Jennie-O Dances into Thanksgiving with "The Turkey Dance" Challenge

Rhea-AI Summary

Jennie-O Turkey Store, part of Hormel Foods, has launched the Turkey Dance Challenge on TikTok to engage families during the holiday season. Developed by celebrity choreographer Phil Wright, the campaign features an original Thanksgiving-themed song and encourages users to showcase their dance moves using the hashtag #DoTheJennieOTurkeyDance. Celebrity dancers will promote the challenge, creating a festive atmosphere for families to connect either in-person or virtually. The initiative aims to celebrate the holiday spirit centered around Jennie-O turkey products.

Positive

• Engagement with families through a new social media challenge.
• Collaboration with World of Dance and celebrity choreographer Phil Wright to enhance brand visibility.
• Promotion of community interaction and family bonding during the holiday season.

Negative

• Limited direct impact on sales or revenue from a social media dance campaign.

WILLMAR, Minn., Nov. 3, 2021 /PRNewswire/ -- Move over chicken dance, and make way for the hottest new dance craze! Jennie-O Turkey Store will give dance aficionados and holiday revelers a way to wow the Internet this holiday season with the Jennie-O Turkey Dance Challenge. The beloved turkey company teamed up with World of Dance, the world's largest dance entertainment community that inspired the hit NBC show, to create a Thanksgiving-themed, high-energy original song and dance the whole family can groove to, whether they're celebrating in-person or virtually.

The Jennie-O Turkey Dance, launching on TikTok today, was developed by celebrity choreographer, Phil Wright. With more than 3 million social media followers and 210 million YouTube views, Phil also is executive producer and host of Disney's Fam Jam. Original music for the dance was created by World of Dance Records and can be found here.

Jennie-O challenges everybody to show off their dance moves on TikTok or Instagram using the hashtag #DoTheJennieOTurkeyDance. A tutorial for the dance is also available on Phil Wright's TikTok account, so it's easy for anyone to learn it at home. Like sharing a special meal, dancing is a perfect way for family members of all ages to connect and create memories set to music.

"The Turkey Dance celebrates the delicious center of every holiday table – the Jennie-O turkey," said Nicole Behne, vice president of marketing at Jennie-O. "Whether you're with your loved ones physically or virtually this year, doing The Jennie-O Turkey Dance is a special way for family members of all ages to create memories and enjoy their time together."

"When World of Dance and Jennie-O approached me about choreographing a TikTok sensation that could become as iconic as the Chicken Dance, I immediately told them I was all in," said Wright. "To me, the holidays are a magical time filled with food and family. I hope this Turkey Dance gives people another way to create memories this holiday season while having a lot of fun." 

To inspire would-be turkey dancers, Jennie-O has tapped several celebrity dance couples to help spread the word on Instagram and TikTok:

Enola Bedard
Instagram: enola.bedard
TikTok: @enola.bedard

The Williams Fam
Instagram: thewilliamsfam
TikTok: @thewilliamsfam_

B-Dash & Miranda
Dash Instagram: bdash_2
Dash TikTok: @bdash_2
Miranda Instagram: itsmirandaderrick
Miranda TikTok: @itsmirandaderrick

Charlize Glass and Sage
Charlize Glass Instagram: charlizeglass
Charlize Glass TikTok: @charlize.glass
Sage Instagram: sagerosen
Sage TikTok: @sagerosen

For more information about JENNIE-O® turkey products, including recipes, nutritional information and where to buy, visit JennieO.com or follow the brand on social media at Facebook.com/JennieOTurkey, Instagram.com/JennieO and Twitter.com/JennieO.

ABOUT JENNIE-O TURKEY STORE, INC.
Jennie-O Turkey Store, Inc., based in Willmar, Minn., is one of the largest and most beloved turkey brands in the world. A wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL), Jennie-O Turkey Store offers an array of more than 1,500 high quality fresh, frozen, refrigerated and deli turkey products that are distributed throughout the United States and 27 countries worldwide. JennieO.com

ABOUT WORLD OF DANCE
World of Dance is the most respected, preeminent dance brand on the planet. What began in 2008 as a single event is now a continent-spanning, tour de force of human spirit and sick dance moves, encompassing the #1 Network TV show on NBC with superstar judges Jennifer Lopez, NE-YO and Derek Hough, an online community of more than 17 million followers, live events in 25 countries, record label, artistic brand management company, and growing dance studio franchise. WorldofDance.com

Media Contact:
media@hormel.com
507-434-6352

View original content to download multimedia:https://www.prnewswire.com/news-releases/jennie-o-dances-into-thanksgiving-with-the-turkey-dance-challenge-301415573.html

SOURCE Jennie-O Turkey Store

FAQ

What is the Jennie-O Turkey Dance Challenge about?

The Jennie-O Turkey Dance Challenge invites families to participate in a holiday-themed dance on TikTok, promoting family fun around Jennie-O turkey.

Who created the Turkey Dance Challenge for Jennie-O?

The Turkey Dance Challenge was developed by celebrity choreographer Phil Wright.

When did Jennie-O launch the Turkey Dance Challenge?

The Turkey Dance Challenge was launched on November 3, 2021.

What is the hashtag associated with the Turkey Dance Challenge?

The associated hashtag is #DoTheJennieOTurkeyDance.

Is Jennie-O Turkey Store part of a larger company?

Yes, Jennie-O Turkey Store is a subsidiary of Hormel Foods Corporation (NYSE: HRL).