Jennie-O Thanksgiving Hotline Opens Nov. 1

Rhea-AI Summary

Jennie-O Turkey Store, a leading turkey brand, is reviving its 1-800-TURKEYS hotline starting Nov. 1, 2021, to assist consumers in planning Thanksgiving meals. A recent survey revealed that 49% of respondents consider turkey the centerpiece of Thanksgiving but feel daunted by cooking it. The hotline offers real-time support through various channels, including live chat and texting. Jennie-O also promotes its OVEN READY turkey, which requires no thawing. New trends from the survey indicate purchasing habits and preferences for turkey preparations as consumers seek help for stress-free holiday meals.

Positive

• The reintroduction of the 1-800-TURKEYS hotline enhances customer engagement and support for Thanksgiving meal planning.
• The survey indicates turkey remains a popular choice for Thanksgiving, reflecting stable demand for Jennie-O products.
• The introduction of JENNIE-O OVEN READY turkey caters to consumer convenience and aligns with modern cooking trends.

Negative

• None.

WILLMAR, Minn., Oct. 14, 2021 /PRNewswire/ -- Jennie-O Turkey Store, one of the most beloved turkey brands in the world, today announced the return of its 1-800-TURKEYS hotline, as well as additional helpful tools and resources for consumers to help with planning their turkey day meals.

Starting Nov. 1, Jennie-O consumer-engagement experts are available to help ease the stress around holiday meal planning. To make it even more convenient to get those holiday meal prep questions answered, the company's experts are reachable in many ways, including: the company's 1-800-TURKEYS hotline, through live chat on the Jennie-O website, and even by texting "Turkey" to 73876. From advice on how to prep and cook a turkey, to recipes for side dishes and how to use leftovers, consumers can reach out for real-time support through Nov. 28 via the easiest method for them. Also new this year, in the days leading up to the Thanksgiving holiday, Jennie-O specialists are available around-the-clock.

In a recent survey of 2,000 consumers that Jennie-O conducted in partnership with OnePoll, 49 percent of respondents said that turkey is the marquis dish for their Thanksgiving meal, but many are still intimidated about the right way to cook it. Jennie-O hopes to help consumers alleviate the stress of holidays by sharing advice on how to prep and cook a turkey through the hotline and a myriad of other resources available on JennieO.com. In addition to these tools, the company also has a product called JENNIE-O^® OVEN READY^TM turkey that is pre-seasoned and frozen and goes right from the freezer to the oven with no thawing required.

The following are additional turkey trends that Jennie-O found through the annual Thanksgiving survey:

MEAL PREP: Talk Turkey To Me

• Thirty-six percent purchase their turkey one week before Thanksgiving.
• Fifty percent buy their turkeys frozen and 29 percent fresh.
• While turkey is the marquis dish, many (49 percent) are intimidated to cook it because they're scared it will turn out dry and overcooked.
• The majority plan to cook enough food to have leftovers.
• Most (51 percent) will roast their turkeys, with frying coming in second (34 percent)

FAMILY & FRIENDS: Let's Eat!

• Twenty-eight percent of those polled plan to eat between four and six pounds of food on Thanksgiving Day.  
• The majority prefer dark over white meat.
• Fifty-three percent will purchase a whole turkey vs. a turkey breast.
• More plan on buying a bigger turkey vs. smaller turkey (48 percent and 43 percent respectively)

Consumers can also track their fresh or frozen JENNIE-O^® whole turkey back to its originating farm through the JENNIE-O^® Turkey Tracker. From calculators that tell the host how much turkey to buy, to full menus for Thanksgiving dinner and inspiring suggestions for preparing tasty leftovers, Jennie-O offers easy solutions for the holiday meal.

For more information about all JENNIE-O^® turkey products, including recipes, nutritional information and where to buy, visit JennieO.com or follow the brand on social media at Facebook.com/JennieoTurkey, Instagram.com/JennieO and Twitter.com/Jennieo.

ABOUT JENNIE-O TURKEY STORE, INC.
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is one of the largest and most beloved turkey brands in the world. A wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL), Jennie-O Turkey Store offers an array of more than 1,500 high quality fresh, frozen, refrigerated and deli turkey products that are distributed throughout the United States and 27 countries worldwide. Jennieo.com

Media Contact:
media@hormel.com
507-434-6352

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SOURCE Jennie-O Turkey Store

FAQ

What is the purpose of the 1-800-TURKEYS hotline launched by Jennie-O?

The 1-800-TURKEYS hotline is intended to assist consumers with Thanksgiving meal planning and turkey cooking tips.

When does the Jennie-O hotline become available for Thanksgiving 2021?

The Jennie-O hotline will be available starting November 1, 2021.

What percentage of consumers consider turkey the main dish for Thanksgiving according to Jennie-O's survey?

According to Jennie-O's survey, 49% of consumers consider turkey the main dish for their Thanksgiving meal.

How can consumers reach Jennie-O specialists for holiday meal planning?

Consumers can reach Jennie-O specialists via the 1-800-TURKEYS hotline, live chat on the website, or by texting 'Turkey' to 73876.

What consumer trends regarding turkey purchasing did Jennie-O's survey reveal?

The survey revealed that 36% purchase their turkey one week before Thanksgiving, with 50% opting for frozen turkeys.