Hershey Announces Stacy Taffet as Chief Growth Officer
The Hershey Company (NYSE: HSY) has appointed Stacy Taffet as its new Chief Growth Officer, effective April 14, 2025. Taffet, a seasoned marketing executive with 20 years of leadership experience, will drive growth strategies across Hershey's snacks portfolio, including brands like Hershey's, Reese's, Jolly Rancher, and Dot's Homestyle Pretzels.
Coming from PepsiCo where she served as Senior Vice President of Beverage Portfolio Strategy and Marketing, Taffet brings 15 years of CPG experience managing multi-billion-dollar brands. Her responsibilities at Hershey will include overseeing enterprise strategy, media and creative investments, marketing innovation, R&D, commercial and consumer intelligence, and brand reputation management.
The appointment aligns with Hershey's strategic vision to become a leading snacking powerhouse. Taffet, an MBA graduate from Harvard Business School, has received recognition including Brand Innovators Top 100 Women in Brand Marketing and AdAge Women to Watch.
La Hershey Company (NYSE: HSY) ha nominato Stacy Taffet come nuovo Chief Growth Officer, con effetto dal 14 aprile 2025. Taffet, un esperto dirigente di marketing con 20 anni di esperienza nella leadership, guiderà le strategie di crescita del portafoglio snack di Hershey, inclusi marchi come Hershey's, Reese's, Jolly Rancher e Dot's Homestyle Pretzels.
Proveniente da PepsiCo, dove ha ricoperto il ruolo di Senior Vice President della Strategia e Marketing del Portafoglio Bevande, Taffet porta con sé 15 anni di esperienza nel settore CPG gestendo marchi da miliardi di dollari. Le sue responsabilità in Hershey includeranno la supervisione della strategia aziendale, degli investimenti in media e creatività, dell'innovazione di marketing, della R&D, dell'intelligenza commerciale e dei consumatori, e della gestione della reputazione del marchio.
La nomina è in linea con la visione strategica di Hershey di diventare una potenza leader nel settore degli snack. Taffet, laureata con un MBA alla Harvard Business School, ha ricevuto riconoscimenti tra cui Brand Innovators Top 100 Women in Brand Marketing e AdAge Women to Watch.
La empresa Hershey (NYSE: HSY) ha nombrado a Stacy Taffet como su nueva Chief Growth Officer, con efecto a partir del 14 de abril de 2025. Taffet, una ejecutiva de marketing con 20 años de experiencia en liderazgo, impulsará las estrategias de crecimiento en el portafolio de snacks de Hershey, incluyendo marcas como Hershey's, Reese's, Jolly Rancher y Dot's Homestyle Pretzels.
Proveniente de PepsiCo, donde se desempeñó como Vicepresidenta Senior de Estrategia y Marketing del Portafolio de Bebidas, Taffet aporta 15 años de experiencia en CPG gestionando marcas multimillonarias. Sus responsabilidades en Hershey incluirán la supervisión de la estrategia empresarial, inversiones en medios y creatividad, innovación en marketing, I+D, inteligencia comercial y del consumidor, y gestión de la reputación de la marca.
El nombramiento se alinea con la visión estratégica de Hershey de convertirse en un líder en el sector de snacks. Taffet, graduada con un MBA de la Harvard Business School, ha recibido reconocimientos como Brand Innovators Top 100 Women in Brand Marketing y AdAge Women to Watch.
허쉬 컴퍼니 (NYSE: HSY)는 스테이시 타펫을 새로운 성장 책임자로 임명했으며, 이는 2025년 4월 14일부터 효력이 발생합니다. 타펫은 20년의 리더십 경험을 가진 숙련된 마케팅 임원으로, 허쉬의 스낵 포트폴리오에서 성장 전략을 추진할 것입니다. 여기에는 허쉬, 리세스, 졸리 랜처, 도트의 홈스타일 프레첼과 같은 브랜드가 포함됩니다.
타펫은 펩시코에서 음료 포트폴리오 전략 및 마케팅의 수석 부사장으로 재직했으며, 수십억 달러 규모의 브랜드를 관리한 15년의 CPG 경험을 가지고 있습니다. 허쉬에서의 그녀의 책임에는 기업 전략, 미디어 및 창의적 투자, 마케팅 혁신, 연구개발, 상업 및 소비자 인사이트, 브랜드 평판 관리 등이 포함됩니다.
이번 임명은 허쉬의 전략적 비전인 스낵 분야의 선도적인 강자로 자리매김하기 위한 것입니다. 타펫은 하버드 비즈니스 스쿨에서 MBA를 졸업했으며, Brand Innovators Top 100 Women in Brand Marketing과 AdAge Women to Watch 등의 인정을 받았습니다.
La Hershey Company (NYSE: HSY) a nommé Stacy Taffet comme nouvelle Chief Growth Officer, à compter du 14 avril 2025. Taffet, une dirigeante marketing expérimentée avec 20 ans d'expérience en leadership, sera chargée de piloter les stratégies de croissance du portefeuille de snacks de Hershey, y compris des marques comme Hershey's, Reese's, Jolly Rancher et Dot's Homestyle Pretzels.
Provenant de PepsiCo, où elle a occupé le poste de Vice-Présidente Senior de la Stratégie et du Marketing du Portefeuille de Boissons, Taffet apporte 15 ans d'expérience dans le secteur des biens de consommation, gérant des marques de plusieurs milliards de dollars. Ses responsabilités chez Hershey incluront la supervision de la stratégie d'entreprise, des investissements médiatiques et créatifs, de l'innovation marketing, de la R&D, de l'intelligence commerciale et consommateur, ainsi que de la gestion de la réputation de la marque.
Cette nomination s'inscrit dans la vision stratégique de Hershey de devenir un leader dans le secteur des snacks. Taffet, diplômée d'un MBA de la Harvard Business School, a reçu des distinctions, notamment Brand Innovators Top 100 Women in Brand Marketing et AdAge Women to Watch.
Die Hershey Company (NYSE: HSY) hat Stacy Taffet zur neuen Chief Growth Officer ernannt, die am 14. April 2025 ihren Dienst antreten wird. Taffet, eine erfahrene Marketing-Managerin mit 20 Jahren Führungserfahrung, wird die Wachstumsstrategien im Snack-Portfolio von Hershey vorantreiben, einschließlich Marken wie Hershey's, Reese's, Jolly Rancher und Dot's Homestyle Pretzels.
Sie kommt von PepsiCo, wo sie als Senior Vice President für die Strategie und das Marketing des Getränkeportfolios tätig war, und bringt 15 Jahre Erfahrung im CPG-Bereich mit, in denen sie Multi-Milliarden-Dollar-Marken geleitet hat. Ihre Verantwortlichkeiten bei Hershey umfassen die Überwachung der Unternehmensstrategie, Medien- und Kreativinvestitionen, Marketinginnovation, Forschung und Entwicklung, kommerzielle und Verbraucherintelligenz sowie das Management des Markenrufs.
Die Ernennung steht im Einklang mit der strategischen Vision von Hershey, eine führende Kraft im Snack-Bereich zu werden. Taffet, die einen MBA von der Harvard Business School hat, wurde unter anderem als eine der Brand Innovators Top 100 Women in Brand Marketing und als AdAge Women to Watch ausgezeichnet.
- Strategic hire of experienced executive with proven track record in managing multi-billion-dollar brands
- Strengthens leadership team with expertise in brand strategy, innovation, and commercial growth
- Aligns with company's vision to expand as a snacking powerhouse
- None.
Stacy is a seasoned marketing executive with 20 years of transformative leadership experience, including 15 years in consumer-packaged goods (CPG) and a distinguished PepsiCo career spanning multiple brand portfolios—most recently as Senior Vice President of Beverage Portfolio Strategy and Marketing.
Throughout her tenure, she has consistently driven significant business growth, leading large teams and managing multi-billion-dollar brands across beverages and snacks, including successful marketing transformations for iconic brands like Pepsi and bubly. Her expertise spans brand management, digital marketing, innovation strategy and comprehensive commercial planning, with a proven track record of delivering sustainable growth.
"We are thrilled to welcome Stacy to
Stacy will spearhead
Recognized nationally with awards such as Brand Innovators Top 100 Women in Brand Marketing and AdAge Women to Watch, Stacy is not only a marketing leader but also an engaged community contributor, serving on boards of non-profit organizations. She received her MBA from Harvard Business School and a Bachelor of Arts from the University of
"I am deeply honored to join
About The Hershey Company
The Hershey Company (NYSE: HSY) is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. With more than 20,000 remarkable employees worldwide,
For more than 130 years,
To learn more visit www.thehersheycompany.com.
Follow:
http://www.twitter.com/hersheycompany
https://www.linkedin.com/company/the-hershey-company
http://www.facebook.com/hersheycompany
http://www.youtube.com/hersheycompany
http://www.instagram.com/hersheycompany
View original content to download multimedia:https://www.prnewswire.com/news-releases/hershey-announces-stacy-taffet-as-chief-growth-officer-302397548.html
SOURCE The Hershey Company
FAQ
When will Stacy Taffet start as Hershey's (HSY) Chief Growth Officer?
What will be Stacy Taffet's main responsibilities at Hershey (HSY)?
What is Stacy Taffet's previous experience before joining Hershey (HSY)?
Which brands will Stacy Taffet oversee in Hershey's (HSY) portfolio?
