HubSpot Launches New and Enhanced AI Agents, Plus Over 200 Updates at Spring 2025 Spotlight
HubSpot (HUBS) has unveiled over 200 new features in its Spring 2025 Spotlight, focusing on AI-powered solutions for small and medium-sized businesses (SMBs). The company introduced enhanced Breeze Agents, including a new Knowledge Base Agent and improvements to Customer Agent and Prospecting Agent.
Key highlights include the Customer Agent's ability to resolve over 50% of support tickets with 40% less closing time, and new AI-powered workspaces for sales, customer success, and help desk teams. The platform now features Lookalike Lists for customer targeting, Journey Automation for personalized experiences, and Multi-Account Management capabilities.
These innovations address the growing AI adoption challenges faced by SMBs, with three out of four leaders reporting they feel behind on AI implementation. The updates aim to help businesses leverage AI efficiency across marketing, sales, and customer support functions without requiring extensive resources.
HubSpot (HUBS) ha svelato oltre 200 nuove funzionalità nel suo Spotlight Primavera 2025, concentrandosi su soluzioni alimentate dall'IA per le piccole e medie imprese (PMI). L'azienda ha introdotto agenti Breeze migliorati, tra cui un nuovo Agente della Knowledge Base e miglioramenti all'Agente Clienti e all'Agente di Prospecting.
I punti salienti includono la capacità dell'Agente Clienti di risolvere oltre il 50% dei ticket di supporto con il 40% di tempo di chiusura in meno, e nuovi spazi di lavoro potenziati dall'IA per i team di vendita, successo del cliente e help desk. La piattaforma ora presenta Liste Lookalike per il targeting dei clienti, Automazione del Viaggio per esperienze personalizzate e capacità di Gestione Multi-Account.
Queste innovazioni affrontano le crescenti sfide legate all'adozione dell'IA che le PMI devono affrontare, con tre leader su quattro che segnalano di sentirsi indietro nell'implementazione dell'IA. Gli aggiornamenti mirano ad aiutare le aziende a sfruttare l'efficienza dell'IA nelle funzioni di marketing, vendite e supporto clienti senza richiedere risorse estese.
HubSpot (HUBS) ha revelado más de 200 nuevas características en su Spotlight Primavera 2025, enfocándose en soluciones impulsadas por IA para pequeñas y medianas empresas (PYMES). La compañía introdujo agentes Breeze mejorados, incluyendo un nuevo Agente de Base de Conocimientos y mejoras en el Agente de Clientes y el Agente de Prospección.
Los aspectos destacados incluyen la capacidad del Agente de Clientes para resolver más del 50% de los tickets de soporte con un 40% menos de tiempo de cierre, y nuevos espacios de trabajo impulsados por IA para equipos de ventas, éxito del cliente y mesa de ayuda. La plataforma ahora cuenta con Listas Lookalike para la segmentación de clientes, Automatización de Viajes para experiencias personalizadas y capacidades de Gestión de Múltiples Cuentas.
Estas innovaciones abordan los crecientes desafíos de adopción de IA que enfrentan las PYMES, con tres de cada cuatro líderes informando que se sienten rezagados en la implementación de IA. Las actualizaciones tienen como objetivo ayudar a las empresas a aprovechar la eficiencia de la IA en marketing, ventas y funciones de soporte al cliente sin requerir recursos extensos.
HubSpot (HUBS)는 2025년 봄 스포트라이트에서 200개 이상의 새로운 기능을 공개하며, 중소기업(SMB)을 위한 AI 기반 솔루션에 집중했습니다. 이 회사는 새로운 지식 기반 에이전트와 고객 에이전트 및 잠재 고객 에이전트의 개선을 포함한 향상된 Breeze Agents를 소개했습니다.
주요 하이라이트는 고객 에이전트가 지원 티켓의 50% 이상을 해결할 수 있으며, 40% 더 짧은 종료 시간으로 처리할 수 있다는 점과, 판매, 고객 성공 및 헬프 데스크 팀을 위한 새로운 AI 기반 작업 공간입니다. 이 플랫폼은 이제 고객 타겟팅을 위한 유사 리스트, 개인화된 경험을 위한 여정 자동화, 그리고 다중 계정 관리 기능을 제공합니다.
이러한 혁신은 SMB가 직면한 AI 채택의 증가하는 과제를 해결하며, 4명 중 3명의 리더가 AI 구현에 뒤처져 있다고 보고하고 있습니다. 업데이트는 기업이 마케팅, 판매 및 고객 지원 기능에서 AI 효율성을 활용할 수 있도록 도와주기 위해 광범위한 리소스를 필요로 하지 않습니다.
HubSpot (HUBS) a dévoilé plus de 200 nouvelles fonctionnalités dans son Spotlight Printemps 2025, en se concentrant sur des solutions alimentées par l'IA pour les petites et moyennes entreprises (PME). L'entreprise a introduit des Breeze Agents améliorés, y compris un nouvel Agent de Base de Connaissances et des améliorations pour l'Agent Client et l'Agent de Prospection.
Les points forts incluent la capacité de l'Agent Client à résoudre plus de 50% des tickets de support avec 40% de temps de clôture en moins, et de nouveaux espaces de travail alimentés par l'IA pour les équipes de vente, de succès client et de support technique. La plateforme propose désormais des Listes Lookalike pour le ciblage des clients, une Automatisation des Parcours pour des expériences personnalisées, et des capacités de Gestion Multi-Comptes.
Ces innovations répondent aux défis croissants de l'adoption de l'IA auxquels sont confrontées les PME, trois dirigeants sur quatre rapportant qu'ils se sentent en retard dans la mise en œuvre de l'IA. Les mises à jour visent à aider les entreprises à tirer parti de l'efficacité de l'IA dans les fonctions de marketing, de vente et de support client sans nécessiter de ressources étendues.
HubSpot (HUBS) hat über 200 neue Funktionen in seinem Frühjahr 2025 Spotlight vorgestellt, das sich auf KI-gestützte Lösungen für kleine und mittelständische Unternehmen (KMU) konzentriert. Das Unternehmen hat verbesserte Breeze Agents eingeführt, darunter einen neuen Wissensdatenbank-Agenten sowie Verbesserungen am Kunden-Agenten und am Akquise-Agenten.
Zu den wichtigsten Highlights gehört die Fähigkeit des Kunden-Agenten, über 50% der Support-Tickets mit 40% weniger Abschlusszeit zu lösen, sowie neue KI-gestützte Arbeitsbereiche für Vertriebs-, Kundenservice- und Helpdesk-Teams. Die Plattform bietet jetzt Lookalike-Listen zur Kundenansprache, Reiseautomatisierung für personalisierte Erlebnisse und Multi-Account-Management Funktionen.
Diese Innovationen gehen auf die wachsenden Herausforderungen der KI-Adoption ein, mit drei von vier Führungskräften, die berichten, dass sie bei der Implementierung von KI hinterherhinken. Die Updates zielen darauf ab, Unternehmen zu helfen, die Effizienz von KI in Marketing-, Vertriebs- und Kundenservice-Funktionen zu nutzen, ohne umfangreiche Ressourcen zu benötigen.
- Customer Agent demonstrates proven efficiency with 50% ticket resolution rate and 40% reduced closing time
- Expansion of service channels to WhatsApp, Facebook Messenger, and email increases market reach
- Introduction of Multi-Account Management feature streamlines operations for enterprise customers
- AI integration across 200+ new features enhances platform capabilities without requiring additional resources
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Insights
HubSpot's Spring 2025 Spotlight introduces over 200 new features with a strategic focus on AI integration across their platform. The standout innovations are the enhanced Breeze AI Agents that target specific business functions. Their Customer Agent already demonstrates
What's technically impressive is HubSpot's implementation of multi-agent orchestration, where their new Knowledge Base Agent works in tandem with the Customer Agent to identify and fill knowledge gaps automatically. This represents a significant leap beyond simple chatbots toward truly collaborative AI systems.
The three new AI Workspaces (Sales, Customer Success, and Help Desk) consolidate contextual information, prioritization tools, and action capabilities into unified interfaces—addressing a critical pain point for users toggling between different tools. This integrated approach provides a competitive advantage over point solutions that often create data silos.
HubSpot's approach to making AI accessible to SMBs without requiring "massive teams or budgets" directly addresses the anxiety revealed in their statistic that three out of four leaders feel they're falling behind on AI. This democratization strategy positions HubSpot favorably against enterprise-focused competitors whose AI solutions often require significant implementation resources.
This comprehensive platform update significantly strengthens HubSpot's competitive position in the marketing technology landscape. By embedding AI throughout their platform rather than offering it as a separate add-on, HubSpot is creating structural competitive advantages that increase switching costs for existing customers while attracting new ones struggling with AI implementation.
The new Lookalike Lists feature in Marketing Hub Enterprise leverages HubSpot's Smart CRM data to identify potential customers with similar characteristics to existing ones—a capability previously available primarily in advertising platforms but now integrated directly into their CRM. This reduces dependency on third-party tools and keeps marketers within the HubSpot ecosystem.
Journey Automation with its real-time insights dashboard addresses a common challenge for marketers—the inability to quickly understand campaign performance without custom reporting. The Multi-Account Management functionality will particularly benefit agencies and multi-brand companies by allowing asset copying and centralized management.
Content Agent's enhancements are strategically important as content creation remains one of the most time-consuming aspects of digital marketing. By automating pre-publish tasks and suggesting topics based on performance data, HubSpot is targeting a major efficiency bottleneck for marketing teams.
The statistics showing
Latest innovations help SMBs take advantage of AI efficiency across marketing, sales, and customer support
AI is driving these shifts, and while it has the promise to be transformative, SMBs are overwhelmed with the onslaught of AI tools and updates. Three out of four leaders admit that they feel like they’re falling behind on AI.*
“SMBs don't need more AI hype—they need technology that helps,” said Andy Pitre, EVP of Product at HubSpot. “The products we’re launching in our Spring 2025 Spotlight are helping teams move fast on AI and solve their go-to-market challenges. We've embedded AI throughout our entire platform so businesses of any size can start seeing value immediately, without massive teams or budgets.”
The Spring 2025 Spotlight includes over 200 features. Our biggest launches include:
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New and improved Breeze Agents that help every go-to-market team scale:
- The all-new Knowledge Base Agent helps customers enhance and expand their support resources in real time based on incoming tickets. An example of multi-agent orchestration, the Knowledge Base Agent works with the Customer Agent to fill knowledge gaps and help more customers self-serve.
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Customer Agent is an extension of support teams, automatically resolving customer queries 24/7. HubSpot customers are using Customer Agent to resolve over
50% of support tickets, and spend nearly40% less time closing tickets.** The enhanced agent now identifies knowledge gaps and works with the new Knowledge Base Agent to fill them; gives personalized answers (like order status and password resets); learns from unstructured data like PDFs, Knowledge Base articles, and up to 1,000 pages of your website to unlock faster training; and works across new channels: WhatsApp, Facebook Messenger, and email. - Prospecting Agent researches target accounts, personalizes outreach, and can even engage prospects, helping sales teams build pipeline faster. The enhanced agent now uses selling profiles to customize approaches for different products, personas, and markets; completes automated research when you select target accounts; pulls from past interactions stored in HubSpot, plus external sources like company websites, blog posts, and news publications, and delivers buyer committee insights; and can be accessed from more HubSpot surfaces including the Sales Workspace, Prospecting Agent app, and the new Target Accounts app.
- Content Agent helps marketers create and scale content across channels, from blogs to podcasts to case studies. The enhanced agent now uses uploaded reference files for blog posts and landing pages; suggests better blog topics based on top-performing content and target audience; automates pre-publish tasks like writing meta descriptions, creating confirmation emails on form submissions, and adding internal links.
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New and improved features for Marketing Hub Enterprise that help advanced marketing teams find leads, convert prospects, and reduce complexity:
- Lookalike Lists help marketers find ideal customers based on the ones they already have. Breeze analyzes prospects in the Smart CRM and creates a list of soon-to-be customers.
- Journey Automation helps marketers create personalized customer experiences with an easy-to-use Journey Builder. Plus, real-time insights available directly in the journey give an at-a-glance understanding of what’s working.
- Multi-Account Management helps businesses manage multiple accounts from a single HubSpot organization to unlock faster growth through copied assets, mirrored customer data, and centralized management.
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Three new AI-powered Workspaces that bring together everything teams need to get context, prioritize for impact, and take action:
- Sales Workspace is an all-in-one home where sales reps can gather context, prioritize prospects, and take action to build pipeline and close deals.
- Customer Success Workspace is where customer success managers can view schedules, tasks, and books of business to nurture customers and easily spot problems before they happen.
- Help Desk Workspace lets support reps view open tickets, triage customer requests, and resolve issues to keep customers happy—all in one place.
Visit the Spring 2025 Spotlight here.
*Three-quarters of tech leaders suffering from GenAI FOMO
**HubSpot customer data for those who use Customer Agent vs those who do not
View source version on businesswire.com: https://www.businesswire.com/news/home/20250410141391/en/
Source: HubSpot
FAQ
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