Hydrofarm and Advanced Nutrients Form Strategic Alliance to Meet the Demands of Rapidly Growing Hydroponics Market
Hydrofarm Holdings Group (Nasdaq: HYFM) has announced a new distribution alliance with Advanced Nutrients, a leader in hydroponics nutrients, to enhance its portfolio in Canada. Eddi’s Wholesale, a Hydrofarm division, will distribute Advanced Nutrients' products starting this month. This partnership aims to improve the availability of high-quality nutrients for Canadian growers, capitalizing on Eddi's extensive distribution network. The alliance aligns with Hydrofarm's strategy to expand its presence in North America and meet the growing demand for innovative hydroponics solutions.
- New distribution partnership with Advanced Nutrients to enhance product availability in Canada.
- Utilizes Eddi’s Wholesale for logistics and distribution, increasing operational efficiency.
- Expands market presence in North America, aligning with growth strategy.
- None.
Hydrofarm Holdings Group, Inc. (“Hydrofarm”) (Nasdaq: HYFM), a leading branded hydroponics company with a comprehensive distribution platform, announced it has expanded its portfolio of preferred brands through a new Canadian distribution alliance with Advanced Nutrients, the worldwide leader in hydroponics nutrients. Under the agreement, Eddi’s Wholesale, a Hydrofarm division and one of the largest wholesale garden suppliers in Canada, will distribute Advanced Nutrients’ award-winning line of products beginning this month. The new partnership will make science-backed, best-in-class nutrients more readily available to Canadian growers who are eager to unlock the true genetic potential of their crops — and introduce the highest-quality end products to their markets.
“Expanding our portfolio of preferred brands is a key component of our growth strategy as we look to increase our offerings and distribution footprint,” said Bill Toler, Chief Executive Officer and Chairman of Hydrofarm. “Advanced Nutrients has been instrumental in revolutionizing the hydroponics industry, setting a high standard for science and innovation to meet the evolving needs of growers. This new alliance is an excellent fit for Hydrofarm, enabling us to take advantage of Eddi’s extensive geographic presence and robust logistics platform and enhance our offerings in a key North American market.”
“Since 1999, Advanced Nutrients has been spearheading the science and evolution of the hydroponic nutrients industry,” said Michael “Big Mike” Straumietis, founder of Advanced Nutrients. “Today, demand for Advanced Nutrients continues to grow around the world as our team of top scientists lead the way in innovating next-generation products to support the consistent production of high-value crops. This exciting new alliance with Hydrofarm leverages Eddi’s vast sales and distribution network, paving the way for our outstanding nutrients to be widely available in Canada.”
With featured products including pH Perfect technology “Big Bud,” “Mother Earth” and “Overdrive,” Advanced Nutrients’ complete growing system includes plant-specific base nutrients, soil treatments, root zone additives, foliar sprays, preventives, inoculants, compost teas, bud boosters, and a range of specialty nutrients engineered for maximum potency, safety, and quality. Growers will also benefit from the proprietary technology that has made Advanced Nutrients the go-to hydroponics line in 107 countries — and counting.
About Hydrofarm Holdings Group, Inc.
Hydrofarm is a leading independent distributor and manufacturer of controlled environment hydroponics agriculture equipment and supplies, including high-intensity grow lights, climate control solutions, and growing media, as well as a broad portfolio of innovative and proprietary branded products. For more than 40 years, Hydrofarm has helped growers in the U.S. and Canadian markets make growing easier and more productive. The Company’s mission is to empower growers, farmers and cultivators with products that enable greater quality, efficiency, consistency and speed in their grow projects. For additional information, please visit: www.hydrofarm.com
About Advanced Nutrients
Founded by Michael “Big Mike” Straumietis, Advanced Nutrients is widely regarded as one of the world’s most influential nutrient brands. In 1999, the company revolutionized the industry by developing a complete nutrient system designed to unlock the genetic potential of specialty crops. With 37 years of experience overseeing the cultivation of millions of plants, Big Mike has brought 53 innovations to plant science. For additional information, please visit: www.advancednutrients.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20210201005463/en/
FAQ
What is the new partnership announced by Hydrofarm Holdings Group?
When will Advanced Nutrients' products be available through Hydrofarm?
What role does Eddi’s Wholesale play in the new partnership?
How does this partnership impact Hydrofarm's growth strategy?
What types of products will be distributed under this new alliance?
