Ready, Set, Egg! Reese's and Cadbury Partner with Jasmine Roth to Kick Off a Fun New Easter Tradition
Reese's and Cadbury are transforming the concept of 'egging' into a positive Easter tradition, partnering with HGTV star Jasmine Roth to encourage people to surprise friends and family with Easter treats and decorations. The initiative, launching March 26, 2025, aims to spread Easter cheer by leaving Reese's and Cadbury Eggs along with festive decorations at homes, workplaces, or classrooms.
The campaign features over 14 seasonal egg-shaped products from both brands. Melissa Blette, senior brand manager at Reese's, emphasizes their position as seasonal leaders in egg-shaped treats. The companies have launched a dedicated website at hersheyland.com/easter offering DIY ideas, printable signs, and tips for participating in this new tradition.
The initiative encourages participants to share their 'egging' experiences on social media using brand tags, with products available at retailers nationwide.
Reese's e Cadbury stanno trasformando il concetto di 'egging' in una tradizione pasquale positiva, collaborando con la star di HGTV Jasmine Roth per incoraggiare le persone a sorprendere amici e familiari con dolci e decorazioni pasquali. L'iniziativa, che partirà il 26 marzo 2025, mira a diffondere la gioia pasquale lasciando uova Reese's e Cadbury insieme a decorazioni festive presso case, luoghi di lavoro o aule.
La campagna presenta oltre 14 prodotti stagionali a forma di uovo di entrambi i marchi. Melissa Blette, responsabile del marchio senior di Reese's, sottolinea la loro posizione di leader stagionali nei dolci a forma di uovo. Le aziende hanno lanciato un sito web dedicato su hersheyland.com/easter che offre idee fai-da-te, segnaletica stampabile e suggerimenti per partecipare a questa nuova tradizione.
L'iniziativa incoraggia i partecipanti a condividere le loro esperienze di 'egging' sui social media utilizzando i tag dei marchi, con i prodotti disponibili presso i rivenditori di tutto il paese.
Reese's y Cadbury están transformando el concepto de 'egging' en una tradición positiva de Pascua, asociándose con la estrella de HGTV Jasmine Roth para animar a las personas a sorprender a amigos y familiares con golosinas y decoraciones de Pascua. La iniciativa, que se lanzará el 26 de marzo de 2025, tiene como objetivo difundir la alegría de la Pascua dejando huevos de Reese's y Cadbury junto con decoraciones festivas en hogares, lugares de trabajo o aulas.
La campaña presenta más de 14 productos estacionales en forma de huevo de ambas marcas. Melissa Blette, gerente de marca senior de Reese's, enfatiza su posición como líderes estacionales en golosinas en forma de huevo. Las empresas han lanzado un sitio web dedicado en hersheyland.com/easter que ofrece ideas de bricolaje, carteles imprimibles y consejos para participar en esta nueva tradición.
La iniciativa anima a los participantes a compartir sus experiencias de 'egging' en las redes sociales utilizando las etiquetas de las marcas, con productos disponibles en minoristas de todo el país.
리ese's와 Cadbury는 '에그잉(egging)' 개념을 긍정적인 부활절 전통으로 변화시키고 있으며, HGTV 스타 재스민 로스(Jasmine Roth)와 협력하여 사람들에게 친구와 가족을 부활절 간식과 장식으로 놀라게 하도록 권장하고 있습니다. 이 이니셔티브는 2025년 3월 26일에 시작되며, 부활절의 기쁨을 전파하기 위해 리ese's와 Cadbury의 달걀과 함께 축제 장식을 집, 직장 또는 교실에 남기는 것을 목표로 하고 있습니다.
이 캠페인은 두 브랜드에서 제공하는 14가지 계절별 달걀 모양 제품을 특징으로 합니다. 리ese's의 수석 브랜드 매니저인 멜리사 블렛(Melissa Blette)은 달걀 모양 간식의 계절적 리더로서의 입장을 강조합니다. 이들 회사는 hersheyland.com/easter에 DIY 아이디어, 인쇄 가능한 표지판 및 이 새로운 전통에 참여하기 위한 팁을 제공하는 전용 웹사이트를 개설했습니다.
이 이니셔티브는 참가자들이 브랜드 태그를 사용하여 소셜 미디어에서 자신의 '에그잉' 경험을 공유하도록 권장하며, 제품은 전국 소매점에서 구매할 수 있습니다.
Reese's et Cadbury transforment le concept de 'egging' en une tradition de Pâques positive, s'associant à la star de HGTV Jasmine Roth pour encourager les gens à surprendre amis et famille avec des friandises et des décorations de Pâques. L'initiative, qui sera lancée le 26 mars 2025, vise à répandre la joie de Pâques en laissant des œufs Reese's et Cadbury accompagnés de décorations festives dans les maisons, les lieux de travail ou les salles de classe.
La campagne présente plus de 14 produits saisonniers en forme d'œuf des deux marques. Melissa Blette, responsable de la marque senior chez Reese's, souligne leur position de leaders saisonniers dans les friandises en forme d'œuf. Les entreprises ont lancé un site web dédié sur hersheyland.com/easter, offrant des idées de bricolage, des affiches imprimables et des conseils pour participer à cette nouvelle tradition.
L'initiative encourage les participants à partager leurs expériences d' 'egging' sur les réseaux sociaux en utilisant les tags des marques, avec des produits disponibles chez les détaillants à l'échelle nationale.
Reese's und Cadbury verwandeln das Konzept des 'Egging' in eine positive Ostertradition und arbeiten mit HGTV-Star Jasmine Roth zusammen, um die Menschen zu ermutigen, Freunde und Familie mit Ostersüßigkeiten und Dekorationen zu überraschen. Die Initiative, die am 26. März 2025 startet, zielt darauf ab, Osterfreude zu verbreiten, indem Reese's- und Cadbury-Eier zusammen mit festlichen Dekorationen in Wohnungen, am Arbeitsplatz oder in Klassenzimmern hinterlassen werden.
Die Kampagne umfasst über 14 saisonale eiförmige Produkte beider Marken. Melissa Blette, Senior Brand Manager bei Reese's, betont ihre Position als saisonale Führer im Bereich eiförmiger Leckereien. Die Unternehmen haben eine spezielle Website unter hersheyland.com/easter eingerichtet, die DIY-Ideen, druckbare Schilder und Tipps für die Teilnahme an dieser neuen Tradition bietet.
Die Initiative ermutigt die Teilnehmer, ihre 'Egging'-Erfahrungen in sozialen Medien mit den Markentags zu teilen, wobei die Produkte in Einzelhandelsgeschäften im ganzen Land erhältlich sind.
- Marketing initiative leveraging existing product line for increased seasonal sales
- Partnership with HGTV celebrity increases brand visibility
- Cross-brand collaboration between Reese's and Cadbury strengthens market presence
- Social media engagement strategy to amplify campaign reach
- None.
Get inspired by the DIY guru's "egging" ideas and start your own chocolate-fueled ritual!
So, what's "egging" you ask? We're calling on candy lovers everywhere to spread Easter cheer ahead of the holiday by "egging" neighbors, friends and family with surprise festive treats, Easter decorations and—most importantly—Reese's and Cadbury Eggs. Whether it's a front porch, a work desk, or a classroom, no space is off-limits for a little Easter magic.
HGTV star and DIY expert Jasmine Roth is leading the charge, giving her own family's home the ultimate Easter glow-up filled with plenty of Reese's and Cadbury Eggs and fun seasonal décor. She's also sharing her tips and tricks so you can create your own egging masterpiece.
"Reese's and Cadbury eggs have long been an iconic symbol of the Easter season, and we wanted to give fans a way to definitively kickoff the season with a sweet twist," said Melissa Blette, senior brand manager, Reese's at The Hershey Company. "As the seasonal leaders in all things eggs, we're bringing fans inspiration from our partner, Jasmine Roth, and want to continue the egging chain with friends, coworkers and family for many Easters to come!"
Inspired by the Reese's and Cadbury eggs themselves, Jasmine brought in iconic Easter symbols and elements of the two brands like colors, textures and wrappers through shrubbery, wreaths, baskets and brightly colored eggs to make the scene come to life and create the sweetest kick off to Easter.
"There's something so fun about surprising your loved ones, and this tradition does exactly that," said Roth. "I loved decking out my family's house with Easter colors, egg-themed décor, and, of course, my favorite Reese's and Cadbury treats. It's such an easy way to bring joy to your friends, family, or even your neighbors. Who wouldn't want to come home to a sweet surprise?"
Ready to join in? Here's how to start your own egging tradition:
- Get your goodies – Stock up on Reese's and Cadbury Eggs, some colorful plastic eggs, and a few more fun decorations. Overall, Reese's and Cadbury have over 14 seasonal egg-shaped favorites to choose from.
- Pick your target – A friend, a neighbor, a coworker—anyone who could use a little Easter joy!
- Egg them! – Set up a surprise with candy, signs, and decorations. Don't forget to leave a "You've Been Egged!" sign to be passed along to the next egger!
- Share the fun – Post your egging adventures on social media and tag @reeses and @cadburyusa to keep the chain going.
Need a little inspiration? Visit www.hersheyland.com/easter for Jasmine-approved DIY ideas, printable signs, and tips to pull off the perfect egging. And if you're on the hunt for Reese's and Cadbury products, they're available at retailers nationwide now. So, let's make Easter sweeter together —one surprise at a time!
You can find out more about the Reese's and Cadbury brands on Instagram.
About The Hershey Company
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SOURCE The Hershey Company
FAQ
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