Hershey Selects Horizon Media As Agency Of Record For U.S. Media

Rhea-AI Summary

The Hershey Company (NYSE: HSY) has appointed Horizon Media as the agency of record for its U.S. confectionary business. This decision follows a six-month review of all paid media strategies, which included various media forms. Importantly, the review did not encompass media for Hershey-owned Amplify Foods and ONE brands or its international markets. Horizon Media's New York office will handle the account, with the selection process guided by media consultancy ID Comms. Hershey aims to strengthen its media capabilities to adapt to the rapidly changing media landscape.

Positive

• Selection of Horizon Media indicates a strategic move to enhance media capabilities.
• Comprehensive review process suggests a commitment to optimizing paid media spending.

Negative

• None.

HERSHEY, Pa., April 16, 2021 /PRNewswire/ -- The Hershey Company (NYSE: HSY) today announced that they have selected Horizon Media as agency of record for the company's U.S. confectionary business.  This completes a six month comprehensive review of all paid media, including linear, digital, social, programmatic and retailer media.  The review did not include media for Hershey-owned Amplify Foods and ONE brands or Hershey's international markets.  

"Horizon Media not only demonstrated comprehensive, top-notch media and omnichannel capabilities, but they also provided a unique collaborative partner-first approach which was a critical component of the review," said Charlie Chappell, vice president media, The Hershey Company. "As the world and media industry are in the midst of significant and rapid changes, Hershey needed to ensure that we have the right team who will complement and enhance our internal media capabilities."

The Hershey account will be serviced out of Horizon Media's New York City office.

Throughout the review, Hershey was advised by media consultancy, ID Comms.

About The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 17,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 90 brands around the world that drive more than $8 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat®, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate's Booty.

For more than 125 years, Hershey has been committed to operating fairly, ethically and sustainably.  Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed.

To learn more visit www.thehersheycompany.com

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SOURCE The Hershey Company

FAQ

What company did Hershey choose for its U.S. media account?

Hershey selected Horizon Media as its agency of record for the U.S. confectionary business.

When was the announcement made regarding Hershey's media agency selection?

The announcement was made on April 16, 2021.

What does the review process for Hershey's media entail?

The review included assessing all paid media across linear, digital, social, programmatic, and retailer platforms.

Will Horizon Media manage international media for Hershey?

No, the review did not include media for Hershey-owned Amplify Foods and ONE brands or international markets.