HYUNDAI MOTOR REG S - HYMTF STOCK NEWS

Hyundai has secured five Consumer Guide 2022 Best Buy Awards, establishing itself as one of the most recognized brands in the competition. The awards recognize vehicles that offer the best value and features. Award-winning models include the 2022 Palisade and Santa Fe for midsize crossovers, the Kona and Venue for subcompact crossovers, and the Accent for subcompact cars. These acknowledgments highlight Hyundai's focus on delivering consumer-centric options alongside enjoyable driving experiences. Hyundai sold over 738,000 vehicles in the U.S. in 2021, showcasing its market presence.

Hyundai's 2019 Santa Fe and Sonata have been recognized as the most dependable vehicles in their respective segments in the 2022 J.D. Power U.S. Vehicle Dependability Study. The study evaluates the long-term reliability of three-year-old models, revealing Hyundai's improvement to third place among mass market nameplates, up from fourth the previous year. Other notable top performers include the Elantra, Veloster, and Tucson, each securing third place in their categories. This recognition highlights Hyundai's commitment to quality, customer satisfaction, and brand loyalty.

Hyundai has announced the establishment of a new Safety Test and Investigation Laboratory (STIL) at its Michigan research center, HATCI, with a total investment exceeding $50 million. Set to be operational by fall 2023, the facility will enhance safety testing and analysis, including field crash investigations and high voltage battery evaluations. This initiative is part of Hyundai's commitment to safety, aiming to better address vehicle issues and defects. Approximately 150 new jobs are expected to support the facility, developed in collaboration with NHTSA following a 2020 Consent Order.

Hyundai Motor America announced a partnership with Ann & Robert H. Lurie Children's Hospital of Chicago to support the Buckle Up Child Passenger Safety Program. The initiative aims to provide educational events focused on car seat safety inspections and distribute free car seats to low-income families. The CDC indicates that motor vehicle injuries are the leading cause of death for individuals under 30, with proper seat use potentially reducing serious injuries by 80%. The program will utilize certified safety technicians to ensure car seats are correctly used.

Hyundai's all-new 2022 TUCSON will prominently feature in the Sony Pictures film Uncharted, showcasing its capabilities as a customized 'Beast' prototype. The movie premieres in the U.K. on Feb. 11 and in the U.S. on Feb. 18. Hyundai's collaboration with Sony follows the success of their prior partnership with Spider-Man: No Way Home, promoting the TUCSON and the upcoming TUCSON XRT trim. Hyundai aims to leverage this integration to enhance brand visibility and drive sales.

Hyundai Motor America announced record-breaking January 2022 sales, totaling 47,872 units, a 10% increase from January 2021. Key highlights included strong sales in eco-friendly vehicles (+312%) and SUVs (+35%), comprising 79% of retail volume. Notably, models such as the Tucson (+64%) and Ioniq (+51%) achieved new sales records. Hyundai reported no fleet sales during the month, emphasizing growth driven by consumer demand despite ongoing challenges like the global pandemic and microchip shortages.

Hyundai has launched a national marketing campaign for its all-electric IONIQ 5, themed "Your journey at its most evolved." The campaign features commercials starring Jason Bateman that compare the advancement of the IONIQ 5 to key human innovations. The main ad, "History of Evolution," will debut during professional football championship games, highlighting the vehicle's design, technology, and over 300 miles of range. The campaign, developed with INNOCEAN USA, extends across multiple platforms, aiming to elevate awareness of Hyundai's innovative electric vehicle offerings.