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KIT KAT® Brand Expands DUOS Line with New KIT KAT® DUOS MOCHA + CHOCOLATE

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The KIT KAT® brand, owned by Hershey, is expanding its DUOS line with the launch of KIT KAT® DUOS MOCHA + CHOCOLATE in November 2020. Following the success of the Mint + Dark Chocolate variant, this new flavor features mocha flavored crème atop the classic wafer, promising a unique taste experience. Available in standard (1.5 oz, SRP $1.11) and king size (3 oz, SRP $1.66) bars, the introduction underscores KIT KAT's commitment to flavor innovation. Consumers can look forward to this permanent addition to the brand's portfolio.

Positive
  • Launch of new flavor KIT KAT® DUOS MOCHA + CHOCOLATE in November 2020.
  • Permanent addition to the KIT KAT product line following successful prior DUOS flavors.
  • Appeals to consumer demand for flavor innovation and new products.
Negative
  • None.

HERSHEY, Pa., Aug. 19, 2020 /PRNewswire/ -- KIT KAT® brand introduces the second DUOS bar with the debut of KIT KAT® DUOS MOCHA + CHOCOLATE. This launch follows the success of the initial DUOS - KIT KAT® DUOS Mint + Dark Chocolate in 2019. Double the deliciousness, this dynamic flavor combination wraps the classic KIT KAT® wafers with a rich mocha flavored creme on the top and silky sweet chocolate on the bottom, for a match made in chocolate heaven. KIT KAT® DUOS MOCHA + CHOCOLATE is a permanent addition to the brand's portfolio coming in November, so prepare your taste buds for this exciting flavor mashup all year-round.

"The expanding DUOS line is special because we can explore both flavor innovation and flavor pairings," said Amy Minderman, senior manager KIT KAT® brand. "Consumers clamor for the latest and greatest from the KIT KAT® brand and we believe our newest star will not disappoint; with real coffee bits wrapped in a mocha flavored creme surrounding the undeniable KIT KAT® wafer, what's not to love."

Flavor innovation remains a top priority for the brand as fans continue to show their love and desire for new possibilities. Throughout the years, KIT KAT® brand has released highly anticipated, limited edition flavors outside the DUOS line, including Witch's Brew (Marshmallow), Birthday Cake, Pumpkin Pie, Raspberry Crème, Apple Pie and Lemon Crisp.

KIT KAT® DUOS MOCHA + CHOCOLATE is that delicious combo of mocha coffee flavor and chocolate layering the KIT KAT® wafer everyone knows and loves. It will be available at stores nationwide beginning in November 2020 in both standard size (1.5 oz.) and king size (3 oz.) bars. (Standard SRP $1.11, King SRP $1.66).

Stay tuned to find out how to get an exclusive first taste of DUOS MOCHA + CHOCOLATE!

About Hershey
Hershey, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For over 125 years, Hershey has been committed to operating fairly, ethically, and sustainably. Hershey's founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. 

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SOURCE The Hershey Company

FAQ

What is the new flavor introduced by KIT KAT in 2020?

KIT KAT introduced the new flavor KIT KAT® DUOS MOCHA + CHOCOLATE in 2020.

When will KIT KAT DUOS MOCHA + CHOCOLATE be available?

KIT KAT® DUOS MOCHA + CHOCOLATE will be available in November 2020.

What are the sizes and prices of the new KIT KAT DUOS bar?

The new KIT KAT DUOS will be available in standard size (1.5 oz, SRP $1.11) and king size (3 oz, SRP $1.66).

What flavors are included in the KIT KAT DUOS line?

The KIT KAT DUOS line includes the original Mint + Dark Chocolate and the new MOCHA + CHOCOLATE flavor.

What is the original launch date for KIT KAT DUOS MOCHA + CHOCOLATE?

The original launch date for KIT KAT DUOS MOCHA + CHOCOLATE is November 2020.

The Hershey Company

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