Makers of the Jennie-O® Brand Share New State-By-State Consumer Insights on All Things Thanksgiving
The makers of the Jennie-O® turkey brand have released their 2024 Thanksgiving survey results, offering insights into American holiday preparations and preferences. The survey, conducted by Talker Research, polled 5,000 consumers across the U.S. Key findings include:
- 70% of Americans have celebrated Thanksgiving traditions for over 20 years
- 66% prefer baked turkey, with 63% opting not to brine
- Top side dishes include stuffing (77%), rolls/biscuits (66%), and mashed potatoes (60%)
- 96% enjoy Thanksgiving leftovers, with 44% using turkey in sandwiches
Starting Nov. 1, Jennie-O will offer expert advice through their 1-800-TURKEYS hotline, live chat, and text service until Nov. 28. The brand aims to support consumers with turkey preparation, recipes, and leftover ideas to ensure a successful holiday meal.
I produttori del marchio di tacchino Jennie-O® hanno pubblicato i risultati del loro sondaggio per il Giorno del Ringraziamento 2024, offrendo spunti sulle preparazioni e preferenze americane per le festività. Il sondaggio, condotto da Talker Research, ha interrogato 5.000 consumatori negli Stati Uniti. I principali risultati includono:
- Il 70% degli americani celebra tradizioni del Ringraziamento da oltre 20 anni
- Il 66% preferisce il tacchino al forno, con il 63% che non opta per la salamoia
- I contorni più popolari includono il ripieno (77%), panini/biscotti (66%) e purè di patate (60%)
- Il 96% ama i resti del Ringraziamento, con il 44% che usa il tacchino nei panini
A partire dal 1° novembre, Jennie-O offrirà consigli esperti tramite la loro hotline 1-800-TURKEYS, chat dal vivo e servizio SMS fino al 28 novembre. Il marchio mira a supportare i consumatori nella preparazione del tacchino, ricette e idee per gli avanzi per garantire un pasto festivo di successo.
Los creadores de la marca de pavo Jennie-O® han publicado los resultados de su encuesta de Acción de Gracias 2024, ofreciendo información sobre los preparativos y preferencias de las festividades en Estados Unidos. La encuesta, realizada por Talker Research, encuestó a 5,000 consumidores en todo el país. Los hallazgos clave incluyen:
- El 70% de los estadounidenses ha celebrado tradiciones de Acción de Gracias durante más de 20 años
- El 66% prefiere el pavo al horno, con un 63% que opta por no salmuera
- Los acompañamientos más populares incluyen el relleno (77%), panecillos/galletas (66%) y puré de papas (60%)
- El 96% disfruta de las sobras de Acción de Gracias, con un 44% que usa pavo en sándwiches
A partir del 1 de noviembre, Jennie-O ofrecerá asesoramiento experto a través de su línea directa 1-800-TURKEYS, chat en vivo y servicio de mensajes de texto hasta el 28 de noviembre. La marca tiene como objetivo ayudar a los consumidores con la preparación del pavo, recetas e ideas para las sobras para asegurar una comida festiva exitosa.
제니-O® 칠면조 브랜드의 제작자들은 2024년 추수감사절 설문조사 결과를 발표하며, 미국의 명절 준비와 선호도에 대한 통찰을 제공했습니다. 이 설문조사는 Talker Research가 실시하였으며, 미국 전역에서 5,000명의 소비자를 대상으로 했습니다. 주요 발견 사항은 다음과 같습니다:
- 70%의 미국인이 20년 이상 추수감사절 전통을 지켜왔습니다
- 66%는 구운 칠면조를 선호하며, 63%는 소금을 치지 않기를 선택했습니다
- 가장 인기 있는 사이드 디시는 스터핑(77%), 롤/비스킷(66%), 매시드 포테이토(60%)입니다
- 96%가 추수감사절 남은 음식을 좋아하며, 44%는 샌드위치에 칠면조를 사용합니다
11월 1일부터 제니-O는 11월 28일까지 1-800-TURKEYS 핫라인, 라이브 채팅, 문자 서비스 등을 통해 전문가의 조언을 제공할 것입니다. 이 브랜드는 소비자들이 칠면조 준비, 레시피 및 남은 음식 아이디어를 통해 성공적인 명절 식사를 보장하도록 지원하는 것을 목표로 하고 있습니다.
Les créateurs de la marque de dinde Jennie-O® ont publié les résultats de leur sondage sur Thanksgiving 2024, offrant des aperçus sur les préparatifs et les préférences des fêtes aux États-Unis. Le sondage, réalisé par Talker Research, a interrogé 5 000 consommateurs à travers le pays. Les résultats clés incluent :
- 70 % des Américains célèbrent des traditions de Thanksgiving depuis plus de 20 ans
- 66 % préfèrent la dinde rôtie, avec 63 % qui choisissent de ne pas saumurer
- Les plats d'accompagnement les plus populaires incluent la farce (77 %), les petits pains/biscuits (66 %) et la purée de pommes de terre (60 %)
- 96 % apprécient les restes de Thanksgiving, avec 44 % utilisant de la dinde dans des sandwichs
À partir du 1er novembre, Jennie-O proposera des conseils d'experts via leur ligne directe 1-800-TURKEYS, un chat en direct et un service par SMS jusqu'au 28 novembre. La marque vise à aider les consommateurs dans la préparation de la dinde, les recettes et les idées de restes pour garantir un repas de fête réussi.
Die Hersteller der Jennie-O® Putenmarke haben die Ergebnisse ihrer Umfrage zum Erntedankfest 2024 veröffentlicht, die Einblicke in die Feiertagsvorbereitungen und -präferenzen der Amerikaner bietet. Die Umfrage, die von Talker Research durchgeführt wurde, befragte 5.000 Verbraucher in den USA. Zu den wichtigsten Ergebnissen gehören:
- 70 % der Amerikaner feiern seit über 20 Jahren Thanksgiving-Traditionen
- 66 % ziehen gebratene Pute vor, wobei 63 % auf das Einlegen verzichten
- Die beliebtesten Beilagen sind Füllung (77 %), Brötchen/Biskuit (66 %) und Kartoffelpüree (60 %)
- 96 % genießen die Resteverwertung von Thanksgiving, wobei 44 % Pute in Sandwiches verwenden
Ab dem 1. November bietet Jennie-O bis zum 28. November Expertenrat über ihre Hotline 1-800-TURKEYS, einen Live-Chat und einen SMS-Service an. Die Marke zielt darauf ab, die Verbraucher bei der Zubereitung von Pute, Rezepten und Ideen für Resteverwertung zu unterstützen, um ein erfolgreiches Feiertagsessen zu gewährleisten.
- Jennie-O brand conducts extensive consumer survey, demonstrating market research investment
- Brand offers multi-channel customer support for Thanksgiving preparations, potentially increasing customer engagement and loyalty
- Survey results provide valuable consumer insights, which could inform product development and marketing strategies
- None.
National study reveals new data about Thanksgiving prep, trends, preferences for upcoming holiday
Thanksgiving is a beloved holiday and
Now, onto the survey results!
Preparation
- Most people take up to two weeks to plan and cook their Thanksgiving meal. Actual food preparation for this monumental eating occasion adds another three days, and five hours of actual cooking on the day of.
- The longest prep time awards go to the following states:
Delaware : Average of 17 days guest-list planning and another 19 days of menu buildingVirginia : Spends almost 16 days picking guests (15.7) and nearly 17 days (16.6) on the menuNorth Carolina : Averages a little more than 17 days (17.4) on its menu alone
The Star of the Thanksgiving Table:
66% of respondents prefer their turkey baked.- To brine or not to brine?
63% said NO to brining. - Oklahomans would rather their turkey be smoked more than any other state.
- While most Americans prepare their turkey the same every year, keeping with their traditions, more than
30% of Americans change it up every holiday season. - In addition to a turkey, nearly
40% of Americans also like to have ham on the table with preferences being baked (68% ), smoked (18% ) and slow cooked (18% ).
The Thanksgiving Table: Let's Talk About Sides
61% of Americans believe that turkey is the star of the meal, while a little more than two in five respondents inIdaho (43% ) andKansas (41% ) believe that the side dishes are the unsung heroes.- The most popular sides: stuffing (
77% ), rolls/biscuits (66% ), classic mashed potatoes (60% ) and cranberry sauce (55% ). - Americans from the southeast also enjoy mac and cheese —
Georgia at62% ,Mississippi at58% andSouth Carolina at55% .
Thanksgiving and Beyond
- Almost every American surveyed (
96% ) enjoys Thanksgiving leftovers:44% use turkey in a sandwich41% incorporate turkey into other meals32% go on to recreate the actual Thanksgiving meal
- More than one in five (
22% ) would rather keep their leftovers for themselves than send some home with their guests
"Thanksgiving continues to be one of America's most cherished holidays, bringing families and friends together to share meaningful moments and meals," said Kim Anderson, senior brand manager for the Jennie-O® brand. "We're committed to helping ensure your holiday meal is a success with our quality turkeys and our wide range of services and resources. From expert advice on turkey preparation to tools for every step of the process, we're here to support you with any turkey-related challenge."
Starting Nov. 1, Jennie-O consumer engagement experts will be on hand to help alleviate stress around holiday meal planning at the company's 1-800-TURKEYS hotline, live chat on the Jennie-O® website, and even by texting "
Consumers can also find helpful how-tos on their website including a calculator that tells hosts how much turkey to buy, full menus for Thanksgiving dinner and inspiring suggestions for preparing tasty leftovers. Jennie-O offers easy solutions for any holiday meal and are here to help make this year's Thanksgiving the best yet.
For more information about all Jennie-O® turkey products, including recipes, nutritional information and where to buy, visit jennieo.com or follow the brand on social media at Facebook.com/JennieoTurkey and Instagram.com/jennieo.
About Jennie-O
For over 80 years, the Jennie-O® turkey brand has been helping consumers live well by eating well. As the category leader, Jennie-O® turkey is the trusted brand for quality turkey and a source of expertise. The company provides a full portfolio of delicious, nutritious turkey proteins and inspiration for everyday meals or special occasions. Known for our bright green awning evoking the nostalgia of a local farmer stand, our round logo with a touch of yellow and our distinct name from our founders' daughter, Jennifer, the Jennie-O® turkey brand has the right amount of small-town friendliness paired with leading company expertise and quality. For more information, visit jennieo.com.
Contact: | Media Relations |
Hormel Foods | |
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SOURCE Hormel Foods Corporation
FAQ
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