Reese’s Brand Saves Your Morning With New Reese’s Snack Cakes

Rhea-AI Summary

Hershey announces the launch of Reese’s Snack Cakes, a new morning treat combining chocolate and peanut butter creme. Set to hit convenience stores in December 2020, these 2.75oz cakes will retail for $1.99 per pack. This innovation targets the growing trend of consuming dessert before noon, appealing to the 83% of adults who indulge in morning desserts. Brand manager Mike Orr emphasizes that this product allows Reese’s fans to enjoy cake any time of day, officially redefining the concept of a morning snack.

Positive

• Launch of Reese’s Snack Cakes caters to consumer demand for morning desserts.
• Targeting the trend of consuming sweet treats before noon, backed by survey data.
• Product available at convenience stores nationwide starting December 2020.

Negative

• None.

HERSHEY, Pa., Sept. 02, 2020 (GLOBE NEWSWIRE) -- The Reese’s brand is here to save your morning with new Reese’s Snack Cakes, a first-of-its-kind, mid-morning cake treat by the Reese’s brand you love.

Yep, you read that right, a Reese’s treat to enjoy in the morning. Forever. Research shows 83% say they have indulged in dessert before noon in the past month (Online Survey, US Adults). So, we had a crazy idea – give Reese’s fans permission to have cake as a mid-morning snack whenever they want.

Let’s face it, we’re already having morning dessert anyway, so the Reese’s brand decided to make it official. With new Reese’s Snack Cakes, Reese’s fans can enjoy a delicious combination of chocolate and peanut butter creme without having to wait until lunch.

“We wanted to create the perfect treat for Reese’s fans to satisfy that mid-morning sweet tooth,” said Mike Orr, Snacks brand manager. “We know that sometimes you just don’t want to wait until lunch – that’s how Reese’s Snack Cakes were born!”

The Reese’s brand’s first-ever morning treat offers real milk chocolate and Reese’s peanut butter creme in a 2-cake pack (2.75oz, SRP $1.99), available December 2020 at convenience stores nationwide.

Now you can indulge in a Reese’s treat any time of day. Consider morning officially saved. #NotSorry

For more information check out Reeses.com and follow:
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Twitter: https://twitter.com/reeses

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Pinterest: https://www.pinterest.com/reeses/

About Hershey
The Hershey Company, celebrating its 125^th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, KitKat^®, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate’s Booty.

For 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. 

Visit: www.thehersheycompany.com
Follow:
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company?trk=top_nav_home
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/d60f7525-0b18-456f-a215-59da7bd7f28e

FAQ

What are <b>Reese’s Snack Cakes</b>?

They are a new morning treat combining chocolate and peanut butter creme, launched by Hershey.

When will <b>Reese’s Snack Cakes</b> be available?

They are set to be available in December 2020 at convenience stores nationwide.

How much will <b>Reese’s Snack Cakes</b> cost?

The suggested retail price is $1.99 for a 2-cake pack.

What inspired the creation of <b>Reese’s Snack Cakes</b>?

The creation was inspired by research showing that 83% of adults indulge in dessert before noon.