Hyundai, Genesis and Kia Sweep Red Dot Awards: Brand & Communications Design 2022

Rhea-AI Summary

On August 4, 2022, Hyundai Motor, Genesis, and Kia received recognition at the Red Dot Award: Brand & Communication Design 2022, winning a total of eight awards, including two 'Best of the Best' honors. Notable awards included 'Best of the Best' for Hyundai's CES 2022 Exhibition Booth and recognition for Hyundai Motor Showrooms and various Genesis locations in Retail Design. Kia also received accolades for its Corporate Design Guides, enhancing its global brand communication strategy and reinforcing its positioning as a Sustainable Mobility Solutions Provider.

Positive

• Hyundai, Genesis, and Kia won a total of eight awards at the Red Dot Award: Brand & Communication Design 2022.
• Two 'Best of the Best' awards were granted, highlighting excellence in brand communication and design.
• Hyundai's CES 2022 Exhibition Booth showcased innovation, winning the highest award in the Fair Stands category.
• Genesis received multiple awards for its retail design, strengthening its brand identity and customer experience.
• Kia's Corporate Design Guides were recognized, enhancing its strategic brand communication.

Negative

• None.

• Honors include two 'Best of Best' and six 'Winner' awards
• Award-winning categories include Fair Stands, Brand Stores, Showrooms, Exhibition Design, User Interface and Corporate Design Guides
• Honors reflect Hyundai, Genesis and Kia's efforts to demonstrate brand values through design and provide unique experiences for customers

SEOUL, South Korea, Aug. 4, 2022 /PRNewswire/ -- Hyundai Motor, Genesis and Kia, Hyundai Motor Group's three automotive brands, won eight design awards, including two 'Best of the Best' and six 'Winner' honors, at the Red Dot Award: Brand & Communication Design 2022, hosted by Germany's Design Zentrum Nordrhein-Westfalen.

Hyundai Motor's 'CES 2022 Exhibition Booth,' which shared the company's vision for robotics providing unlimited freedom of mobility in the real world and metaverse, won the 'Best of the Best' award — the highest distinction the jury can give out — in the Fair Stands category.

In addition, Red Dot Award honored Hyundai Motor with a 'Winner' award for Hyundai Motor Songpa Showrooms in the Brand Stores category. The hall provides a new space and customer experience based on Hyundai's Concierge service. The repeated stainless mesh networks and the 2,100 assembly clips inside and outside the building symbolize Hyundai's strong commitment to the entire process of manufacturing and selling automobiles.

 

For Genesis luxury brand, Genesis Suji, Genesis Studio Anseong and Genesis House New York each received a Red Dot award for Retail Design, and an art installation inspired by the GV60 electric vehicle won for Spatial Communication. Plus, Genesis Connected Car Integrated Cockpit (ccIC) won for its User Interface. These wins reflect how Genesis expresses its brand identity visually in all its spaces and customer experiences.

 

Last but not least, Kia Corporation reaffirmed its competitive edge by earning a 'Winner' award for its Corporate Design Guides. 'Kia CI Guideline' is a design manual for consistently communicating the corporate identity to global customers in line with the company's new brand direction and strategy. This ingenious guideline describes the brand's design elements, such as the logo, slogan and typeface. Since its brand relaunching last year, Kia has been fast moving toward the future to become a 'Sustainable Mobility Solutions Provider.'

More information about Hyundai Motor Group, please see: www.hyundaimotorgroup.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/hyundai-genesis-and-kia-sweep-red-dot-awards-brand--communications-design-2022-301599836.html

SOURCE Hyundai Motor Group

FAQ

What awards did Hyundai Motor, Genesis, and Kia win on August 4, 2022?

They won a total of eight design awards, including two 'Best of the Best' and six 'Winner' honors at the Red Dot Award.

What was the significance of Hyundai's CES 2022 Exhibition Booth in the awards?

The booth won the 'Best of the Best' award in the Fair Stands category, marking it as a top design achievement.

Which Genesis locations received awards for retail design?

Genesis Suji, Genesis Studio Anseong, and Genesis House New York each received awards for their retail design.

How did Kia reaffirm its competitive edge at the Red Dot Awards?

Kia earned a 'Winner' award for its Corporate Design Guides, enhancing its brand communication strategy.

What is the focus of Kia's new brand direction post-relaunch?

Kia aims to become a 'Sustainable Mobility Solutions Provider' with a focus on innovative design.