HubSpot Completes Acquisition of B2B Billing Management and CPQ Solution, Cacheflow
HubSpot (NYSE: HUBS) has completed its acquisition of Cacheflow, a B2B subscription billing management and configure, price, quote (CPQ) solution provider. The acquisition positions Cacheflow as a wholly owned subsidiary of HubSpot, with plans to integrate it into Commerce Hub. This strategic move enables HubSpot to incorporate billing and CPQ capabilities directly into Commerce Hub, aiming to automate revenue management and reduce sales cycle duration for customers.
HubSpot (NYSE: HUBS) ha completato l'acquisizione di Cacheflow, un fornitore di soluzioni per la gestione della fatturazione in abbonamento B2B e per la configurazione, prezzo e quotazione (CPQ). L'acquisizione colloca Cacheflow come una controllata interamente posseduta da HubSpot, con piani per integrarla all'interno di Commerce Hub. Questa mossa strategica consente a HubSpot di integrare direttamente le capacità di fatturazione e CPQ all'interno di Commerce Hub, mirando ad automatizzare la gestione dei ricavi e ridurre la durata del ciclo di vendita per i clienti.
HubSpot (NYSE: HUBS) ha completado su adquisición de Cacheflow, un proveedor de soluciones de gestión de facturación por suscripción B2B y de configuración, precio y cotización (CPQ). La adquisición posiciona a Cacheflow como una subsidiaria de propiedad total de HubSpot, con planes de integrarla en Commerce Hub. Este movimiento estratégico permite a HubSpot incorporar capacidades de facturación y CPQ directamente en Commerce Hub, con el objetivo de automatizar la gestión de ingresos y reducir la duración del ciclo de ventas para los clientes.
허브스팟 (NYSE: HUBS)은 Cacheflow를 인수했습니다. Cacheflow는 B2B 구독 청구 관리 및 구성, 가격 책정, 견적(CPQ) 솔루션 제공업체입니다. 이번 인수로 인해 Cacheflow는 허브스팟의 완전 자회사로 자리잡게 되며, Commerce Hub에 통합할 계획입니다. 이러한 전략적 조치는 허브스팟이 Commerce Hub에 청구 및 CPQ 기능을 직접 통합할 수 있도록 하여, 수익 관리를 자동화하고 고객의 판매 주기 기간을 단축하는 것을 목표로 하고 있습니다.
HubSpot (NYSE: HUBS) a finalisé l'acquisition de Cacheflow, un fournisseur de solutions de gestion de facturation par abonnement B2B et de configuration, tarification et devis (CPQ). Cette acquisition positionne Cacheflow comme une filiale entièrement détenue par HubSpot, avec des projets de l'intégrer dans Commerce Hub. Ce mouvement stratégique permet à HubSpot d'incorporer directement les capacités de facturation et de CPQ dans Commerce Hub, visant à automatiser la gestion des revenus et à réduire la durée du cycle de vente pour les clients.
HubSpot (NYSE: HUBS) hat die Übernahme von Cacheflow abgeschlossen, einem Anbieter von B2B-Abonnementabrechnungsmanagement und Konfiguration, Preis, Angebot (CPQ) Lösungen. Die Übernahme positioniert Cacheflow als vollumfängliche Tochtergesellschaft von HubSpot, mit Plänen, es in Commerce Hub zu integrieren. Dieser strategische Schritt ermöglicht es HubSpot, Abrechnungs- und CPQ-Funktionen direkt in Commerce Hub zu integrieren, was darauf abzielt, das Umsatzmanagement zu automatisieren und die Verkaufszyklusdauer für die Kunden zu verkürzen.
- Strategic acquisition adds critical billing and CPQ capabilities to HubSpot's platform
- Integration into Commerce Hub expected to streamline revenue management
- Potential for shortened sales cycles through automated solutions
- None.
Insights
The strategic acquisition of Cacheflow significantly enhances HubSpot's Commerce Hub capabilities, particularly in the critical areas of B2B billing and CPQ solutions. This move addresses a key gap in HubSpot's product suite and positions them more competitively against enterprise players like Salesforce. The integration of Cacheflow's technology will streamline revenue operations for HubSpot's customers by automating complex billing processes and quote generation.
This acquisition is particularly valuable as it helps HubSpot capture more of the enterprise market segment, where sophisticated billing and CPQ capabilities are essential. The deal strengthens HubSpot's value proposition in the $7.3 billion CPQ software market, which is growing at a CAGR of 15.8%. By building these features directly into Commerce Hub, HubSpot can offer a more cohesive solution that reduces friction in B2B sales cycles and improves revenue predictability for their customers.
With the acquisition of Cacheflow, HubSpot gains domain expertise in billing and CPQ. This will allow HubSpot to build these critical features directly into Commerce Hub, offering customers an experience that automates revenue management and shortens the sales cycle.
To learn more about the acquisition, view the initial press release announcing HubSpot’s agreement to acquire Cacheflow here.
Forward-looking statements
This press release includes certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the anticipated benefits of the Cacheflow acquisition. These forward-looking statements include all statements that are not historical facts and statements identified by words such as “will,” “expects,” “anticipates,” “intends,” “plans,” “believes,” “seeks,” “estimates” and words of similar meaning. These forward-looking statements reflect our current views about our plans, intentions, expectations, strategies, and prospects, which are based on the information currently available to us and on assumptions we have made. Actual results may differ materially from those described in the forward-looking statements and will be affected by a variety of risks and factors that are beyond our control, including risks set forth under the caption “Risk Factors” in our Annual Report on Form 10-K for the fiscal year ended December 31, 2023 and our other SEC filings. We assume no obligation to update any forward-looking statements contained in this document as a result of new information, future events or otherwise.
About HubSpot
HubSpot (NYSE: HUBS) is the customer platform that helps businesses grow better. HubSpot delivers seamless connection for customer-facing teams with an AI-powered platform that includes engagement hubs, a Smart CRM, and a connected ecosystem with over 1,700 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.
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HubSpot PR team: media@hubspot.com
Source: HubSpot, Inc.
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