The Makers of Jennie-O® Turkey and Celebrity Chef Carla Hall Partner to Honor Unsung Heroes: School Cafeteria Staff

Rhea-AI Summary

On October 12, 2022, the Jennie-O turkey brand announced a partnership with chef Carla Hall to celebrate school cafeteria staff through events in multiple cities. Hall will host 'School Cafeteria Takeovers' from October 2022 to May 2023, including visits to Knoxville, Los Angeles, Houston, and Detroit. The initiative will provide meals, baking tutorials, and $25,000 to support school cafeterias. Jennie-O is a leading provider of turkey to U.S. schools, serving over 5,000 districts and holding a significant share in top districts.

Positive

• Partnership with Carla Hall to enhance brand visibility.
• School Cafeteria Takeovers demonstrate community engagement.
• $25,000 donation to support cafeteria equipment and supplies.

Negative

• None.

WILLMAR, Minn., Oct. 12, 2022 /PRNewswire/ -- The Makers of the Jennie-O^® turkey brand — the category leader and trusted brand for turkey products — announced today a partnership with esteemed chef, cookbook author and beloved TV personality Carla Hall to honor school cafeteria staff throughout the country by hosting School Cafeteria Takeovers in select cities over the next several months.

"This partnership with the Jennie-O^® brand is very special to me and really hits close to home because we are recognizing some of the hardest working people in school districts – those who prepare school breakfasts, lunches and after-school meals for kids – and are an essential part of the school day. I know how incredibly hard they work and I'm excited to let them kick up their feet for once, as we cook for them and provide a time of rest and relaxation," Hall said. "Our children need proper nutrition to focus, learn and play, and I'm so grateful that school cafeteria staff and Jennie-O^® products provide the protein and nourishment that kids need to succeed."

As part of School Cafeteria Takeovers, Hall and members of the Jennie-O^® brand team will make four school visits between October 2022 and May 2023:

• Oct. 28, 2022: Knoxville, Tenn.
• Nov. 17, 2022: Los Angeles, Calif.
• February 2023: Houston, Texas
• May 2023: Detroit, Mich.

Hall and the Jennie-O^® brand team worked together to develop a delicious menu featuring Jennie-O^® turkey for the school cafeteria staff. During the School Cafeteria Takeovers, Hall will lead a baking tutorial of her famous biscuits with school cafeteria staff and treat the lunchroom staff to a fabulous meal. Additionally, the brand will bring in local businesses to offer refreshments and other relaxing amenities to school cafeteria heroes, and finally, staff will receive heartfelt notes of gratitude from the student body.

"We are so thankful to work with Carla Hall to celebrate the unsung heroes of every school — the school cafeteria staff," said Renee Cool, brand manager at Jennie-O Turkey Store. "They work tirelessly and take such amazing care of children, so, for one day, we want to pamper them and show our appreciation for all they do with a delicious Jennie-O^® turkey meal and relaxation."

As part of the School Cafeteria Takeovers program with Hall, the makers of the Jennie-O^® brand will provide $25,000 to four additional schools throughout the year to help fulfill wish lists for cafeterias in need of new equipment and supplies.  

Jennie-O Turkey Store is the leading turkey provider to school districts in the United States.

• Jennie-O is the leading turkey provider in 9 of the top 10 school districts in the nation.
• Jennie-O serves more than 5,000 school districts in the U.S.
• Jennie-O has the largest variety of K-12 turkey products in America.
• The Jennie-O sales team has more than 100 years of combined experience in servicing K-12.
• 90 percent of USDA-donated turkey is processed by Jennie-O.

For more information about Jennie-O^® turkey products, including recipes, nutritional information and where to buy, visit JennieO.com or follow the brand on social media at Facebook.com/JennieOTurkey, Instagram.com/JennieO, TikTok.com/@jennieobrand and Twitter.com/JennieO.

ABOUT JENNIE-O TURKEY STORE

For over 80 years, the Jennie-O^® brand has been helping consumers live well by eating well. As the category leader, Jennie-O^® turkey is the trusted brand for quality turkey and a source of expertise. We provide a full portfolio of delicious, nutritious turkey proteins and inspiration for everyday meals or special occasions. Known for our bright green awning evoking the nostalgia of a local farmer stand, our round logo with a touch of yellow and our distinct name from our founders' daughter Jennifer, the Jennie-O^® turkey brand has the right amount of small-town friendliness paired with leading company expertise and quality. For more information, visit JennieO.com.

ABOUT HORMEL FOODS – INSPIRED PEOPLE. INSPIRED FOOD.™

Hormel Foods Corporation, based in Austin, Minn., is a global branded food company with over $11 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters^®, SKIPPY^®, SPAM^®, Hormel^® Natural Choice^®, Applegate^®, Justin's^®, Wholly^®, Hormel^® Black Label^®, Columbus^®, Jennie-O^® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the "Global 2000 World's Best Employers" list by Forbes magazine for three years, is one of Fortune magazine's most admired companies, has appeared on the "100 Best Corporate Citizens" list by 3BL Media 13 times, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. The company lives by its purpose statement — Inspired People. Inspired Food.™ — to bring some of the world's most trusted and iconic brands to tables across the globe. For more information, visit www.hormelfoods.com and https://csr.hormelfoods.com/.

Contact:     
Media Relations
507-437-5345
media@hormel.com

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SOURCE Jennie-O Turkey Store

FAQ

What is the purpose of the partnership between Jennie-O and Carla Hall?

The partnership aims to honor school cafeteria staff by providing meals and relaxation through 'School Cafeteria Takeovers.'

When will the School Cafeteria Takeovers take place?

The events are scheduled from October 2022 to May 2023.

Which cities will be involved in the School Cafeteria Takeovers?

The takeovers will occur in Knoxville, Los Angeles, Houston, and Detroit.

How much will Jennie-O donate to support school cafeterias?

Jennie-O will provide $25,000 to four schools for cafeteria equipment and supplies.

What is Jennie-O's role in U.S. school districts?

Jennie-O is the leading turkey provider for over 5,000 school districts in the U.S.