Hyundai N Brand Sponsors IMSA Races at WeatherTech Raceway Laguna Seca for Third Year
Hyundai's high-performance N Brand is the title sponsor of the IMSA race weekend at WeatherTech Raceway Laguna Seca from April 29 to May 1, 2022. This marks the third consecutive year for this sponsorship. Key vehicles on display include the Elantra N and Kona N, with the Elantra N serving as the pace car for the IMSA Michelin Pilot Challenge race. Hyundai will showcase its N Brand offerings and provide unique experiences for fans. The company currently leads the manufacturers' championship with its TCR race cars.
- Hyundai's N Brand is the title sponsor for the IMSA race weekend for the third year.
- Hyundai holds a 10-point lead in the manufacturers' championship.
- The company showcases multiple N models enhancing brand visibility.
- None.
- Hyundai Monterey Sports Car Championship to Run April 29 – May 1, 2022
- Display Vehicles Include Elantra N and Kona N
- Elantra N to Pace IMSA Michelin Pilot Challenge Race
FOUNTAIN VALLEY, Calif., April 21, 2022 /PRNewswire/ -- Hyundai today announced that its high-performance N Brand is the title sponsor of the International Motor Sports Association (IMSA) race weekend at WeatherTech Raceway Laguna Seca for the third year in a row. The race weekend, known as the Hyundai Monterey Sports Car Championship, will be held in Monterey, Calif., April 29 – May 1, 2022. The weekend begins with the IMSA Michelin Pilot Challenge race with GS and TCR classes on Saturday and ends with the IMSA WeatherTech Sportscar Championship race featuring DPi, LMP2, GTD Pro and GTD classes on Sunday. Hyundai is also the broadcast title sponsor for the race on Peacock, and an Elantra N will be the pace car for the IMSA Michelin Pilot Challenge race.
Hyundai will provide N Brand experiences to fans throughout the weekend, including a chance to see the track-ready Elantra and Kona N models. Elantra N TCR and Veloster N TCR cars will be going for the win in the WeatherTech Raceway Laguna Seca 120.
"Last year, we had a great time showcasing the Elantra N to enthusiasts and N club members," said Bryan Herta, co-owner of Bryan Herta Autosport. "This year we are inviting everyone to experience great racing at the best road course in the country. The following weekend we will be hosting the N Performance Academy providing our most passionate N owners with seat time and driving instruction."
Hyundai now offers three purist N models and four N Line models in the U.S. market. This title sponsorship highlights the entire portfolio that includes the Veloster N, Elantra N, Kona N, Elantra N Line, Kona N Line, Tucson N Line and Sonata N Line. Race fans only need a key from any Hyundai model to access the N Lounge VIP area. For more information on the N brand visit https://www.hyundaiusa.com/us/en/performance
"Hyundai's N Brand is a perfect match for the IMSA series and Laguna Seca's 11-turn, 2.238-mile road course that includes the famous Corkscrew turn," said Angela Zepeda, CMO, Hyundai Motor America. "Hyundai sees this partnership as a great opportunity to showcase the high-performance N Brand to fans of sports car racing and automotive enthusiasts."
Hyundai will arrive at the legendary WeatherTech Raceway Laguna Seca with the IMSA Michelin Pilot Challenge championship lead and a fleet of Hyundai TCR race cars consisting of five Elantra N TCR cars, three Veloster N TCR car and 16 drivers. Hyundai holds a 10-point lead in the manufacturers' championship while defending IMPC champions Taylor Hagler and Michael Lewis lead the drivers' championship following two second place finishes to start the 2022 campaign. Hagler and Lewis drive the #1 Hyundai Elantra N TCR for Bryan Herta Autosport.
For images visit hyundainews.com. For more information on the race weekend visit weathertechraceway.com or imsa.com.
Hyundai Motor America focuses on 'Progress for Humanity' and smart mobility solutions. Hyundai offers U.S. consumers a technology-rich lineup of cars, SUVs, and electrified vehicles. Our 820 dealers sold more than 738,000 vehicles in the U.S. in 2021, and nearly half were built at Hyundai Motor Manufacturing Alabama. For more information, visit www.HyundaiNews.com.
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SOURCE Hyundai Motor America
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