of their campaigns, aligning with the Global Alliance for Responsible Media (GARM) framework. Advertisers can now leverage AI-driven classification, trust, and transparency, and third-party validation to optimize their campaigns. The partnership with Meta has been ongoing since 2016, with continuous expansion of measurement capabilities.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
2.51%
Tags
AI
-
News

IAS to Announce Fourth Quarter and Full Year 2023 Financial Results on February 27, 2024

Rhea-AI Summary
Integral Ad Science Holding Corp. (Nasdaq: IAS) will report its Q4 and full year 2023 financial results on February 27, 2024, followed by a conference call and webcast at 5:00 p.m. ET. The company is a leading global media measurement and optimization platform.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-2.68%
Tags
earnings
-
News

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Rhea-AI Summary
Integral Ad Science (IAS) (Nasdaq: IAS) announced the general availability of its Quality Attention™ measurement product, providing transparent metrics to help global advertisers increase return on investment, drive brand consideration, and boost conversions. Quality Attention uses advanced machine learning technology, actionable data from Lumen Research's eye-tracking technology, and a variety of signals obtained as part of IAS's core technology to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-0.14%
Tags
none
News

IAS Expands Total Media Quality Product to YouTube Shorts

Rhea-AI Summary
Integral Ad Science (Nasdaq: IAS) has expanded its brand safety and suitability measurement capabilities to include YouTube Shorts, offering advertisers valuable third-party assurance for their video ads. The expansion provides advertisers with video-level transparency and brand safety metrics in addition to viewability and invalid traffic measurement, globally across 30+ languages.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
0.49%
Tags
none
-
News

IAS Releases Inaugural Responsibility Report Illustrating Commitment to Trust, Transparency, and Responsible Business Practices

Rhea-AI Summary
Integral Ad Science (IAS) (Nasdaq: IAS) released its inaugural Responsibility Report, highlighting measurable progress in strengthening its ESG initiatives. The report showcases the company's commitment to innovation, ethical practices, and creating a great place to work and develop. IAS captures 280 billion interactions daily, contributing to its mission to be the global benchmark for trust and transparency in digital media quality. The report outlines achievements in energy usage, decarbonization in digital advertising, diversity, corporate giving, and obtaining accreditations and certifications.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-6.35%
Tags
none
-
News

Integral Ad Science Announces Pricing of Secondary Offering of Common Stock by Selling Stockholders

Rhea-AI Summary
Integral Ad Science Holding Corp. (IAS) (Nasdaq: IAS) announced the pricing of an underwritten offering of 11,000,000 shares of its common stock by investment funds affiliated with Vista Equity Partners at a price to the public of $14.00 per share. The underwriters will have a 30-day option to purchase up to an additional 1,650,000 shares of IAS's common stock from the Selling Stockholders. IAS is not selling any shares of common stock in this offering and will not receive any proceeds from the sale of shares by the Selling Stockholders. Goldman Sachs & Co. LLC is acting as the underwriter of the offering.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-6.35%
Tags
offering
News

Integral Ad Science Announces Launch of Secondary Offering of Common Stock by Selling Stockholders

Rhea-AI Summary
Integral Ad Science Holding Corp. (IAS) is commencing a public offering of 11,000,000 shares of its common stock by investment funds affiliated with Vista Equity Partners. The underwriters have a 30-day option to purchase up to an additional 1,650,000 shares. IAS will not receive any proceeds from the sale of shares by the Selling Stockholders, but will bear the costs associated with the sale of such shares, other than any underwriting discounts and commissions.
Rhea-AI Impact
Rhea-AI Sentiment
End-of-Day
-6.35%
Tags
offering

FAQ

What is the current stock price of Integral Ad Science Holding (IAS)?

The current stock price of Integral Ad Science Holding (IAS) is $10.44 as of December 20, 2024.

What is the market cap of Integral Ad Science Holding (IAS)?

The market cap of Integral Ad Science Holding (IAS) is approximately 1.7B.

What does Integral Ad Science Holding Corp. (IAS) do?

IAS is a global measurement and analytics company that provides verification, optimization, and analytics solutions to ensure effective digital advertising.

Where is IAS headquartered?

IAS is headquartered in New York City and operates in thirteen countries worldwide.

What recent achievements has IAS made?

IAS recently earned Media Rating Council (MRC) accreditation for YouTube viewability measurement and launched partnerships with Snap Inc. and Roblox.

What are the main products of IAS?

IAS offers verification, optimization, and analytics products to enhance ad viewability, ensure brand safety, and improve return on ad spend for advertisers.

How does IAS ensure ad effectiveness?

IAS uses its cloud-based technology platform to verify ad viewability, optimize campaign performance, and analyze consumer actions to drive effective advertising.

Which regions generate the most revenue for IAS?

IAS derives a majority of its revenue from the Americas region.

How does IAS contribute to brand safety?

IAS uses AI-driven technology to classify content and ensure ads are placed in suitable environments, thereby protecting and enhancing brand reputation.

What is IAS's mission?

IAS's mission is to be the global benchmark for trust and transparency in digital media quality.

What is the importance of IAS's TRUSTe Responsible AI Certification?

The certification highlights IAS's commitment to ethical AI practices, ensuring transparency, security, and fairness in their AI systems.

How has IAS performed financially recently?

IAS has shown strong revenue growth, driven by new partnerships and product expansions, exceeding their first quarter financial expectations for 2024.

Stock IAS logo
Integral Ad Science Holding Corp.

Nasdaq:IAS

IAS Rankings

#2082 Ranked by Market Cap
N/A Ranked by Dividends

IAS Stock Data

1.69B
96.78M
0.54%
96.08%
3.3%
Advertising Agencies
Services-computer Programming, Data Processing, Etc.
Link
United States of America
NEW YORK