All-New Hyundai KONA Gets Bolder, More Dynamic, EV-led Design with Unique Styling Across a Range of Powertrains

Rhea-AI Summary

Hyundai Motor Company unveiled the new generation KONA, a subcompact SUV featuring an EV-driven design available in four variants: all-electric, hybrid electric, internal combustion engine, and sporty N Line. This model, measuring 4,355 mm in length (150 mm longer than its predecessor), prioritizes dynamic road presence and a driver-centric interior with an enhanced living space. The KONA's design innovations include a Pixelated Seamless Horizon Lamp and a tech-centric layout that caters to diverse lifestyles.

Positive

• Introduction of the all-new KONA SUV with a futuristic design, enhancing market appeal.
• KONA available in multiple powertrain variants, catering to a wide range of customers.
• Increased vehicle size improves interior living space for driver and passengers.
• Innovative design features, such as Pixelated Seamless Horizon Lamp, set the vehicle apart in the EV market.

Negative

• None.

• For the new generation of its most iconic, urban-centric SUV, Hyundai started with the EV variant to bring technology-led design thinking to the entire KONA range
• The subcompact SUV's four variants, including EV, ICE/HEV and sporty N Line, to share a universal architecture but each with unique styling
• The upscaled KONA offers not only dynamic road presence but also a driver-centric interior with versatile living space that serves both practical and aesthetic needs

SEOUL, South Korea, Dec. 19, 2022 /PRNewswire/ -- Hyundai Motor Company today unveiled an EV-derived, futuristic design for its new generation KONA subcompact SUV. The upscaled model will be available in four variants, including all-electric, hybrid electric, internal combustion engine and sporty N Line, with a universal architecture for all and unique styling for each*.

"Upscaled with KONA's unique character, the all-new KONA confidently expresses its bold and dynamic presence," said SangYup Lee, Head of Hyundai Design Center. "KONA has evolved in every respect to embrace an even wider range of diversity, to become a true lifestyle supporter."

Upscaled KONA conveys more dynamic road presence, accommodates more 'living space'

The all-new KONA has evolved into a larger yet still urban-centric SUV with bolder styling that conveys a more dynamic road presence and driver-centric interior. To provide maximized 'living space' for customers, the all-new model grew to 4,355 mm in length, which is 150 mm longer from the previous generation, based on the EV variant.

Unlike most vehicles that are made available with a variety of powertrains, the KONA started with the EV variant design, which was then adapted the design for the ICE, HEV and N Line models. This unconventional approach allowed Hyundai to bring tech-centric design thinking to all KONA variants. Despite the shared architecture, EV, ICE/HEV and sporty N Line model has distinctive futuristic styling.

The all-new KONA's clean, distinctive nose characterizes the front section's pure volume, which contributes to the model's smooth aerodynamic performance. The pure volume is highlighted by the stretched Seamless Horizon Lamp, which is pixelated on the EV variant, marking the first Hyundai model with a Pixelated Seamless Horizon Lamp that adds to the EV's distinctive character. KONA's use of Parametric Pixels also propagates a distinctive design element from Hyundai's popular EV lineup.

Lifestyle-supporting usability with driver-oriented layout and practical features

The all-new KONA's larger interior 'living space' provides practical features and an evolved in-car experience to accommodate diverse lifestyles. The EV-derived universal architecture accommodates a sporty layout with floating horizontal C-Pad to emphasize KONA's slim and wide interior, providing a versatile space for driver and passengers.

The 12.3-inch dual wide displays and floating module impart a high-tech impression. Ambient lighting enhances the user experience and convenience. With the column type shift-by-wire relocated from the center console to behind the steering wheel, it provides an uncluttered layout and additional space for belongings in the central tunnel.

For more information about the all-new KONA, please visit HERE.

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SOURCE Hyundai Motor Company

FAQ

What new features are included in the KONA EV model from Hyundai?

The new KONA EV features an innovative design with a Pixelated Seamless Horizon Lamp, improved interior living space, and driver-oriented layout.

When was the new generation KONA unveiled by Hyundai?

The new generation KONA was unveiled on December 19, 2022.

What are the different variants of the new KONA SUV?

The new KONA is available in four variants: all-electric, hybrid electric, internal combustion engine, and sporty N Line.

How much longer is the new KONA compared to the previous generation?

The new KONA is 150 mm longer than the previous generation, now measuring 4,355 mm.

What is the unique architectural approach taken for the new KONA?

The KONA started with the EV variant design, which was then adapted for the ICE, HEV, and N Line models, allowing for a tech-centric design across variants.