WHATCHAMACALLIT Brand Releases New WHOZEEWHATZIT Bar

Rhea-AI Summary

The Whatchamacallit brand, part of The Hershey Company, is launching the new Whozeewhatzit bar, which features a peanut butter crème layer with rice crisps, all covered in chocolate. Available in February 2021, the bar comes in two sizes: standard (1.5 oz, SRP $1.11) and king size (3 oz, SRP $1.66). This new product follows a fan-naming contest that received over 43,000 entries, with Lisa M. from Framingham, Mass., winning with her suggestion. The Hershey Company continues to deliver innovative snacks, and the Whozeewhatzit bar aims to captivate both new and existing customers.

Positive

• Launch of the innovative Whozeewhatzit bar enhances product lineup.
• Engagement through a fan-naming contest demonstrates strong brand community involvement.
• Availability in two sizes caters to different consumer preferences.

Negative

• None.

HERSHEY, Pa., Jan. 25, 2021 /PRNewswire/ -- The Whozeewhatzit bar, the Whatchamacallit brand's first new bar in a decade, takes wacky, crazy, crunchy and chewy to a new level. The brand new bar, which has an added peanut butter crème layer and delicious rice crisps, all covered in a chocolatey candy, will be available nationwide starting February 2021.

Last year, the Whatchamacallit brand called on fans to submit their most creative naming ideas for the new bar and the stakes were high – $5,000 and a year's supply. After 43,000+ entries, the Whatchamacallit brand declared the name Whozeewhatzit, submitted by Lisa M. from Framingham, Mass., the winner.

"The new Whozeewhatzit bar has all the wacky, crazy, chew-tastic perks that Whatchamacallit fans love, plus a few more," said Jenna Hamm, Whatchamacallit Brand Manager. "There were lots of great submissions but none that captured the bar's irresistible characteristics while still paying homage to the beloved Whatchamacallit brand quite like the name Whozeewhatzit."

Can't wait to get your hands on the new Whozeewhatzit bar? You can find them in a 1.5 oz. standard size (SRP $1.11) and a 3 oz. king size (SRP $1.66) at retailers nationwide beginning February 2021.

The Whozeewhatzit bar – it's almost as much fun to say as it is to eat!

*Pricing is at the sole discretion of the retailer, SRPs are based off of historical data averages at a total class of trade level.

For more information check out and follow:

Twitter: https://twitter.com/whatchamacallit

Instagram: https://instagram.com/whatchamacallit_bar

Facebook: https://facebook.com/whatchamacallitbar 

About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive $8 billion in annual revenues, including such iconic brand names as Hershey's®,  Reese's®, Kit Kat®, Jolly Rancher®, Ice Breakers®, SkinnyPop®, and Pirate's Booty®.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com

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SOURCE The Hershey Company

FAQ

What is the new product launched by Hershey's Whatchamacallit brand?

The new product is the Whozeewhatzit bar, featuring a peanut butter crème layer and rice crisps.

When will the Whozeewhatzit bar be available for purchase?

The Whozeewhatzit bar will be available nationwide starting February 2021.

What are the sizes and prices of the Whozeewhatzit bar?

The Whozeewhatzit bar is available in a 1.5 oz standard size (SRP $1.11) and a 3 oz king size (SRP $1.66).

How did the Whatchamacallit brand decide on the name Whozeewhatzit?

The name Whozeewhatzit was chosen from over 43,000 entries submitted in a fan-naming contest.