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Hyundai Motor Company, a global automaker based in South Korea, is known for its innovative approach to electric and hydrogen mobility. With a focus on sustainability, Hyundai has made significant strides in developing fuel cell electric vehicles (FCEVs) and supporting a hydrogen economy. The company recently announced collaboration plans with Gran Turismo, unveiled the IONIQ 5 N TA Spec for motorsport events, and continues to invest in the future of mobility with cutting-edge technologies.
Hyundai has become a founding partner of SoFi Stadium and Hollywood Park in Inglewood, California, through a multi-year sponsorship that commenced in November. This partnership includes branding opportunities at the stadium, along with sponsorships for the Los Angeles Rams and Chargers. Hyundai will showcase its electric IONIQ 5 and clean energy ecosystem at the venue, sponsor 60 vehicle charging stations, and feature extensive branding throughout the stadium during games. The collaboration aims to promote Hyundai's commitment to sustainability and innovation in mobility.
Hyundai Transys will unveil a future mobility seat concept at Lineapelle 2022, focusing on sustainable leather and innovative materials. This debut, scheduled for Feb. 22-24, showcases the company's commitment to reducing waste and ethical leather usage. The CMF concept seat is developed with input from Italian tanneries and represents a step towards carbon neutrality in product development. Hyundai Transys aims to align with Hyundai Motor Group's clean mobility vision and promote sustainability in the leather industry, as highlighted by CEO Steve Yeo and attendees at the preview event on Jan. 26.
Bryan Herta Autosport (BHA) returns to the 2022 IMSA Michelin Pilot Challenge with six Elantra N TCR cars and one Veloster N TCR entry. The season kicks off with a four-hour endurance race on January 28, 2022, at Daytona International Speedway. The team includes reigning champions Taylor Hagler and Michael Lewis, along with Robert Wickens, making his return to professional racing. Two Elantra N TCRs will feature a hand control system for Wickens, highlighting innovative adaptations in motorsports.
Hyundai Motor America has appointed Brandon Ramirez as the new director of Corporate Social Responsibility and External Relations effective January 24, 2022. In this role, he will spearhead initiatives focusing on sustainability, innovation, and community engagement. Ramirez previously served as senior group manager for product public relations and has over 13 years of experience at Hyundai in product development and management. His educational background includes an MBA from the University of San Diego.
Hyundai Motor North America announced that Robert Wickens, a three-time IMSA Champion, will co-drive the #33 Elantra N TCR racecar alongside Mark Wilkins in the 2022 Michelin Pilot Challenge. This marks Wickens' return to motorsports after a severe accident in 2018 that left him paralyzed. The team has tailored the car's controls to accommodate Wickens' needs, using a custom hand-control system. The season begins with the Rolex 24 Hours at Daytona on January 28, 2022.
Hyundai Motor Company and Unity announced a partnership at CES 2022 to develop a Meta-Factory, a metaverse-based digital twin factory aimed at optimizing operations and facilitating virtual problem-solving. This strategic collaboration supports Hyundai's vision of being a leader in smart mobility solutions, focusing on areas like smart manufacturing and autonomous driving simulation. The initial implementation will occur at Hyundai's Global Innovation Center in Singapore, expected to be a pioneering facility for the Meta-Factory concept, with completion anticipated by the end of 2022.
Hyundai Motor Company showcases its vision for robotics and the metaverse at CES 2022 in Las Vegas from January 5 to 7. The theme 'Expanding Human Reach' emphasizes synergies between robotics and virtual reality. Key exhibits include the new Plug & Drive (PnD) and Drive & Lift (DnL) modules, along with Boston Dynamics' Spot® and Atlas™. Daily robotics demonstrations and dance performances will be held at the booth. Hyundai aims to highlight how robotics can transform mobility and connect virtual and real worlds, aiming for limitless human movement.
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